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Self-Directed Trading

for the do-it-yourself investor.
for the do-it-yourself investor.
for the do-it-yourself investor.

Stock and ETF trades for $4.95 with no account minimums

Intelligent investing for the independent type.

We give you the tools. You take it from there. 

Connect with the market 24/7.

Research investments, analyze your portfolio or place trades from wherever you happen to be.

500+ commission-free ETFs from Vanguard, GlobalX, iShares and more.

We partnered with market leaders to offer you simple, high-quality ETFs that complement your portfolio, so you can diversify your strategy with little impact to your bottom line.

No account minimum to get started.

It only takes a few minutes to open an account. You don’t need to add money right away, but the faster you fund the sooner you can start trading.

Get up to $3,500 in bonus cash + 90 days of commission-free trades. 

Get up to $3,500 in bonus cash + 90 days of commission-free trades. View offer details

Build your own investment strategy.

Diversify your portfolio with our broad range of options.

Diversify your portfolio with our broad range of options.

Stocks and ETFs

STANDARD PRICING

$4.95

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

30+ TRADES PER QUARTER OR DAILY BALANCE OF  $100,000+

Commission-free ETFs

COMMISSION FEE

$0

Options

STANDARD PRICING

$4.95

+65¢ PER CONTRACT

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

+50¢ PER CONTRACT

30+ TRADES PER QUARTER OR DAILY BALANCE OF  $100,000+

Stocks and ETFs

STANDARD PRICING

$4.95

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

30+ TRADES PER QUARTER OR DAILY BALANCE OF  $100,000+

Commission-free ETFs

COMMISSION FEE

$0

Bonds

STANDARD PRICING AND
SELECT PRICING

$1

PER BOND

(MINIMUM $10)

Mutual Funds

BUY AND SELL NO-LOAD
MUTUAL FUNDS

$9.95

PER TRADE

Margin Accounts

Prices vary

Move over your other investment accounts completely online.

Transfer individual stocks or all your investments online from most major brokerages. We also reimburse up to $150 in transfer fees when you make a one-time transfer of $2,500 or more.

Options

STANDARD PRICING

$4.95

+65¢ PER CONTRACT

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

+50¢ PER CONTRACT

30+ TRADES PER QUARTER OR DAILY BALANCE OF  $100,000+

Bonds

STANDARD PRICING AND
SELECT PRICING

$1

PER BOND

(MINIMUM $10)

Mutual Funds

BUY AND SELL NO-LOAD
MUTUAL FUNDS

$9.95

PER TRADE

Margin Accounts

Prices vary

Move over your other investment accounts completely online.

Transfer individual stocks or all your investments online from most major brokerages. We also reimburse up to $150 in transfer fees when you make a one-time transfer of $2,500 or more.

Before you decide, carefully consider every aspect of ETFs.

Stocks and ETFs

STANDARD PRICING

$4.95

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

30+ TRADES PER QUARTER OR DAILY BALANCE OF  $100,000+

Commission-free ETFs

COMMISSION FEE

$0

Options

STANDARD PRICING

$4.95

+65¢ PER CONTRACT

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

+50¢ PER CONTRACT

30+ TRADES PER QUARTER OR DAILY BALANCE OF  $100,000+

Bonds

STANDARD PRICING AND
SELECT PRICING

$1

PER BOND

(MINIMUM $10)

Mutual Funds

BUY AND SELL NO-LOAD
MUTUAL FUNDS

$9.95

PER TRADE

Margin Accounts

Prices vary

Move over your other investment accounts completely online.

Transfer individual stocks or all your investments online from most major brokerages. We also reimburse up to $150 in transfer fees when you make a one-time transfer of $2,500 or more.

Before you decide, know every aspect of investing with us. 

Before you decide, know every aspect of investing with us. 

A powerful platform for traders.

An award-winning experience designed to help you make more informed investing decisions.

 

Streaming charts

View eight chart types (including candlestick, bar, mountain, and line) with 117 chart studies and 36 drawing tools that analyze the performance of stocks, ETFs and indices. Customize settings and utilize interactive charts for prices and studies.

Streaming charts

View eight chart types (including candlestick, bar, mountain, and line) with 117 chart studies and 36 drawing tools that analyze the performance of stocks, ETFs and indices. Customize settings and utilize interactive charts for prices and studies.

Watchlists

Create custom watchlists to stay on top of, and view market data on, groups of securities.

Watchlists

Create custom watchlists to stay on top of, and view market data on, groups of securities.

Profit/loss graph

Crunch the numbers with our profit/loss calculator to understand more of a trade’s potential before placing it.

Profit/loss graph

Crunch the numbers with our profit/loss calculator to understand more of a trade’s potential before placing it.

Probability calculator

This tool uses implied volatility to help you determine the likelihood of hitting your targets.

Probability Calculator

This tool uses implied volatility to help you determine the likelihood of hitting your targets.

Research and market data

Get market stats, news and detailed metrics on companies you’re interested in. You can also find company quotes, charts, high/low prices, dividend dates, news, peer performance comparisons and more.

Research and market data

Get market stats, news and detailed metrics on companies you’re interested in. You can also find company quotes, charts, high/low prices, dividend dates, news, peer performance comparisons and more.

Option chains

Our intuitive display makes it easy to see what’s available and place trades.

Option chains

Our intuitive display makes it easy to see what’s available and place trades.

Mobile trading

Our mobile app lets you connect to the market anytime, anywhere you are. You’ll have everything you need to explore opportunities, gain insight or place trades whenever the mood strikes. 

Mobile trading

Our mobile app lets you connect to the market anytime, anywhere you are. You’ll have everything you need to explore opportunities, gain insight or place trades whenever the mood strikes. 


We're not in it for the awards.

But we're pretty flattered.

We're not in it for the awards.

But we're pretty flattered.

We're not in it for the awards.

But we're pretty flattered.

Want a more hands-off investing approach?

A professionally managed portfolio keeps you on track, so you can focus on other goals.

FAQs

We have answers.

Yes. All marginable U.S. equities and selected American Depository Receipts (ADRs) priced at $4 or more that trade either on an exchange or quotes on NASDAQ are eligible for DRIP. Dividends are reinvested on your behalf on the dividend payable date by our clearing firm. The reinvested position will reflect in whole and fractional shares. The reinvestment price will be the prevailing market price at the time the order is entered on the payable date.

We can set up your entire account so that any eligible security that you currently hold will be subject to DRIP. Any eligible securities that you purchase thereafter will be automatically enrolled in DRIP. A security will need to be enrolled for DRIP prior to the ex-dividend date in order for the dividend to be reinvested.

You can also always request individual positions in your account to be enrolled for DRIP at no charge.

Still have questions? Visit our Help Center.

You can find background on Ally Invest Securities at FINRA’s BrokerCheck. Options involve risk and are not suitable for all investors.

 

Review the Characteristics and Risks of Standardized Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

 

Product screenshots are provided for informational purposes only and should not be considered as advice to buy or sell any particular security.

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