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Investing With Us

invest the way you want. we can show you how.

Investing With Us

invest the way you want. we can show you how.

Self-directed Trading

Managed Portfolio

Self-directed Trading

Managed Portfolio

Investing With Us

invest the way you want. we can show you how.

Self-Directed Trading

Managed Portfolio

Choose how you want to invest with us

Whether you’re new to investing, an experienced trader or somewhere in between, we offer investment choices with some of the lowest commissions in the industry.

About Our Commissions

Self-Directed Trading

For the hands-on investor.

Start Trading

Features

    • Get 90 days of commission-free trades as soon as you open your account
    • 500+ commission-free ETFs from Vanguard, Global X, iShares and more
    • A wide variety of investment choices built with the do-it-yourself investor in mind
    • Among the industry’s lowest trading fees with no account minimum to get started and no hidden fees
    • In-depth research and market analysis tools to support all types of investment strategies

Investment choices

• Stocks and ETFs

• 500+ Commission free ETFs

• Options

• Bonds

• Mutual funds

• Margin account

View all choices and pricing

Stocks and ETFs

STANDARD PRICING

$4.95

NO ACCOUNT MINIMUM

SELECT PRICING

$3.95

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Options

STANDARD PRICING

$4.95

+65¢ PER CONTRACT

NO ACCOUNT MINIMUM

SELECT PRICING

$3.95

+50¢ PER CONTRACT

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Trading commissions

Learn about ETFs

Learn about options trading

Straight talk fees guide

Managed Portfolios

Not your average robo-advisor. 

Learn More

Features

    • Get started with $100
    • No advisory fees, annual charges or rebalancing fees, and 30% of your portfolio is set aside as an interest-earning cash buffer
    • We recommend and manage a professionally designed portfolio based on your personal goals, timeframe and risk tolerance
    • We’ll monitor and automatically rebalance your portfolio to make sure your plan stays on track

Let us recommend a personalized portfolio.

1.    Tell us about your goals

2.    Get your customized portfolio

3.    Start investing with just $100

Create Your Plan

Let us recommend a personalized portfolio.

1.    Tell us about your goals

2.    View or customize your recommendation

3.    Start investing with $100

Create Your Plan

Portfolios for every type of individual investor

We’ll recommend one based on what matters to you.

    • Socially responsible
    • Shaped by companies with ethical track records, you’ll only invest in businesses that actively practice sustainability, energy efficiency or other environmentally-friendly initiatives.
    • Tax-Optimized
    • Great for investors in higher tax brackets. If you make after-tax contributions to an investment account, this type can help maximize your investments.
    • Core
    • Highly diversified across domestic, international and fixed-income assets. You can choose the amount of risk you are comfortable with, from conservative to aggressive.
    • Income
    • Ideal if you are currently near or in retirement. This portfolio type offers higher dividend yields, while maintaining a more conservative risk profile.

Self-Directed Trading

For the hands-on investor

Open Account

Features

    • Get 90 days of commission-free trades as soon as you open your account
    • 500+ commission-free ETFs from Vanguard, Global X, iShares and more
    • A wide variety of investment products built with the do-it-yourself investor in mind
    • Among the industry’s lowest trading fees with no account opening minimum and no hidden fees
    • In-depth research and market analysis tools to support all types of investment strategies

Investment Choices

• Stocks & ETFs

• 500+ Commission free ETFs

• Options

• Bonds

• Mutual Funds

• Margin Account

View all choices and pricing

Stocks and ETFs

STANDARD PRICING

$4.95

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Options

STANDARD PRICING

$4.95

+65¢ PER CONTRACT

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

+50¢ PER CONTRACT

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Trading Commissions

Learn About ETFs

Learn About Options Trading

Straight Talk Fees Guide

Ally Managed Portfolios

For automated investing, professionally managed

Learn More

Features

    • Get started with a minimum investment of $100
    • No advisory fees, annual charges or rebalancing fees, and 30% of your portfolio is set aside as an interest-earning cash buffer.
    • We recommend and manage a professionally designed portfolio based on your personal goals, time horizon and risk tolerance
    • Our technology will monitor and automatically rebalance your account to keep you on track

Let us recommend a personalized portfolio.

1.    Tell us about your goals

2.    View or customize your recommendation

3.    Start investing with $100

Create Your Plan

Portfolios for every type of individual investor

 

We’ll recommend one with the right balance of risk and reward for you.

Socially responsible

Shaped by companies with ethical track records, you’ll only invest in businesses that actively practice sustainability, energy efficiency or other environmentally-friendly initiatives.

Tax-Optimized

Great for investors in higher tax brackets. If you make after-tax contributions to an investment account, this type of IRA can help maximize your investments. 

Core

Highly diversified across domestic, international and fixed-income assets. You can choose the amount of risk you are comfortable with, from conservative to aggressive.

Income

Ideal if you are currently near or in retirement. This portfolio type offers higher dividend yields, while maintaining a more conservative risk profile.

Questions? We're here to help — 24/7. 
Call us at 1-855-880-2559.

Why invest with us?

We offer a wide selection of resources to help investors of all experience levels make the most of their investments, including advanced charting tools and numerous calculators.

Intuitive Trading Experience

We offer web-based trading on a streaming HTML 5 platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios and make trades seamlessly across multiple devices. You can also access your account with mobile and tablet apps for iPhone and Android.

  • Intuitive trading experience

    We offer web-based trading on a streaming HTML 5 platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios and make trades seamlessly across multiple devices. You can also access your account with mobile and tablet apps for iPhone and Android.

Customer Service

We take pride in providing our clients with the best customer service possible. When you contact us, you'll have 24/7 access to brokers who can answer your investment questions.

  • Customer service

    We take pride in providing our clients with the best customer service possible. When you contact us, you'll have 24/7 access to brokers who can answer your investment questions.

Build Your Knowledge

Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

  • Build your knowledge

    Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

Account Protection

Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market. Learn more about SIPC protection

 

Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

 

Please note that protection does not cover forex trading.

Account protection

  • Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market. Learn more about SIPC protection

     

    Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

     

    Please note that protection does not cover forex trading.

Select your investment approach

Self-Directed Trading

For investors who wants to manage their own portfolio, you can start trading stocks and ETFs for $4.95 with no account minimums. Plus, get 90 days of commission-free trades. 

Open Account

Explore Self-Directed Trading

Ally Invest Managed Portfolios

Free automated portfolios managed by a team of investment specialists. There are no advisory fees, annual charges or rebalancing fees. All you need is $100 to get started. 

Create Your Plan

Explore Managed Portfolio

Self-directed trading

For investors who wants to manage their own portfolio, you can start trading stocks and ETFs for $4.95 with no account minimums. Plus, get 90 days of commission-free trades. 

Open Account

Explore self-directed trading

Managed portfolios

Automated portfolios managed by a team of investment specialists. There are no advisory fees, annual charges or rebalancing fees. All you need is $100 to get started. 

Create Your Plan

Explore managed portfolio

Ally Invest Securities' background can be found at FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

 

Review the Characteristics and Risks of Standardized Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

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About Our Commissions

Commissions and fees from published websites are current as of 1/28/2019. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. You should contact your broker to confirm their commission schedule.

Ally Invest Select Pricing

We offer select pricing of $3.95 per equity trade and 50¢ per options contract for investors who make 30+ trades in the prior calendar quarter or maintain an average daily balance of $100,000 or more in the prior calendar quarter. Select pricing begins on day 1 of the first quarter of eligibility. We charge an additional 35¢ per contract on certain option index products where the exchanges charge a fee.

Low-Priced Securities Pricing

We require a minimum opening purchase order of $100 per order in OTCBB and Pink Sheet stocks, and add 1¢ per share on the entire order for stocks priced less than $2. Maximum commission per order generally doesn't exceed 5% of the trade value, with minimum commission of $4.95. We don’t accept opening trades for stocks below 1¢ per share.

 

Note for GTC orders: If we receive partial executions on different trading days you'll be charged separate commissions.

Commissions for Mutual Funds

LOAD

Purchases: $0 (subject to change from mutual fund)  Sale: (subject to change from mutual fund)

NO LOAD

Purchases: $9.95 Sales: $9.95

  • LOAD

    Purchases: $0 (subject to change from mutual fund)  Sale: (subject to change from mutual fund)

  • NO LOAD

    Purchases: $9.95

    Sales: $9.95

Commissions for Bonds and CDs

BONDS

$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction. 

TREASURIES

$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction. 

CERTIFICATES OF DEPOSITS

$24.95 per transaction

  • BONDS

    $1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction

  • TREASURIES

    $1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction

  • CERTIFICATES OF DEPOSITS

    $24.95 per transaction

Ally Invest may act as principal on any fixed-income transaction. When acting as principal, we will add a markup to any purchase, and subtract a markdown from every sale. This markup or markdown will be included in the price quoted to you and you will not be charged any commission or transaction fee for a principal trade.

Options Trading

Options involve risk and are not suitable for all investors. Options investors may lose the entire amount of their investment in a relatively short period of time.

Prior to buying or selling options, investors must read the Characteristics and Risks of Standardized Options brochure (17.8 MB PDF), also known as the options disclosure document. It explains in more detail the characteristics and risks of exchange traded options.

November 2012 Supplement (PDF)

October 2018 Supplement (PDF)

You can also request a printed version by calling us at 1-855-880-2559.

Options Trading

Options involve risk and are not suitable for all investors. Options investors may lose the entire amount of their investment in a relatively short period of time.

Prior to buying or selling options, investors must read the Characteristics and Risks of Standardized Options brochure (17.8 MB PDF), also known as the options disclosure document. It explains in more detail the characteristics and risks of exchange traded options.

November 2012 Supplement (PDF)

October 2018 Supplement (PDF)

You can also request a printed version by calling us at 1-855-880-2559.

Equity Trades

Standard Pricing

$4.95

Schwab

$4.95

TD Ameritrade

$6.95

E*Trade

$6.95

Wells Trade

$5.95

  • $4.95

  • Schwab

    $4.95

  • TD Ameritrade

    $6.95

  • E*Trade

    $6.95

  • Wells Trade

    $5.95

Ally Invest requires a minimum opening purchase order of $100.00 per order in OTCBB and Pink Sheet stocks and adds 1 cent per share on the entire order for stocks prices less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum of $4.95. Ally Invest does not accept opening trades for stocks below 1 cent per share. Commissions and fees from published web sites as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commissions schedule.

Ally Invest requires a minimum opening purchase order of $100.00 per order in OTCBB and Pink Sheet stocks and adds 1 cent per share on the entire order for stocks prices less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum of $4.95. Ally Invest does not accept opening trades for stocks below 1 cent per share. Commissions and fees from published web sites as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commissions schedule.

Volume/Balance Pricing

$3.95

$100,000+ or 30+ Trades/QTR

Schwab

n/a

TD Ameritrade

n/a

E*Trade

$4.95

30+ Trades/QTR

Wells Trade

n/a

  • $3.95

    $100,000+ or 30+ Trades/QTR

  • Schwab

    n/a

  • TD Ameritrade

    n/a

  • E*Trade

    $4.95

    30+ Trades/QTR

  • Wells Trade

    n/a

 Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Straight Talk Fees Guide

With any investing approach, high expenses can have a big impact on your returns. That's why we have affordable, competitive fees and low commissions that won't get in the way of your financial goals.

Regulatory Fees

  • SEC

    .0218 per $1,000 principal (sells only)

  • ORF (Options Regulatory Fee)

    0.0379 per contract (buys and sells)

  • TAF (Trading Activity Fee)

    .000119 per share (equity sells)

  • TAF (Trading Activity Fee)

    .002 per contract (option sells only)

Financial Industry Regulatory Authority (FINRA) transaction fee (TAF) This fee is charged on all stock and ETF sales at a rate of $.000119 per share with a minimum charge of $0.01 and a maximum charge of $5.95. This fee is rounded up to the nearest penny. Bonds are also subject to a TAF fee and can be charged up to $0.75 per bond traded, regardless of the bond's par value.

Credit Interest

Cash balances do not currently earn interest. You may request that your account be enrolled in an interest-bearing Federal Deposit Insurance Corporation (FDIC) insured deposit sweep program. See current yield and additional information

Individual Retirement

  • IRA Annual Fee

    None

  • IRA Transfer Fee

    $50.00

  • IRA Closure Fee

    IRA closure fee is charged for full IRA distributions and full ongoing account transfers.

    $25.00

Service Fees

  • ACAT Transfer Out

    $50.00

  • Partial ACAT Transfer Out

    $50.00

  • Outgoing Domestic Wire Transfer

    $30.00

  • Overnight Delivery

    $50.00

  • Check Withdrawal

    $5.00

  • Check Stop Payment

    $30.00

  • Returned Checks

    $30.00 Plus interest for any trades from the earlier of the settlement date or date of deposit

  • Returned ACH

    $30.00

  • Returned Wires

    Applies to attempted third-party wires

    $30.00

  • Pre Pay Settlement Fee

    $20.00

  • Stock Certificate Deposit DTC Rejection Fees

    $175.00

  • Stock Certificate Deposit Processing Fee

    Commission on stock certificate deposited into Ally Invest will be equal to 5% of the principal amount of the trade. Stock Certificates cannot be used to fund a new account.

    $300.00 per certificate

  • Non-transferable security charge per position.

    $20.00 per month

  • Vault Fee

    Restricted certificates held for missing paperwork, certificates for securities that are not DTC eligible, etc.

    $60.00 per year charged monthly

  • Outgoing DTC

    Electronic delivery of individual certificates via Depository Trust Company

    $25.00 per position

  • DWAC Transfer Fee Per Position

    $50.00 + Any transfer agent fees up to $150.00

  • DRS Transfer Fee Per Position

    $115.00 per position

  • Paper Statements

    $4.00 per account statement

  • Phone Assisted Orders

    $20.00 + regular commission

  • Limited Trading Authorization (LTA) paper statement fee

    Required for all accounts that have LTA

    $4.00 per account statement

  • Paper Confirmations

    $2.00

  • 1099 Request for Exempt Accounts

    $50.00

  • Tax document requests by fax and regular mail

    $50.00

  • Option Exercise

    $9.95

  • Option Assignment

    $4.95

  • Option Position Management

    $100.00 + regular commission

  • Option Expiration Sellouts

    $40.00 + regular commission

  • Margin Sellouts

    $40.00 + regular commission

  • Restricted Accounts, and Broker-Assisted Trades

    $20.00 + regular commission

  • Short Stock

    Loan charges on hard to borrow stock.

    Daily charge at cost

  • Worthless Securities Processing

    $30.00 Other fees may apply

  • Reg T Extension

    $10.00 + interest to settlement date

  • Foreign Stock Transaction Fee (not ADRs)

    $50.00 + regular commission

  • Foreign Stock Incoming Transfer Fee

    $50.00 per position

  • ADR and other foreign stock semi-annual charges

    At cost

  • Voluntary Reorganization

    $50.00

  • Entity Account Opening Fee

    None

  • Entity Account Annual Fee

    None

  • Index Products

    Ally Invest charges this additional per contract cost on certain index products where the exchange charges fees. See a full list of index options that incur additional fees.

    $0.35 per contract

  • Penny Stocks

    For stocks priced less than $2.00, there’s an additional penny per share charge and the maximum commission per order generally doesn't exceed 5% of the trade value. With Standard Pricing, there’s a minimum commission of $4.95, or $3.95 with Ally Invest Select Pricing. See more details

    $0.01 per share

  • OTCBB and Pink Sheet Stocks

    Minimum investment of $100 per trade

  • Unit Investment Trust

    Purchase: $0 (Subject to charges from the UIT), Sale: $9.95

Other Transfer Agent and Trade Settlement charges for certain securities may be passed through to you by our clearing firm.

Check Writing

  • Apex Select™ Annual Checking* 

    $20.00 annual fee

  • Apex Select™ Annual Debit Card

    $35.00 annual fee

  • Check Re-Order

    $15.00 (50 checks)

  • Returned Checks

    $35.00

  • Stop Payments

    $35.00

  • Check Copies or Other Research

    $15.00

  • ATM Withdrawals

    $1.00

  • Sales Draft Copy

    $15.00

  • Collection Processing

    $25.00

  • Domestic Overnight Shipping

    $45.00

  • International Overnight Shipping

    $100.00

Refer to the check writing application and terms and conditions for further details.

*Apex Select Annual Checking initial order will include 50 checks