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Eric Henricksen

Eric Henricksen

Don Aadsen Ford

Ronan, Montana

“As a fourth-generation dealer, I was bound and determined not to enter the auto industry. But I had some free time during my senior year of college in Arizona and decided to take a sales position at Courtesy Chevrolet in Phoenix. I quickly found out that automotive retail and I were a pretty good fit together.”

After earning a BS at Arizona State University in Tempe in 1999, Henricksen returned home to work at the family’s dealership, Don Aadsen Ford Mercury in Ronan, which was founded by his grandfather in 1967.


“I had done every job in a car dealership growing up and through summers in college except selling cars,” he said. “The differences and challenges that each customer presented quickly fueled a passion for the business, and I found a lot of fulfillment in the job.”


Today, Henricksen is general manager of the dealership, which he partly owns with his mother, Ann, and father, Gordon. “I was blessed to have family in the business that allowed me the freedom to grow my career quickly,” he said. “I was very fortunate to have predecessors that had established contacts throughout the industry that served as my mentors and teachers.”


Henricksen currently serves as chairman of the board of directors for the Montana Automobile Dealers Association, which he also led as president in 2018. “During my time serving the association, we have had a major impact on the state and national level with our legislative initiatives, groundbreaking data protection bills for dealers and changes to our dealer laws for warranty reimbursement, franchise protection and successorship.”


His dealership has been part of the fabric of his community for more than 50 years, and Henricksen and his family are committed to giving back. They support the Boys & Girls Club of the Flathead Reservation & Lake Co., Boy Scouts of America; Girl Scouts; Ronan Bread Basket (food bank); Toys for Tots; Cantlon Family Youth Home (for at-risk youth in Polson, Montana); Life Savers Animal Rescue (Polson) and sponsor various fundraising events. In addition, Don Aadsen Ford provides vehicles to area high schools for driver’s education programs.


Henricksen was nominated for the TIME Dealer of the Year award by Bruce Knudsen, executive vice president of the Montana Automobile Dealers Association. He and his wife, Jennifer Gonzales, have four children.