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Investing With Us

invest the way you want.

we can show you how.

Choose how you want to invest with us

Whether you’re new to investing, an experienced trader or somewhere in between, we offer investment choices with some of the lowest commissions in the industry.

Self-Directed Trading

For the hands-on investor.


  • No commission fee on U.S. listed stocks and ETFs

  • No commissions on option trades and competitive contract fee of just 50¢ per contract 

  • A wide variety of investment choices built with the do-it-yourself investor in mind

  • In-depth research and market analysis tools to support all types of investment strategies

Investment choices

  • Commission-free stocks

  • Commission-free ETFs

  • Commission-free options

  • Bonds

  • Mutual funds

  • Margin account











Robo Portfolios

Not your average robo-advisor. 


  • Get started with $100

  • No advisory fees, annual charges or rebalancing fees, and 30% of your portfolio is set aside as an interest-earning cash buffer

  • We recommend and manage a professionally designed portfolio based on your personal goals, timeframe and risk tolerance

  • We’ll monitor and automatically rebalance your portfolio to make sure your plan stays on track

  • Includes a mix of low cost, diversified  exchange-traded funds  (ETFs)

Portfolios for every type of individual investor

We’ll recommend one based on what matters to you.

Socially responsible

Shaped by companies with ethical track records, you’ll only invest in businesses that actively practice sustainability, energy efficiency or other environmentally-friendly initiatives.

Tax optimized

If you make after-tax contributions to an investment account, this type can help maximize your investments.


Highly diversified across domestic, international and fixed-income assets. You can choose the amount of risk you are comfortable with, from conservative to aggressive.


This portfolio type offers higher dividend yields, while maintaining a more conservative risk profile.

Questions? We're here to help

Call us 24/7 at  1-855-880-2559.

Why invest with us?

We offer a wide selection of resources to help investors of all experience levels make the most of their investments, including advanced charting tools and numerous calculators.

Intuitive trading experience

We offer web-based trading on a streaming HTML 5 platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios, and make trades seamlessly across multiple devices. You can also access your account with mobile and tablet apps for iPhone and Android.

Customer service

We take pride in providing our clients with the best customer service possible. When you contact us, you'll have access to brokers who can answer your investment questions.

Build your knowledge

Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

Seamless transfers

Effortlessly move up to $250,000 a day from your Ally Bank account to your Ally Invest account, or vice versa. Many transfers occur within minutes during market hours.  Learn about transfer speeds

Account protection

Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market.  Learn more about SIPC protection

Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

Please note that protection does not cover forex trading.

Select your investment approach

Self-Directed Trading

For investors who want to manage their own portfolio, you can start trading stocks and ETFs for $0 with no account minimums. Other fees may apply.

Robo Portfolios

Automated portfolios managed by a team of investment specialists. There are no advisory fees, annual charges or rebalancing fees. All you need is $100 to get started.

Ally Invest Securities' background can be found at  FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

Review the  Characteristics and Risks of Standardized Options  brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

If you have questions regarding your taxes, please visit or consult a tax professional. Ally Invest does not provide any tax advice.