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Investing With Us

Choose How You Want to Invest With Us

Whether you're new to investing, an experienced trader or somewhere in between, Ally Invest offers a wide range of self-directed and managed investment products at some of the industry's lowest fees.
See our fees.

Self-Directed Trading

For the hands-on investor


  • Among the industry’s lowest trading fees with no account opening minimum and no hidden fees
  • A wide variety of investment products built with the do-it-yourself investor in mind
  • In-depth research and market analysis tools to support all types of investment strategies

Investment Products

  • Stocks
  • Options
  • ETFs
  • Bonds
  • Mutual Funds
  • Forex
  • Futures
Learn More About These Investment Products

Standard Pricing

Stock and ETF Trades


Option Trades

¢ Per Contract + $ base

Volume/Balance Pricing

$100,000+ average daily balance and/or
more than 30 trades per quarter

Stock and ETF Trades


Option Trades

¢ Per Contract + $ base

Ally Invest Managed Portfolios

Automated investing, professionally managed


  • We recommend and manage a professionally designed portfolio based on your personal goals, time horizon and risk tolerance
  • Our technology will monitor and automatically rebalance your account to keep you on track
  • Low-cost, diversified exchange-traded funds (ETFs)
  • Get started with a minimum investment of $2,500

Annual Advisory Fee



Questions? We're here to help — 24/7.
Call us at 1-855-880-2559.

Why Invest With Ally?

Ally Invest offers a wide selection of resources to help investors of all experience levels make the most of their investments, including advanced charting tools and numerous calculators.

Intuitive Trading Experience

We offer web-based trading, a streaming HTML 5 platform, and a sophisticated downloadable desktop trading platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios and make trades seamlessly across multiple devices. Access your account on-the-go with mobile and tablet apps for iPhone and Android.

Rated 4 stars for customer service in 2015 and 2016 by Stockbrokers.com

Customer Service

We take pride in providing our clients with the best customer service possible. When you contact us, you'll have 24/7 access to brokers who can answer your investment questions.

Build Your Knowledge

Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

Get Started

Account Protection

Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market. Learn more about SIPC protection.

Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

Please note that protection does not cover forex and futures trading.

Self-Directed Trading

For investors who want to manage their own portfolios , Ally Invest's self-directed investing experience offers a wide variety of competitively priced products to meet your needs — regardless of your experience level.

Ally Invest Managed Portfolios

If you are looking for professional assistance managing your investments and to help reach your goals, we offer a variety of automated commission-free portfolios that utilize exchange-traded funds (ETFs) designed to diversify your money across a spectrum of asset classes. Start investing with just $2,500.

Ally Invest Securities' background can be found at FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

Review the Characteristics and Risks of Standardized Options brochure (PDF) before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.