Ally Invest Personal Advice

Personally, we think you’re going to love this.

With Ally Invest Personal Advice, you’ll get a view of your entire financial picture – and a plan for wherever life takes you.

a man lifting up a woman in a living room surrounded by moving boxes

Start with a personalized plan.

Your advisor will build a plan that meets you where you are and where you’d like to be.

Get your complimentary plan

Eliminate unwanted surprises.

We’ll look for hidden opportunities in your current financial picture and be a second set of eyes on any changeups down the road.

Work with a dedicated advisor who gets you.

Personalized attention allows us to understand your unique story, providing advice completely tailored to you.

Near or far, your goals are front and center.

Whether you’re family planning or focused on your financial future, we’ll work together to help make your goals reality.

No matter your goals, they matter to us.

We’re here to help you pursue your goals.

Retire early
Buy a home
Adopt a child
Build generational wealth
See all seven continents

Become a philanthropist
Change careers
Start a new business
Hike Mt. Everest
Buy a new car

a man tossing a happy toddler into the air with a list of goals layered on top, saying Get a Ph.D.; Start a farm; Plan for medical expenses

Your dedicated advisor helps make it happen.

All our advisors are fiduciaries , which requires them to act in your best interests.

Senior financial advisor Paula Parrish, a white woman with brunette hair. She's wearing a tan blazer and smiling alongside other advisors.

“I learned early that hard work isn't always lucrative. I watched my family of seven sacrifice their time and well-being working numerous blue-collar jobs while money remained scarce, and stress was constant.

Today, I try to help my clients understand that money is a tool to help them live their best lives.”

Paula Parrish, advisor

The path to Personal Advice is paved with good directions.

Schedule a Call

Initial consultation

15 minutes

We’ll call to gather some info and pair you with an advisor.

Financial planning

2 – 3 meetings

Your dedicated advisor will get to know you and create your complimentary personalized financial plan. Once you’ve reviewed and approved the plan, we’ll open your account.

More about the personalized plan

Ongoing advice

Quarterly and on-demand

We’ll check in regularly and keep an eye on your portfolio.

Schedule a Call

More bang, less buck.

At most

0.85%

annual advisory fee

More about our fee

At least

$100,000

in investable assets

Stay on course (or chart a new one) with your portfolio.

Sometimes life zigs. Portfolios should be built to zag.

two older women posing for a photo in the woods with a widget layered on top, showing an account on track toward $6.9 million at the start of retirement, with a curved blue chart showing the account’s trajectory

Designed for your most important asset: you.

Choose a custom investment strategy that matches your values and goals.

More about our goal-based strategies

Built to manage risk and maximize returns.

We’ll build your portfolio using diversification to minimize risk and focus on growth.

More for your money.

Our blended annual advisory fee ranges from 0.85% to 0.75% (or about $71 a month for a $100,000 portfolio.)

Already an ally in your corner.

We offer Personal Advice portfolios to current customers only.

Learn more about accessing Personal Advice

Keep the conversation going.

Our experts provide insights on topics that matter most.

INVEST Ways to start building generational wealth for your family

5 min read

INVEST Goal setting vs. advising: How our wealth advisors give you both

4 min read

INVEST Robo advisor vs. financial advisor: Which is the best fit for you?

6 min read

SPEND Owning my money story and taking control of my financial future

3 min read

FAQs

You have questions. We have answers.

Schedule a call to find out.

Make sure you’re a current customer enrolled in online services and have $100,000 in investable assets (at Ally or other financial institutions.) Log in and select Get Started  to set up your initial consultation.

Investable assets include cash, stocks, mutual funds, and retirement accounts like IRA accounts and old employer 401(k)s. They don't include your home, cars, life insurance policies, or current employer’s 401(k).
Your money is yours – we don't lock you into holding funds in your Personal Advice account for any set amount of time. We may, however, recommend talking to your advisor before initiating any large transfers from your account.

Keep in mind, you'll need to call us to withdraw more than 20% of any single Personal Advice account's value. It can take up to five business days to receive funds after a withdrawal.
After your initial consultation, you'll work with your dedicated advisor to set goals and look at portfolio strategies catered to your specific needs. From those conversations, they’ll create your personalized financial plan and review it with you. If you decide to move forward, your advisor will then open your account.

We require a $100,000 minimum in assets under care to open an account. Assets under care are investments and money that will be held in your Personal Advice portfolio and managed by us.
We offer the following Personal Advice account types:
Individual

Joint

Custodial

Trust

Traditional IRA

Roth IRA

Rollover IRA

Beneficiary Roth IRA

Beneficiary IRA

Coverdell
Expense ratios show how much an exchange-traded fund (ETF) is charging for its own internal advisory, brokerage, fees, and other expenses. Not covered by the annual advisory fee, these charges are deducted from the ETF’s net asset value, and are standard expenses all ETF shareholders pay.

Expense ratios vary by ETF. However, the expense ratios of the ETFs used in the socially-responsible Impact, Thematic, and Foundational Income portfolios are materially higher than those included in other portfolios, and in some cases, more than double. As a result, these portfolios may have a lower net return compared to our other Personal Advice portfolios.

Still have questions? Visit our Help Center.

When life happens, be confident in your next move.