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A $100 cash bonus could be yours.

Unfortunately, our enrollment period for this cash bonus has ended. But we’re always looking for ways to help you make the most of your money. Whether that’s intelligent investing tools, personalized financial guidance, or automated portfolios – you deserve an ally.

Explore Ally Invest
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With market volatility being a constant as of late, it can feel like there's no good time to invest. But, history shows that the long-term results are often worth it. So, we're giving you another good reason to get started with us—a cash bonus that could act as a buffer towards volatility.

Here's how it works:

For a limited time, get a $100 cash bonus when you activate the offer via this page and complete the following steps.

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Open an Ally Invest Self-Directed Trading account or Robo Portfolio using the links on this page by 09/22/2022.

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Set up an automated recurring deposit of any amount and complete a minimum of 3 monthly automated recurring deposits by 12/21/2022.

Set up an automated recurring deposit of any amount and complete a minimum of 3 monthly automated recurring deposits by 12/21/2022.

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Deposit a minimum of $750 (if you haven't already via automated recurring deposits) by 12/21/2022.

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Keep your Ally Invest account open, an automated recurring deposit active and your account in good standing until we deposit your bonus.

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Open an Ally Invest Self-Directed Trading account or Robo Portfolio using the links on this page by 09/22/2022.

Set up an automated recurring deposit of any amount and complete a minimum of 3 monthly automated recurring deposits by 12/21/2022.

Deposit a minimum of $750 (if you haven't already via automated recurring deposits) by 12/21/2022.

Keep your Ally Invest account open, an automated recurring deposit active and your account in good standing until we deposit your bonus.

After completing the steps above, your bonus will be paid by

01/10/23

And we’ll stay in touch to remind you what still needs to be done, to make sure you get your cash bonus.

Choose your account to get started:

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For the DIY investor:
Self-Directed Trading.

  • Commission-free trading on eligible U.S. stock, ETF and option trades.

  • Competitive fee of just $0.50 per contract for option trades.

  • Get in-depth research and market analysis tools to support all types of investment strategies.

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For the hands-off investor:
Robo Portfolio.

  • A diversified portfolio of ETFs designed to your goals, risk tolerance and time horizon.

  • Cash-enhanced portfolios: No advisory fees, rebalancing fees or annual charges. Plus, 30% gets set aside as an interest-earning cash buffer.

  • Market-focused portfolios: Invest more with just 2% of your portfolio held as cash and a 0.30% annual advisory fee.

  • View performance and track your goals 24/7 with our suite of digital tools.

FAQs

Promotional Offer: Terms & Conditions

The Basics

You can get a cash bonus of $100 for opening a new Ally Invest Self-Directed Trading account or Robo Portfolio account and meeting the below criteria:

  1. Open your new Ally Invest Self-Directed Trading account or Robo Portfolio account between 08/24/2022 and 09/22/2022. 

  2. Set up automated recurring deposits and make a minimum of 3 monthly automated recurring deposits by 12/21/2022.

  3. Total deposits of $750 or more by 12/21/2022.

  4. Keep your automated recurring deposit active, your account open and in good standing for us to add your bonus to your account. We’ll pay your bonus by 01/10/2023.

This unique offer is only available to select Ally Bank and Auto customers. Only the original email recipient is eligible and this offer cannot be transferred or shared. We’re all about playing fair, so if we believe you're trying to game or abuse this offer, you won't be allowed to participate in this offer or any future offers.

The Details - Definitions

Eligible accounts – New Ally Invest Self-Directed Trading account or Robo Portfolio account.
Excluded accounts – Accounts that aren't eligible for the cash bonus include Individual Retirement Accounts (IRAs) and accounts owned by a trust.
Account Opening & Funding Period – To receive the bonus you must:

  1. Open your new Ally Invest Self-Directed Trading account or Robo Portfolio account between 08/24/2022 and 09/22/2022.

  2. Set up an automated recurring deposit and make a minimum of 3 monthly automated recurring deposits by 12/21/2022.

  3. Total deposits of $750 or more by 12/21/2022.

  4. Keep your automated recurring deposit active, your account open and in good standing for us to add your bonus to your account. We’ll pay your bonus by 1/10/2023.

Rules

To participate, you must open an account through the links provided on this page.  This is an online offer only—there are no in-person, mail-in, call-in, or other offline methods to participate. Failing to open your account without following the links provided on this page will disqualify you from receiving the bonus. One bonus per customer and only one bonus paid per account. For example, if a husband and wife both enroll for the bonus, but only open one eligible joint account, only one of them will receive the bonus.

You must open your eligible account between 08/24/2022 and 09/22/2022 AND set up automated recurring deposits and make a minimum of 3 monthly automated recurring deposits by 12/21/2022. Total deposits of $750 or more by 12/21/2022.

You must keep your monthly automated recurring deposit active, your new eligible Ally Invest account open and in good standing at the time of the bonus payout to receive your bonus.  If you've followed the enrollment and eligibility requirements, we'll pay your bonus by 01/10/2023 to an Ally Invest Self-Directed Trading account or Robo Portfolio account you own. If you open more than one Ally Invest Self-Directed Trading account or Robo Portfolio, Ally Invest will pick an account to fulfill. You will receive an email with your bonus details closer to bonus payout.

The bonus will only be paid directly to the new account, not by check or transfer to another account. Ally Invest, in its sole discretion, can decline an account application or cancel payment of the bonus.

Terms and conditions are subject to change without notice.

We'll treat the bonus as interest for tax reporting purposes. You should talk to your tax advisor about potential impacts to your 2023 tax liability.

Transfer Fee Credit – Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of $75 to cover the outgoing transfer fee from the current brokerage firm. The credit will be deposited into the new account within 30 days of the receipt of evidence of charge. The credit cannot be applied to Termination or Maintenance Fees.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA / SIPC . You can find background on Ally Invest Securities at FINRA’s BrokerCheck . View Securities Disclosures . Advisory services are offered through Ally Invest Advisors Inc., a registered investment adviser. View Advisory Disclosures . Ally Invest Advisors and Ally Invest Securities are wholly owned subsidiaries of Ally Invest Group Inc. Ally Bank and Ally Invest Group are wholly owned subsidiaries of Ally Financial Inc. Securities products are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF prospectus contains this and other information and can be obtained by emailing support@invest.ally.com .

Ally Invest doesn't charge commissions for stocks and ETFs priced $2 and higher. Stocks priced less than $2 are charged a base commission up to $4.95 plus 1 cent per share on the entire order. See our Commissions and Fees page for more information.

Options involve risk and are not suitable for all investors. Review the  Characteristics and Risks of Standardized Options brochure (PDF)  before you begin trading options. Options investors may lose the entire amount of their investment or more in a relatively short period of time.