Home        Nominees        Past Winners

Juliana Terian

Juliana Terian 

Rallye Motors

Roslyn, New York

“I never stop marveling at the impact I have leading a high-profile luxury dealership – on all our employees, our customers, on community leaders and government officials, and especially on manufacturers and trade industry professionals. The automobile business has some catching up to do to better reflect gender and ethnic diversity professionals in the country, so I am happy to serve as an advocate for parity.”

A 1980 graduate of Cal Poly Pomona (California State Polytechnic University) in Pomona, California, Terian went on to receive a bachelor of architecture degree from the Pratt Institute in Brooklyn, New York, in 1990. She founded Curran Architects and Planners in New York City in 1990 and was a licensed architect.


When her husband, Peter, succumbed to cancer in 2002, she took the reins of the Rallye Motor Company, the Long Island luxury car business he co-founded in 1958.


“I worked alongside Peter during his illness, and we partnered on many business initiatives and family decisions throughout our marriage. Since those difficult early years after Peter’s death, I have overseen the growth and stability of our company thanks to our strong team of experienced and dedicated professionals.”


As a former practicing architect, Terian is keenly focused on the sustainability, functionality and accessibility of her dealerships’ showrooms and service facilities. To that end, she supervised the design and construction of a new 92,000-square-foot, six-acre dealership in Westbury, New York, for Rallye BMW in 2003.


“The building is a prototype of a green, sustainable structure that beautifully complements the surrounding landscape and continues to serve as a model for other auto dealers. In addition, I continue to bring all of our locations up to the manufacturer's latest design requirements.”


Terian is also constantly evolving as a car dealer and is eager to stay up-to-date on the latest technologies and best practices. She is a director of the New York State Automotive Dealers Association and recently graduated from the NADA Academy to better prepare herself for the coming trends in the auto industry.


“I challenge myself to improve the Rallye experience by visiting competitor dealerships around the country and also manufacturing facilities in Europe and Asia to see firsthand how others are revolutionizing our industry and adapting to changing behaviors and priorities."


Terian is proud of her company’s longtime reputation as a partner in the community and values the relationships she has built with various organizations. Her company has hosted holiday parties for local school children in need for more than 25 years. “We fill their day with dancing, and their plates with holiday treats, and make sure that every child gets a present from their wish list handed to them personally by Santa."


She also has worked with the Maurer Foundation, a Long Island nonprofit that is focused on saving lives through breast health education, by promoting awareness, holding sales drives and making financial contributions.


For the North Shore Animal League America, the world’s largest no-kill animal rescue and adoption organization, Terian regularly hosts adoption events at her dealerships. “It is a true joy to see puppies and kittens scampering in our showrooms and then getting adopted by a new forever home before the end of the day."


Other groups she supports include: North Shore Autism Circle; National Multiple Sclerosis Society; Bethany House (provides housing for homeless women and children); ERASE Racism; Long Island Cares (the Harry Chapin Food Bank); and the Nassau County Museum of Art, to name a few.


“It was very rewarding for me to find the ability and confidence in myself to ensure Rallye continued to thrive, prosper and indeed grow after my husband passed away. And our participation within our communities brings pride to all of us at Rallye.”


Terian was nominated for the TIME Dealer of the Year award by Robert Vancavage, president of the New York State Automobile Dealers Association. She and her late husband, Peter, have one daughter, Olivia.