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Choose How You Want to Invest With Us

Whether you're new to investing, an experienced trader or somewhere in between, Ally Invest offers a wide range of self-directed and managed investment products at some of the industry's lowest commissions.
About Our Commissions

Self-Directed Trading

For the hands-on investor


  • Among the industry’s lowest trading fees with no account opening minimum and no hidden fees
  • A wide variety of investment products built with the do-it-yourself investor in mind
  • In-depth research and market analysis tools to support all types of investment strategies

Investment Choices

  • Stocks & ETFs
  • Commission-free ETFs
  • Options
  • Bonds
  • Mutual Funds
  • Margin Account
View all choices and pricing

Standard Pricing

Stock and ETF Trades


Option Trades

¢ Per Contract + $ base

Volume/Balance Pricing

$100,000+ average daily balance and/or
more than 30 trades per quarter

Stock and ETF Trades


Option Trades

¢ Per Contract + $ base

Ally Invest Managed Portfolios

Automated investing, professionally managed


  • We recommend and manage a professionally designed portfolio based on your personal goals, time horizon and risk tolerance
  • Our technology will monitor and automatically rebalance your account to keep you on track
  • Low-cost, diversified exchange-traded funds (ETFs)
  • Get started with a minimum investment of $100

Annual Advisory Fee



Questions? We're here to help — 24/7.
Call us at 1-855-880-2559.

Why Invest With Ally?

Ally Invest offers a wide selection of resources to help investors of all experience levels make the most of their investments, including advanced charting tools and numerous calculators.

Intuitive Trading Experience

We offer web-based trading on a streaming HTML 5 platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios and make trades seamlessly across multiple devices. You can also access your account with mobile and tablet apps for iPhone and Android.

Rated 4 stars for customer service in 2015 and 2016 by Stockbrokers.com

Customer Service

We take pride in providing our clients with the best customer service possible. When you contact us, you'll have 24/7 access to brokers who can answer your investment questions.

Build Your Knowledge

Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

Get Started

Account Protection

Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does not protect against investment losses from the market. Learn more about SIPC protection.

Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

Please note that protection does not cover forex trading.

Select Your Investment Approach

Self-Directed Trading

For investors who want to manage their own investments, a variety of competitively-priced products with no account opening minimum. Start trading for just $4.95 per trade.

Ally Invest Managed Portfolios

Diversified, automated portfolios with oversight by professional investment managers. Get started with just $100.

Ally Invest Securities' background can be found at FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

Review the Characteristics and Risks of Standardized Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

About Our Commissions

Commissions and fees from published websites are current as of 1/28/2019. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. You should contact your broker to confirm their commission schedule.

Ally Invest Select Pricing

We offer select pricing of $3.95 per equity trade and 50¢ per options contract for investors who make 30+ trades in the prior calendar quarter or maintain an average daily balance of $100,000 or more in the prior calendar quarter. Select pricing begins on day 1 of the first quarter of eligibility. We charge an additional 35¢ per contract on certain option index products where the exchanges charge a fee.

Low-Priced Securities Pricing

We require a minimum opening purchase order of $100 per order in OTCBB and Pink Sheet stocks, and add 1¢ per share on the entire order for stocks priced less than $2. Maximum commission per order generally doesn't exceed 5% of the trade value, with minimum commission of $4.95. We don’t accept opening trades for stocks below 1¢ per share.

Note for GTC orders: If we receive partial executions on different trading days you'll be charged separate commissions.

Commissions for Mutual Funds


Purchases: $0 (subject to change from mutual fund)

Sale: (subject to change from mutual fund)

No Load

Purchases: $9.95

Sale: $9.95

Commissions for Bonds and CDs


$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction


$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction

Certificates of Deposit (CDs)

$24.95 per transaction

Ally Invest may act as principal on any fixed-income transaction. When acting as principal, we will add a markup to any purchase, and subtract a markdown from every sale. This markup or markdown will be included in the price quoted to you and you will not be charged any commission or transaction fee for a principal trade.

Straight Talk Fees Guide

With any investing approach, high expenses can have a big impact on your returns. That's why we have affordable, competitive fees and low commissions that won't get in the way of your financial goals.

.0218 per $1,000 principal (sells only)
ORF (Options Regulatory Fee)
0.0379 per contract (buys and sells)
TAF (Trading Activity Fee)
.000119 per share (equity sells)
TAF (Trading Activity Fee)
.002 per contract (option sells only)

Financial Industry Regulatory Authority (FINRA) transaction fee (TAF) This fee is charged on all stock and ETF sales at a rate of $.000119 per share with a minimum charge of $0.01 and a maximum charge of $5.95. This fee is rounded up to the nearest penny. Bonds are also subject to a TAF fee and can be charged up to $0.75 per bond traded, regardless of the bond's par value.

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