Optimizing your home improvement business: Using your account manager as an asset
3 min read time
As a home improvement provider, you have a lot of responsibilities and demands on your time. Between following up on leads, providing estimates and helping customers understand their financing options, you balance it all.
Every business owner needs someone in their corner to keep everything running smoothly. Your Ally Lending account manager is there for you every step of the way to add value beyond just providing you with financing solutions for your customers. Ally Lending account managers are your business collaborators to help you succeed.
Ally Lending account managers see themselves as an extension of their customers’ businesses. They act as a trusted advisor to provide additional support to make your financing program a success.
“I have a portfolio of providers, so I bring a lot of industry experience to the table,” says Ally Lending Senior Account Lead Justin Garbuio. “I’m happy to share everything I’ve learned with our providers to ensure success. If a provider has an issue with program performance or adoption, I may be able to suggest a solution that I’ve seen success with in the past.”
Things don’t always go as planned, so your Ally team is also always there to help, even for the most unexpected moments.
“At a leadership summit, we really showed up to support our providers and their teams,” says Garbuio. “Our marketing team sponsored the event, and it was important to us that we be there in person. I was glad to have that opportunity to meet and collaborate toward mutual success together even when a hurricane unexpectedly came through Orlando at the time.”
Going that extra mile is just one way we strive to add value on a daily basis.
A personal touch
Ally Lending account managers strive to get to know each provider's unique business needs, challenges and goals, and make themselves available to providers as much as needed.
“We work a bit differently than some lenders in that the salesperson is not also the account manager,” says Garbuio. “As an account manager, I am able to dedicate time to all levels of the business from the owners and execs to management and the frontline agents.”
We consistently hear that Ally’s personal approach sets us apart from competitors. While many lenders are trying to automate as much as possible, Ally prioritizes a human working relationship at the center of our digital, cutting-edge solutions.
“My accounts know they can call, text or email with any question or concern they might have,” says Ally Lending Account Manager Jason Rossi. “I make my calendar available, and they can put time on my schedule whenever they need to connect.”
Ally Lending providers have access to a host of resources, including marketing support. On a day-to-day basis, marketing helps with a variety of needs and provides useful tools, including consumer application links on websites, ad support, email campaigns and promotional events.
As part of our support, Ally Lending account managers also make an effort to understand the charitable causes providers are passionate about and often volunteer at and sponsor events that give back to the communities they serve.
Your Ally Lending account manager equips you with the right information to make the best decisions for your business.
“We spend a lot of time looking at data and pointing out trends,” says Garbuio. “In one instance, we showed a home improvement provider that a product was costing them a lot more money than necessary. They were so grateful for us bringing it to their attention.”
Ally Lending account managers complement useful data with a down-to-earth and easy-to-understand explanation of the numbers and trends, so you can make sense of what it means for your business. With a variety of reporting options, providers can choose the format that works best for them.
Strategizing for the future
As a home improvement provider, you have to balance managing daily operations while always keeping an eye on where your business and industry are headed next. Your Ally account manager is your strategic partner in planning for the future.
“In this day and age, we get a lot of questions about the direction of the economy and interest rates,” says Garbuio. “We offer expert guidance to help them make informed choices on how to best use Ally and financing to achieve success.”
Rossi equips his customers with the right information to keep customers one step ahead of challenges and changes.
“I check in regularly to see what their business plans are for the next 12 to 18 months,” says Rossi. “I ask what their expectations for the future are - do they want to maintain, or are they looking for growth?”
On your home improvement dream team
At Ally Lending, we’re more than just your consumer financing provider. Your account manager is there to offer guidance and support to help keep your home improvement business running smoothly. Lean on us to optimize your business to its fullest potential.