When it comes to weddings, birthdays, baby showers or the holidays, cash can be a great gift. But what are the rules for giving money? And are there ever times when it’s just not a good idea?

In our latest installment of “Financial Etiquette with Randy Cohen,” the author, humorist and original The New York Times “Ethicist” offers advice on giving that most wonderful of gifts, cash.

“Financial Etiquette with Randy Cohen” has caught the attention of publications like The Wall Street Journal, The New York Observer, and The Salt Lake Tribune. For more tips from Randy Cohen and Ally Bank, click here, or visit us on Facebook or YouTube.

What are you thoughts on giving cash as a gift? How do you decide how much to give?