Self-Directed Trading

For the do-it-yourself investor. 

Trade for less with your ally. 


Per Stock Trade

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We're always looking for new ways to deliver financial opportunity — no matter how you define it.

Online Savings


Get more for your money.


Annual Percentage Yield

On all balance tiers.

No monthly maintenance fees.

24/7 customer care.

Ally Invest

Invest in what's right for you.

Stock trades and ETFs




No account minimums


 30+ trades per quarter or daily balance of $100,000+

Other fees apply.

Home Loans

Experience The Ally Home Team® difference. Our goal is to help you achieve yours. 



Set your goals, and blow them away.

From building an emergency fund to saving for a down payment for a new home, we've got services to help you meet your goals.




Save for the Future

See how much you'll need to set aside each month to achieve your savings goals.

Ally Do It Right Blog

20 Minutes to a Better Financial You

Improving your financial life doesn't have to be complicated.


Boost Your Emergency Fund

Learn more about why you need an emergency fund, and figure out how to calculate what you should save


55% of Americans find a strong budgeting and saving strategy 
to be the most appealing money management trait in a significant other.

Learn more about saving as a family

The reviews are in.

Better than a local bank!

As a baby boomer, I was hesitant to open an account with an “online bank”. What started as a checking account 3 years ago has expanded to CD's, even Ally's brokerage services. I receive better customer service from Ally than I do my local bank. Even better since I can do it from the comfort of my own home - Love it!” - Kirk C.

Read more Raise Your Rate CD reviews
Money Magazine Best Banks Award 2018 2019

“Best Online Bank of 2018”  
- MONEY® Magazine.  

Learn more

7 championship wins. racing for 8.

Get ready to start #chasing8 with Jimmie Johnson.

22,000  children

In 2017, we read our book Planet Zeee and the Money Tree to 22,000 children, teaching kids good money habits.

3,000 books

Ally Financial donated over 3,000 new library books to schools in the Detroit Public School District.

830 students

We provided over 830 students at Thomasboro Academy in Charlotte, NC with essential school supplies for the year.

Explore all the ways you can grow with us. 


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Bank 1-877-247-2559

Invest 1-855-880-2559