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Investing With Us

Invest the way you want.

We can show you how.

Choose how you want to invest with us.

Whether you’re new to investing, an experienced trader, or somewhere in between, we offer investment choices with some of the lowest commissions in the industry.

Self-Directed Trading

For the hands-on investor.


  • No commission fees on U.S.-listed stocks, ETFs, or options, plus no account minimums to get started

  • A wide variety of investment choices built with the do-it-yourself investor in mind

  • In-depth research and market analysis tools to support all types of investment strategies

Investment choices

  • $0 commission stocks and ETFs

  • $0 commission options + a 50¢ per contract fee

  • Bonds

  • Mutual funds

  • Margin account

Why invest with us?

We offer a wide selection of resources to help investors of all experience levels make the most of their investments, including advanced charting tools and numerous calculators.

Intuitive trading experience

For self-directed traders, we offer a dynamic streaming trading experience. Manage your account, access your portfolio, and make trades seamlessly across multiple devices – on a desktop or with mobile and tablet apps for iPhone and Android.

Client service

We take pride in providing the best service possible. Our brokers or service team are available Monday – Friday, 7am – 10 pm ET and Saturday, 8 am – 8 pm ET to answer your investment and account questions. Also, if you have a Personal Advice portfolio, our team is here to help with your account-specific questions.

Build your knowledge

Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

Seamless transfers

Effortlessly move up to $250,000 a day from your Ally Bank account to your Ally Invest account, or vice versa. Many transfers occur within minutes during market hours. Learn about transfer speeds

Account protection

Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market. Learn more about SIPC protection

Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

Select your investment approach.

Self-Directed Trading

For investors who want to manage their own portfolio, you can start trading stocks and ETFs for $0 commissions with no account minimums. Other fees may apply.

Robo Portfolios

Automated portfolios recommended by us and managed by our smart robo-advisor technology. Select from 4 portfolio choices – core, income, socially responsible, and tax optimized. Start with just $100.

Personal Advice

A plan for wherever life takes you from a dedicated advisor. We’ll look for hidden opportunities in your finances and be a second set of eyes on any changeups down the road. Start with a minimum of $100,000 in investable assets .

About our commissions and fees

Download the Ally app.

Easily view your investments alongside your bank accounts with access to our enhanced features.

  • Research investments, analyze your portfolio and place trades anytime, anywhere

  • Transfer money from your Ally Bank accounts to your Ally Invest accounts in minutes

  • Create watchlists with access to expert analysis

On the App Store

On Google Play

visual snapshots of Ally Snapshot dashboard with Invest and Interest Checking tabs visible

Ally Invest Securities' background can be found at FINRA's BrokerCheck .

Review the Characteristics and Risks of Standardized Options brochure  before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time. 

If you have questions regarding your taxes, please visit or consult a tax professional. Ally Invest does not provide any tax advice.