The Cost of Life Today.
A fulfilling life — in today's economy? Our latest report explores the financial trade-offs people make to fund the experiences that matter most.
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Unpacking the price tag of what matters most.
Ally's Cost of Life Today™ platform uses consumer survey data to show how money shapes our everyday lives, relationships and passions. By pairing real findings with actionable advice, we aim to help navigate complex money decisions and find joy in the journey.
44% of Gen Zers and Millennials have skipped a major event because of the cost.
Source: Cost of Friendship
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THE COST OF
Friendship.
Younger generations are paying a price to stay connected, and it's impacting their overall financial health. Three out of five young adults admit social spending affects their financial goals.
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THE COST OF
Fandom.
Most Americans consider themselves sports fans, spending on average $1,600 per year to support their teams. From wallet to winner's circle, here's the breakdown of what it really costs to be a fan.
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THE COST OF
Singledom.
Party of one? That means it's your money, your choice. But 17% of single people report spending more money than their coupled-up counterparts.
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THE COST OF
I Do.
The path to the altar is paved with mixed emotions. Most couples are down to plan the wedding guest list and venue together, but 55% say they're uncomfortable discussing a prenup.
Download report (PDF)Inspiring stories and helpful information to build the best future.
The more you know, the more you grow.
