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Investing With Us

invest the way you want. we can show you how.

Investing With Us

invest the way you want. we can show you how.

Self-directed Trading

Managed Portfolio

Self-directed Trading

Managed Portfolio

Investing With Us

invest the way you want. we can show you how.

Self-Directed Trading

Managed Portfolio

Choose How You Want To Invest With Us

Whether you're new to investing, an experienced trader or somewhere in between, Ally Invest offers a wide range of self-directed and managed investment products at some of the industry's lowest commissions.

About Our Commissions

Self-Directed Trading

For the hands-on investor

Open Account

Features

    • Among the industry’s lowest trading fees with no account opening minimum and no hidden fees
    • A wide variety of investment products built with the do-it-yourself investor in mind
    • In-depth research and market analysis tools to support all types of investment strategies

Investment Choices

• Stocks & ETFs

• Commission-free ETFs

• Options

• Bonds

• Mutual Funds

• Margin Account

View all choices and pricing

Stocks and ETFs

STANDARD PRICING

$4.95

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Options

STANDARD PRICING

$4.95

+65¢ PER CONTRACT

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

+50¢ PER CONTRACT

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Trading Commissions

Learn About ETFs

Learn About Options Trading

Straight Talk Fees Guide

Ally Managed Portfolios

For Automated investing, professionally managed

Learn More

Features

    • We recommend and manage a professionally designed portfolio based on your personal goals, time horizon and risk tolerance
    • Our technology will monitor and automatically rebalance your account to keep you on track
    • Get started with a minimum investment of $100

ANNUAL ADVISORY FEE

0.30%

FOR ALL BALANCES

Let us recommend a personalized portfolio.

1.    Tell us about your goals

2.    Get your customized portfolio

3.    Start investing with just $100

Create Your Plan

Let us recommend a personalized portfolio.

1.    Tell us about your goals

2.    Get your customized portfolio

3.    Start investing with just $100

Create Your Plan

Self-Directed Trading

For the hands-on investor

Open Account

Features

    • Among the industry’s lowest trading fees with no account opening minimum and no hidden fees
    • A wide variety of investment products built with the do-it-yourself investor in mind
    • In-depth research and market analysis tools to support all types of investment strategies

Investment Choices

• Stocks & ETFs

• Commission-free ETFs

• Options

• Bonds

• Mutual Funds

• Margin Account

View all choices and pricing

Stocks and ETFs

STANDARD PRICING

$4.95

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Options

STANDARD PRICING

$4.95

+65¢ PER CONTRACT

NO ACCOUNT MINIMUMS

SELECT PRICING

$3.95

+50¢ PER CONTRACT

30+ TRADES PER QUARTER OR DAILY BALANCE OF $100,000+

Trading Commissions

Learn About ETFs

Learn About Options Trading

Straight Talk Fees Guide

Ally Managed Portfolios

For automated investing, professionally managed

Learn More

Features

    • We recommend and manage a professionally designed portfolio based on your personal goals, time horizon and risk tolerance
    • Our technology will monitor and automatically rebalance your account to keep you on track
    • Get started with a minimum investment of $100

ANNUAL ADVISORY FEE

0.30%

FOR ALL BALANCES

Let us recommend a personalized portfolio.

1.    Tell us about your goals

2.    Get your customized portfolio

3.    Start investing with just $100

Create Your Plan

Questions? We're here to help — 24/7. 
Call us at 1-855-880-2559.

Why Invest With Ally?

Ally Invest offers a wide selection of resources to help investors of all experience levels make the most of their investments, including advanced charting tools and numerous calculators.

Intuitive Trading Experience

We offer web-based trading on a streaming HTML 5 platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios and make trades seamlessly across multiple devices. You can also access your account with mobile and tablet apps for iPhone and Android.

  • Intuitive Trading Experience

    We offer web-based trading on a streaming HTML 5 platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios and make trades seamlessly across multiple devices. You can also access your account with mobile and tablet apps for iPhone and Android.

Customer Service

We take pride in providing our clients with the best customer service possible. When you contact us, you'll have 24/7 access to brokers who can answer your investment questions.

  • Customer Service

    We take pride in providing our clients with the best customer service possible. When you contact us, you'll have 24/7 access to brokers who can answer your investment questions.

Build Your Knowledge

Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

  • Build Your Knowledge

    Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

Account Protection

Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market. Learn more about SIPC protection.

 

Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

 

Please note that protection does not cover forex trading.

Account Protection

  • Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market. Learn more about SIPC protection.

     

    Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

     

    Please note that protection does not cover forex trading.

Select Your Investment Approach

Self-Directed Trading

For investors who want to manage their own investments, a variety of competitively-priced products with no account opening minimum. Start trading for just $4.95 per trade.

Open Account

Explore Self-Directed Trading

Ally Invest Managed Portfolios

Diversified, automated portfolios with oversight by professional investment managers. Get started with just $100.

Get Started

Explore Managed Portfolio

Self-Directed Trading

For investors who want to manage their own investments, a variety of competitively-priced products with no account opening minimum. Start trading for just $4.95 per trade.

Open Account

Explore Self-Directed Trading

Ally Invest Managed Portfolios

Diversified, automated portfolios with oversight by professional investment managers. Get started with just $100.

Get Started

Explore Managed Portfolio

Ally Invest Securities' background can be found at FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

 

Review the Characteristics and Risks of Standardized Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

LEARN

RESOURCES

ABOUT

BUSINESS SOLUTIONS

TERMS & PRIVACY

A few things you should know

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company. Ally Bank, the company's direct banking subsidiary, offers an array of deposit and mortgage products and services. Ally Bank is a Member FDIC and Equal Housing Lender , NMLS ID 181005. Mortgage credit and collateral are subject to approval and additional terms and conditions apply. Programs, rates and terms and conditions are subject to change at any time without notice.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA and SIPC. View Security Disclosures

Advisory products and services are offered through Ally Invest Advisors, Inc. an SEC registered investment advisor. View all Advisory disclosures

Foreign exchange (Forex) products and services are offered to self-directed investors through Ally Invest Forex LLC. NFA Member (ID #0408077), who acts as an introducing broker to GAIN Capital Group, LLC ("GAIN Capital"), a registered FCM/RFED and NFA Member (ID #0339826). Forex accounts are held and maintained at GAIN Capital. Forex accounts are NOT PROTECTED by the SIPC. View all Forex disclosures

Forex, options and other leveraged products involve significant risk of loss and may not be suitable for all investors. Products that are traded on margin carry a risk that you may lose more than your initial deposit

Products offered by Ally Invest Advisors, Ally Invest Securities, and Ally Invest Forex are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.

App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc. Amazon Appstore is a trademark of Amazon.com, Inc., or its affiliates. Windows Store is a trademark of the Microsoft group of companies.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

MONEY® Magazine, Nov. 2018 ® 2018 Time Inc. MONEY® is a registered trademark of Time Inc. and is used under License. MONEY® and Time Inc. are not affiliated with, and do not endorse products or services of, Ally Bank.

©2009-2019 Ally Financial Inc.

Important Notice

You're leaving ally.com
Selecting Continue will take you to a website that Ally Bank does not own or control. We are not responsible for the products, services or information you may find or provide there. Also, you should read and understand how that site’s privacy policy, level of security and terms and conditions may impact you.
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About Our Commissions

Commissions and fees from published websites are current as of 1/28/2019. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. You should contact your broker to confirm their commission schedule.

Ally Invest Select Pricing

We offer select pricing of $3.95 per equity trade and 50¢ per options contract for investors who make 30+ trades in the prior calendar quarter or maintain an average daily balance of $100,000 or more in the prior calendar quarter. Select pricing begins on day 1 of the first quarter of eligibility. We charge an additional 35¢ per contract on certain option index products where the exchanges charge a fee.

Low-Priced Securities Pricing

We require a minimum opening purchase order of $100 per order in OTCBB and Pink Sheet stocks, and add 1¢ per share on the entire order for stocks priced less than $2. Maximum commission per order generally doesn't exceed 5% of the trade value, with minimum commission of $4.95. We don’t accept opening trades for stocks below 1¢ per share.

 

Note for GTC orders: If we receive partial executions on different trading days you'll be charged separate commissions.

Commissions for Mutual Funds

LOAD

Purchases: $0 (subject to change from mutual fund)  Sale: (subject to change from mutual fund)

NO LOAD

Purchases: $9.95 Sales: $9.95

  • LOAD

    Purchases: $0 (subject to change from mutual fund)  Sale: (subject to change from mutual fund)

  • NO LOAD

    Purchases: $9.95

    Sales: $9.95

Commissions for Bonds and CDs

BONDS

$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction. 

TREASURIES

$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction. 

CERTIFICATES OF DEPOSITS

$24.95 per transaction

  • BONDS

    $1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction

  • TREASURIES

    $1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction

  • CERTIFICATES OF DEPOSITS

    $24.95 per transaction

Ally Invest may act as principal on any fixed-income transaction. When acting as principal, we will add a markup to any purchase, and subtract a markdown from every sale. This markup or markdown will be included in the price quoted to you and you will not be charged any commission or transaction fee for a principal trade.

Options Trading

Options involve risk and are not suitable for all investors. Options investors may lose the entire amount of their investment in a relatively short period of time.

Prior to buying or selling options, investors must read the Characteristics and Risks of Standardized Options brochure (17.8 MB PDF), also known as the options disclosure document. It explains in more detail the characteristics and risks of exchange traded options.

November 2012 Supplement (PDF)

October 2018 Supplement (PDF)

You can also request a printed version by calling us at 1-855-880-2559.

Options Trading

Options involve risk and are not suitable for all investors. Options investors may lose the entire amount of their investment in a relatively short period of time.

Prior to buying or selling options, investors must read the Characteristics and Risks of Standardized Options brochure (17.8 MB PDF), also known as the options disclosure document. It explains in more detail the characteristics and risks of exchange traded options.

November 2012 Supplement (PDF)

October 2018 Supplement (PDF)

You can also request a printed version by calling us at 1-855-880-2559.

Equity Trades

Standard Pricing

$4.95

Schwab

$4.95

TD Ameritrade

$6.95

E*Trade

$6.95

Wells Trade

$5.95

  • $4.95

  • Schwab

    $4.95

  • TD Ameritrade

    $6.95

  • E*Trade

    $6.95

  • Wells Trade

    $5.95

Ally Invest requires a minimum opening purchase order of $100.00 per order in OTCBB and Pink Sheet stocks and adds 1 cent per share on the entire order for stocks prices less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum of $4.95. Ally Invest does not accept opening trades for stocks below 1 cent per share. Commissions and fees from published web sites as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commissions schedule.

Ally Invest requires a minimum opening purchase order of $100.00 per order in OTCBB and Pink Sheet stocks and adds 1 cent per share on the entire order for stocks prices less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum of $4.95. Ally Invest does not accept opening trades for stocks below 1 cent per share. Commissions and fees from published web sites as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commissions schedule.

Volume/Balance Pricing

$3.95

$100,000+ or 30+ Trades/QTR

Schwab

n/a

TD Ameritrade

n/a

E*Trade

$4.95

30+ Trades/QTR

Wells Trade

n/a

  • $3.95

    $100,000+ or 30+ Trades/QTR

  • Schwab

    n/a

  • TD Ameritrade

    n/a

  • E*Trade

    $4.95

    30+ Trades/QTR

  • Wells Trade

    n/a

 Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Straight Talk Fees Guide

With any investing approach, high expenses can have a big impact on your returns. That's why we have affordable, competitive fees and low commissions that won't get in the way of your financial goals.

Regulatory Fees

  • SEC

    .0218 per $1,000 principal (sells only)

  • ORF (Options Regulatory Fee)

    0.0379 per contract (buys and sells)

  • TAF (Trading Activity Fee)

    .000119 per share (equity sells)

  • TAF (Trading Activity Fee)

    .002 per contract (option sells only)

Financial Industry Regulatory Authority (FINRA) transaction fee (TAF) This fee is charged on all stock and ETF sales at a rate of $.000119 per share with a minimum charge of $0.01 and a maximum charge of $5.95. This fee is rounded up to the nearest penny. Bonds are also subject to a TAF fee and can be charged up to $0.75 per bond traded, regardless of the bond's par value.

Credit Interest

Cash balances do not currently earn interest. You may request that your account be enrolled in an interest-bearing Federal Deposit Insurance Corporation (FDIC) insured deposit sweep program. See current yield and additional information

Individual Retirement

  • IRA Annual Fee

    None

  • IRA Transfer Fee

    $50.00

  • IRA Closure Fee

    IRA closure fee is charged for full IRA distributions and full ongoing account transfers.

    $25.00

Service Fees

  • ACAT Transfer Out

    $50.00

  • Partial ACAT Transfer Out

    $50.00

  • Outgoing Domestic Wire Transfer

    $30.00

  • Overnight Delivery

    $50.00

  • Check Withdrawal

    $5.00

  • Check Stop Payment

    $30.00

  • Returned Checks

    $30.00 Plus interest for any trades from the earlier of the settlement date or date of deposit

  • Returned ACH

    $30.00

  • Returned Wires

    Applies to attempted third-party wires

    $30.00

  • Pre Pay Settlement Fee

    $20.00

  • Stock Certificate Deposit DTC Rejection Fees

    $175.00

  • Stock Certificate Deposit Processing Fee

    Commission on stock certificate deposited into Ally Invest will be equal to 5% of the principal amount of the trade. Stock Certificates cannot be used to fund a new account.

    $300.00 per certificate

  • Non-transferable security charge per position.

    $20.00 per month

  • Vault Fee

    Restricted certificates held for missing paperwork, certificates for securities that are not DTC eligible, etc.

    $60.00 per year charged monthly

  • Outgoing DTC

    Electronic delivery of individual certificates via Depository Trust Company

    $25.00 per position

  • DWAC Transfer Fee Per Position

    $50.00 + Any transfer agent fees up to $150.00

  • DRS Transfer Fee Per Position

    $115.00 per position

  • Paper Statements

    $4.00 per account statement

  • Phone Assisted Orders

    $20.00 + regular commission

  • Limited Trading Authorization (LTA) paper statement fee

    Required for all accounts that have LTA

    $4.00 per account statement

  • Paper Confirmations

    $2.00

  • 1099 Request for Exempt Accounts

    $50.00

  • Tax document requests by fax and regular mail

    $50.00

  • Option Exercise

    $9.95

  • Option Assignment

    $4.95

  • Option Position Management

    $100.00 + regular commission

  • Option Expiration Sellouts

    $40.00 + regular commission

  • Margin Sellouts

    $40.00 + regular commission

  • Restricted Accounts, and Broker-Assisted Trades

    $20.00 + regular commission

  • Short Stock

    Loan charges on hard to borrow stock.

    Daily charge at cost

  • Worthless Securities Processing

    $30.00 Other fees may apply

  • Reg T Extension

    $10.00 + interest to settlement date

  • Foreign Stock Transaction Fee (not ADRs)

    $50.00 + regular commission

  • Foreign Stock Incoming Transfer Fee

    $50.00 per position

  • ADR and other foreign stock semi-annual charges

    At cost

  • Voluntary Reorganization

    $50.00

  • Entity Account Opening Fee

    None

  • Entity Account Annual Fee

    None

  • Index Products

    Ally Invest charges this additional per contract cost on certain index products where the exchange charges fees. See a full list of index options that incur additional fees.

    $0.35 per contract

  • Penny Stocks

    For stocks priced less than $2.00, there’s an additional penny per share charge and the maximum commission per order generally doesn't exceed 5% of the trade value. With Standard Pricing, there’s a minimum commission of $4.95, or $3.95 with Ally Invest Select Pricing. See more details

    $0.01 per share

  • OTCBB and Pink Sheet Stocks

    Minimum investment of $100 per trade

  • Unit Investment Trust

    Purchase: $0 (Subject to charges from the UIT), Sale: $9.95

Other Transfer Agent and Trade Settlement charges for certain securities may be passed through to you by our clearing firm.

Check Writing

  • Apex Select™ Annual Checking* 

    $20.00 annual fee

  • Apex Select™ Annual Debit Card

    $35.00 annual fee

  • Check Re-Order

    $15.00 (50 checks)

  • Returned Checks

    $35.00

  • Stop Payments

    $35.00

  • Check Copies or Other Research

    $15.00

  • ATM Withdrawals

    $1.00

  • Sales Draft Copy

    $15.00

  • Collection Processing

    $25.00

  • Domestic Overnight Shipping

    $45.00

  • International Overnight Shipping

    $100.00

Refer to the check writing application and terms and conditions for further details.

*Apex Select Annual Checking initial order will include 50 checks

Important Notice

You're leaving ally.com
Selecting Continue will take you to a website that Ally Bank does not own or control. We are not responsible for the products, services or information you may find or provide there. Also, you should read and understand how that site’s privacy policy, level of security and terms and conditions may impact you.
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