The Ally story - Who We Are

the ally story

straightforward banking

Ally was built around a simple premise: you should expect more from your bank. It’s our job to help you save more. So at Ally, we work to earn your business every day.

We talk straight. We don’t hide behind confusing jargon and fine print. We’ll always tell it to you straight. Because we believe it starts and ends with the customer.

We do right by you and your money. No minimum deposits or balances required. No hidden fees or penalties, either. We’re committed to finding the pain points in banking and fixing them so your money works harder every day.

We work to help you save more than other banks. We keep our overhead low, our rates competitive, and design every Ally product to maximize your savings.

A few things you should know about Ally:

  • We offer interest checking, savings, money market and CDs.
  • Our customer advocates across North America are available 24/7.
  • All Ally accounts are covered by the FDIC up to $250,000 per depositor. And we’re one of the best capitalized banks in the country.