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Greg Wills

Greg Wills

Wills Toyota

Twin Falls, Idaho

“Our Wills dealership has been a mainstay in Twin Falls since 1946. What’s most rewarding is being able to give back to the community that has supported our business and helped it grow for more than 70 years.”

After earning a degree in business from Boise State University in Boise, Idaho, in 1974, Wills joined the dealership, which was originally founded by his grandfather, father and uncle as Wills Motor Company selling Nash cars. Over the years, different lines were added to the dealership, including Toyota in 1965.  In 1991, the Wills family became a single-point Toyota dealer.


Wills gained experience in many different areas of the dealership, from selling vehicles to overseeing F&I (Finance & Insurance) to handling marketing and advertising, before becoming dealer principal in 2008. He and his cousin Chris Wills own the business today, and his son, Hank, is the next generation that has joined the company.


“I believe I've been successful because of my focus and dedication to the job at hand,” he said. “And I believe that a great work atmosphere is a must. Our employees enjoy their jobs and positions –and they like working in the environment we've created.”


Wills has served on the board of directors for the Idaho Automobile Dealers Association since 2006 and the CSI (College of Southern Idaho) Foundation from 2008 to 2014. “The CSI Foundation raises and maintains monies for student scholarships,” he said. “While on the board, we were able to increase the amount given out annually to over $1,000,000, enabling hundreds of students to go to the school who wouldn’t otherwise have the opportunity. It was an honor to serve on the board.”


He also contributes to his community in a variety of ways, donating to an average of 50 individuals, associations and clubs yearly. “In the last three years, we've given a new Toyota Corolla, Camry and RAV4 to the Twin Falls schools,” Wills said. “In addition, each summer we help sponsor five charity and nonprofit golf tournaments by providing a new Toyota as the hole-in-one prize.”


Wills was nominated for the TIME Dealer of the Year award by Kevin Hanigan, vice president and executive director of the Idaho Automobile Dealers Association. He and his wife, Sue, have three children.