Self-Directed Trading

Stock and ETF trades for ^$4.95 with no account minimums

Start Trading

Intelligent Investing for the Independent Type

We give you the tools. You take it from there.

Connect with us or the market anytime, anywhere you are.

Research investments, analyze your portfolio or place trades from any device. If you have questions you can call, chat or email our knowledgeable specialists. We’re here 24/7.

Commission-free ETFs from WisdomTree, iShares and more.

We partnered with market leaders to offer you simple, high-quality ETFs that complement your portfolio, so you can diversify your strategy with little impact to your bottom line.

Up to a $150 transfer fee credit.

If you’re already trading somewhere else, move your account to us and we’ll reimburse up to $150 in transfer fees if you make a one-time transfer of $2,500 or more. You’ll need to complete the Automated Customer Account Transfer (ACAT) form, and we must receive it within 15 days of opening the new account. Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of up to $150 to cover the outgoing transfer fee from the current brokerage firm. This credit will be deposited into the new account within 30 days of receiving proof of charge. Keep in mind, this credit can’t be applied to termination or maintenance fees.

Investment Choices

Keep costs low and create an approach you're comfortable with.

An investment strategy with competitive edge starts here. Whether you’re in it for the long term, short term or somewhere in between, we offer a broad range of products so you can diversify your portfolio as you see fit.

Stocks and ETFs Commission-free ETFs Options Bonds Mutual Funds Margin Account

Stocks

The most common type of security, stocks let you own a piece of a company. Investors usually buy stocks because of their potential for growth. We have thousands of stocks to choose from and multiple ways to invest.

ETFs

This is a more diversified investment that trades like stock but pools the money of many investors to purchase a group of assets such as stocks, bonds, foreign currency or commodities. Some of the most popular ETFs offer a type of index investment, where the manager tracks the performance of a specific index such as the Dow Jones or S&P 500. There are some types of ETFs, such as leveraged or inverse, which are short-term, higher-risk investments that should only be considered by experienced traders. Learn about ETFs

Standard Pricing

^$4.95

No account minimums

Ally Invest Select Pricing

^$3.95

30+ trades per quarter or daily balance of $100,000 or more.

Penny stock pricing information
For stocks priced less than $2.00, there’s an additional penny per share charge and the maximum commission per order generally doesn't exceed 5% of the trade value. With Standard Pricing, there’s a minimum commission of $4.95, or $3.95 with Ally Invest Select Pricing. Learn about low-priced securities

How we compare on stocks and ETFs

	Ally Invest	E*Trade	Schwab	TD Ameritrade	Wells Trade
Standard Pricing No account minimum.	$4.95	$6.95	$4.95	$6.95	$5.95
Ally Invest Select Pricing 30+ trades per quarter or daily balance of $100,000 or more.	$3.95	$4.95	n/a	n/a	n/a

Ally Invest

E*Trade

Schwab

TD Ameritrade

Wells Trade

Standard Pricing

No account
minimum.

$4.95

$6.95

$4.95

$6.95

$5.95

Ally Invest Select Pricing

30+ trades per
quarter or daily
balance of $100,000 or
more.

$3.95

$4.95

n/a

About Our Commissions

Commission-free ETFs

We carefully chose to offer a select list of commission-free ETFs from market leaders so you can trade confidently and access more portfolio-building opportunities that fit your goals. For regulatory or prospectus information, check out the iShares ETF Regulatory Documents or the WisdomTree Resource Library.

More about commission-free ETFs

Commission fee

^$0

Commission-free ETFs

Equity

Fund	Symbol	Expense Ratio	Category
WisdomTree U.S. Total Dividend Fund	DTD	0.28%	Domestic dividend
WisdomTree U.S. LargeCap Dividend Fund	DLN	0.28%	Domestic dividend
WisdomTree U.S. MidCap Dividend Fund	DON	0.38%	Domestic dividend
WisdomTree U.S. SmallCap Dividend Fund	DES	0.38%	Domestic dividend
WisdomTree U.S. High Dividend Fund	DHS	0.38%	Domestic dividend
WisdomTree U.S. Dividend ex-Financials Fund	DTN	0.38%	Domestic dividend
WisdomTree U.S. Quality Dividend Growth Fund	DGRW	0.28%	Domestic quality
WisdomTree U.S. SmallCap Quality Dividend Growth Fund	DGRS	0.38%	Domestic quality
WisdomTree U.S. Quality Shareholder Yield Fund	QSY	0.38%	Domestic quality
WisdomTree U.S. Total Earnings Fund	EXT	0.28%	Domestic earnings
WisdomTree U.S. Earnings 500 Fund	EPS	0.28%	Domestic earnings
WisdomTree U.S. MidCap Earnings Fund	EZM	0.38%	Domestic earnings
WisdomTree U.S. SmallCap Earnings Fund	EES	0.38%	Domestic earnings
WisdomTree U.S. Multifactor Fund	USMF	0.28%	Multifactor
WisdomTree International Equity Fund	DWM	0.48%	Developed World Ex US
WisdomTree International LargeCap Dividend Fund	DOL	0.48%	Developed World Ex US
WisdomTree International MidCap Dividend Fund	DIM	0.58%	Developed World Ex US
WisdomTree International SmallCap Dividend Fund	DLS	0.58%	Developed World Ex US
WisdomTree International High Dividend Fund	DTH	0.58%	Developed World Ex US
WisdomTree International Dividend ex-Financials Fund	DOO	0.58%	Developed World Ex US
WisdomTree International Quality Dividend Growth Fund	IQDG	0.38%	Developed World Ex US
WisdomTree Europe Quality Dividend Growth Fund	EUDG	0.58%	Developed World Ex US
WisdomTree Europe Domestic Economy Fund	EDOM	0.48%	Developed World Ex US
WisdomTree Europe SmallCap Dividend Fund	DFE	0.58%	Developed World Ex US
WisdomTree Japan SmallCap Dividend Fund	DFJ	0.58%	Developed World Ex US
WisdomTree Australia Dividend Fund	AUSE	0.58%	Developed World Ex US
WisdomTree Global High Dividend Fund	DEW	0.58%	Global / Global Ex-U.S
WisdomTree Global ex‐U.S. Quality Dividend Growth Fund	DNL	0.58%	Global / Global Ex-U.S
WisdomTree Global SmallCap Dividend Fund	GSD	0.43%	Global / Global Ex-U.S
WisdomTree Global ex-U.S. Real Estate Fund	DRW	0.58%	Global / Global Ex-U.S
WisdomTree Asia Pacific ex-Japan Fund	AXJL	0.48%	Global / Global Ex-U.S
WisdomTree Emerging Markets Dividend Fund	DVEM	0.32%	Emerging / Frontier Markets
WisdomTree Emerging Markets High Dividend Fund	DEM	0.63%	Emerging / Frontier Markets
WisdomTree Emerging Markets SmallCap Dividend Fund	DGS	0.63%	Emerging / Frontier Markets
WisdomTree Emerging Markets Quality Dividend Growth Fund	DGRE	0.32%	Emerging / Frontier Markets
WisdomTree Emerging Markets Consumer Growth Fund	EMCG	0.32%	Emerging / Frontier Markets
WisdomTree India Earnings Fund	EPI	0.84%	Emerging / Frontier Markets
WisdomTree Emerging Markets ex-State-Owned Enterprises Fund	XSOE	0.32%	Emerging / Frontier Markets
WisdomTree China ex-State-Owned Enterprises Fund	CXSE	0.32%	Emerging / Frontier Markets
WisdomTree ICBCCS S&P China 500 Fund	WCHN	0.55%	Emerging / Frontier Markets
WisdomTree Middle East Dividend Fund	GULF	0.88%	Emerging / Frontier Markets
WisdomTree International Multifactor Fund	DWMF	0.38%	Multifactor
WisdomTree Emerging Markets Multifactor Fund	EMMF	0.48%	Multifactor

Currency Hedged Equity

Fund	Symbol	Expense Ratio	Category
WisdomTree Europe Hedged Equity Fund	HEDJ	0.58%	Global
WisdomTree Europe Hedged SmallCap Equity Fund	EUSC	0.58%	Global
WisdomTree Germany Hedged Equity Fund	DXGE	0.48%	Global
WisdomTree International Hedged Quality Dividend Growth Fund	IHDG	0.58%	Global
WisdomTree Global Hedged SmallCap Dividend Fund	HGSD	0.43%	Global
WisdomTree Japan Hedged Equity Fund	DXJ	0.48%	Japan
WisdomTree Japan Hedged Quality Dividend Growth Fund	JHDG	0.43%	Japan
WisdomTree Japan Hedged SmallCap Equity Fund	DXJS	0.58%	Japan
WisdomTree Japan Hedged Financials Fund	DXJF	0.48%	Japan
WisdomTree Dynamic Currency Hedged International Equity Fund	DDWM	0.35%	Dynamic
WisdomTree Dynamic Currency Hedged International Quality Dividend Growth Fund	DHDG	0.48%	Dynamic
WisdomTree Dynamic Currency Hedged International SmallCap Equity Fund	DDLS	0.43%	Dynamic
WisdomTree Dynamic Currency Hedged Europe Equity Fund	DDEZ	0.43%	Dynamic
WisdomTree Dynamic Currency Hedged Japan Equity Fund	DDJP	0.43%	Dynamic

Fixed Income

Fund	Symbol	Expense Ratio	Category
WisdomTree Fundamental U.S. Short-Term High Yield Corporate Bond Fund	SFHY	0.38%	Fundamental
WisdomTree Fundamental U.S. High Yield Corporate Bond Fund	WFHY	0.38%	Fundamental
WisdomTree Fundamental U.S. Short-Term Corporate Bond Fund	SFIG	0.18%	Fundamental
WisdomTree Fundamental U.S. Corporate Bond Fund	WFIG	0.18%	Fundamental
WisdomTree Barclays Yield Enhanced U.S. Aggregate Bond Fund	AGGY	0.12%	Strategic core
WisdomTree Barclays Yield Enhanced U.S. Short-Term Aggregate Bond Fund	SHAG	0.12%	Strategic core
WisdomTree Emerging Markets Corporate Bond Fund	EMCB	0.60%	International
WisdomTree Emerging Markets Local Debt Fund	ELD	0.55%	International
WisdomTree Asia Local Debt Fund	ALD	0.55%	International
WisdomTree Barclays Interest Rate Hedged U.S. Aggregate Bond Fund	AGZD	0.23%	Interest rate strategies
WisdomTree Barclays Negative Duration U.S. Aggregate Bond Fund	AGND	0.28%	Interest rate strategies
WisdomTree Interest Rate Hedged High Yield Bond Fund	HYZD	0.43%	Interest rate strategies
WisdomTree Bloomberg Floating Rate Treasury Fund	USFR	0.15%	Interest rate strategies
WisdomTree Negative Duration High Yield Bond Fund	HYND	0.48%	Interest rate strategies

Currency Strategy

Fund	Symbol	Expense Ratio	Category
WisdomTree Bloomberg U.S. Dollar Bullish Fund	USDU	0.50%	Domestic
WisdomTree Emerging Currency Strategy Fund	CEW	0.55%	Emerging markets
WisdomTree Chinese Yuan Strategy Fund	CYB	0.45%	Emerging markets
WisdomTree Brazilian Real Strategy Fund	BZF	0.45%	Emerging markets
WisdomTree Dynamic Long/Short U.S. Equity Fund	DYLS	0.48%	Alternative
WisdomTree Dynamic Bearish U.S. Equity Fund	DYB	0.48%	Alternative
WisdomTree Managed Futures Strategy	WTMF	0.65%	Alternative
WisdomTree CBOE S&P 500 PutWrite Strategy Fund	PUTW	0.38%	Alternative
WisdomTree CBOE Russell 2000 PutWrite Strategy Fund	RPUT	0.43%	Alternative
WisdomTree Continuous Commodity Index Fund	GCC	0.75%	Alternative
WisdomTree Balanced Income Fund	WBAL	0.35%	Asset Allocation
WisdomTree 90/60 U.S. Balanced Fund	NTSX	0.20%	Asset Allocation

Fund	Symbol	Expense Ratio	Category
iShares Nasdaq Biotechnology ETF	IBB	0.47%	Sector
iShares U.S. Aerospace & Defense ETF	ITA	0.44%	Sector
iShares U.S. Technology ETF	IYW	0.44%	Sector
iShares U.S. Financials ETF	IYF	0.44%	Sector
iShares U.S. Healthcare ETF	IYH	0.44%	Sector
iShares U.S. Industrials ETF	IYJ	0.44%	Sector
iShares U.S. Energy ETF	IYE	0.44%	Sector
iShares Transportation Average ETF	IYT	0.44%	Sector
iShares U.S. Utilities ETF	IDU	0.44%	Sector
iShares Core U.S. REIT ETF	USRT	0.08%	Sector/REIT
iShares Global Consumer Staples ETF	KXI	0.48%	Sector
iShares Global Financials ETF	IXG	0.48%	Sector
iShares U.S. Pharmaceuticals ETF	IHE	0.44%	Sector
iShares Global Consumer Discretionary ETF	RXI	0.48%	Sector
iShares Bloomberg Roll Select Commodity Strategy ETF	CMDY	0.28%	Sector
iShares MBS ETF	MBB	0.09%	Fixed income
iShares U.S. Fallen Angels ETF	FALN	0.25%	Fixed income
iShares U.S. Preferred Stock ETF	PFF	0.47%	Equity
iShares National Muni Bond ETF	MUB	0.07%	Fixed income
iShares MSCI EAFE ESG Optimized	ESGD	0.20%	ESG
iShares MSCI EM ESG Optimized	ESGE	0.25%	ESG
iShares MSCI USA ESG Optimized	ESGU	0.15%	ESG
iShares MSCI USA Small-Cap ESG Optimized	ESML	0.17%	ESG
iShares MSCI USA ESG Select	SUSA	0.25%	ESG
iShares ESG 1-5 Year Corporate Bond	SUSB	0.12%	ESG
iShares ESG Corporate Bond	SUSC	0.18%	ESG
iShares Core S&P Total U.S. Stock Market ETF	ITOT	0.03%	Equity
iShares Core MSCI International Developed Markets ETF	IDEV	0.05%	Equity
iShares Core 1-5 Year USD Bond ETF	ISTB	0.06%	Fixed income
iShares Core 10+ Year USD Bond ETF	ILTB	0.06%	Fixed income
iShares Core 5-10 Year USD Bond ETF	IMTB	0.06%	Fixed income

Options

These are contracts that gives the owner the right to buy or sell an asset at a fixed price, called the strike price, for a specific period of time. The “asset” may be several kinds of underlying securities. Some of the most common ones are stocks, indexes, or ETFs. That period of time could be as short as a day or as long as a couple of years, depending on the option. The seller of the option contract receives the payment from the buyer and then takes on an obligation to take the opposite side of the trade if the owner chooses to buy or sell the asset. Keep in mind, we don’t charge a fee for closing options positions that are 5¢ or below. Take a closer look at options trading

About Our Commissions

Standard Pricing

^$4.95

+ 65¢ per contract
No account minimums.

Ally Invest Select Pricing

^$3.95

+ 50¢ per contract
30+ trades per quarter or daily balance of $100,000 or more.

How we compare

	Ally Invest	E*Trade	Schwab	TD Ameritrade	Wells Trade
10 Contracts Standard Pricing No account minimum.	$11.45	$14.45	$11.45	$14.45	$19.95
10 Contracts Ally Invest Select Pricing 30+ trades per quarter or daily balance of $100,000 or more.	$8.95	$9.95	n/a	n/a	n/a

Ally Invest

E*Trade

Schwab

TD Ameritrade

Wells Trade

10 Contracts Standard Pricing

No account minimum.

$11.45

$14.45

$11.45

$14.45

$19.95

10 Contracts Ally Invest Select Pricing

30+ trades per quarter or daily balance of $100,000 or more.

$8.95

$9.95

n/a

Learn About Options Trading

Bonds

Essentially a loan to a corporation or government, it’s a form of debt security where an investor lends money to an entity in return for interest. The bond acts as an IOU, so once it matures the bond issuer pays you back in full plus interest. Make sure to take a moment to learn about each bond’s unique characteristics before you purchase. Generally the higher the interest rate, the riskier the investment.

Standard Pricing and Ally Invest Select Pricing

^$1

per bond
(Minimum $10)

Mutual Funds

An easy way to diversify a portfolio, a mutual fund includes money from multiple investors to purchase a group of securities. Because the investments are diversified across a number of securities, they’re often considered lower risk than many other investments. With us, you can choose from more than 12,000 funds, some of which may charge a fee.

About Our Commissions

Buy and sell no-load mutual funds

^$9.95

per trade
Learn About Mutual Funds

Margin Account

A margin account allows you to borrow funds which can be used for increased purchasing power or to withdraw funds from your account. We lend you the money you need using the securities in your account as collateral, and like any loan, you pay us interest on the amount you borrow. Take a closer look at margin accounts

Margin Account Details

Margin Balance	Ally Invest	E*Trade	TD Ameritrade	Wells Trade
$1,000,000+	5.50%	7.50%	8.00%	8.25%
$500,000 - $999,999	6.25%	8.50%	8.75%	8.75%
$250,000 - $499,999	6.75%	9.00%	8.75%	9.25%
$100,000 - $249,999	7.75%	9.50%	9.00%	9.75%
$50,000 - $99,999	9.00%	10.00%	9.25%	10.25%
$25,000 - $49,999	9.75%	10.50%	10.25%	10.75%
$10,000 - $24,999	10.00%	10.75%	10.50%	11.25%
$.01 - $9,999	10.00%	11.00%	10.75%	11.25%

An account with (tax) benefits.

Take steps to secure your financial future and open your invest account as an IRA. Learn about Ally Invest IRAs

Before you decide, know every aspect of investing with us.

View Details and Disclosures | Straight Talk Fees Guide

A Powerful Platform for Traders

Everything you need. All in one place.

Our award-winning experience is customized for online traders and designed to help you make more informed investing decisions. You have everything you need to explore opportunities, gain insight, take action or build your portfolio whenever the mood strikes.

Streaming charts

View eight chart types (including candlestick, bar, mountain, and line) with 117 chart studies and 36 drawing tools that analyze the performance of stocks, ETFs and indices. Customize settings and utilize interactive charts for prices and studies.

Research and market data

Get market stats, news and detailed metrics on companies you’re interested in. You can also find company quotes, charts, high/low prices, dividend dates, news, peer performance comparisons and more.

Nerdwallet 5 stars for Stock Trading Costs 2017

Stockbrokers.com 4 stars Best in class "offering of investments" 2016 and Best in Class "Commissions & Fees" 2016

About Our Awards

Let us do the work for you.

A professionally managed portfolio keeps you on track so you can focus on other goals.

Explore Managed Portfolios

FAQs

We have answers

Is there an account minimum? What kinds of securities can I trade?

When you open and fund an Ally Invest account, you can trade online the following securities:

Stocks
ETFs
Options (equity and index)
ByRDs (Binary Return Derivatives)
Mutual Funds
Fixed Income (corporate, agency, treasuries, municipals, strips & zeros, CDs, and new issues)

Forex trading information is available through Ally Invest Forex.

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How do I transfer an account from another broker?

You can now request an account transfer online. Once requested, it takes generally 5 - 7 business days for us to process the request. As an incentive, if you fund your account via account transfer for $2500 or more, we’ll reimburse your account transfer fees up to $150.

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Do you offer dividend reinvestment (DRIP)?

Yes. All marginable U.S. equities and selected American Depository Receipts (ADRs) priced at $4 or more that trade either on an exchange or quotes on NASDAQ are eligible for DRIP. Dividends are reinvested on your behalf on the dividend payable date by our clearing firm. The reinvested position will reflect in whole and fractional shares. The reinvestment price will be the prevailing market price at the time the order is entered on the payable date.

We can set up your entire account so that any eligible security that you currently hold will be subject to DRIP. Any eligible securities that you purchase thereafter will be automatically enrolled in DRIP. A security will need to be enrolled for DRIP prior to the ex-dividend date in order for the dividend to be reinvested.

You can also always request individual positions in your account to be enrolled for DRIP at no charge.

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How are my accounts protected?

Ally Invest Securities, LLC, is a member of the Securities Investor Protection Corporation (SIPC), which provides protection for accounts up to $500,000 (including $250,000 for claims of cash) per client as defined by SIPC rules. Visit http://www.sipc.org/for-investors/what-sipc-protects for more information or call 1-202-371-8300.

Our clearing firm, Apex Clearing, has also purchased an additional insurance policy through a group of London Underwriters (with Lloyd's of London Syndicates as the Lead Underwriter) to supplement SIPC protection. This additional insurance policy becomes available to customers in the event that SIPC limits are exhausted and provides protection for securities and cash up to an aggregate of $150 million. This insurance is provided to pay amounts in addition to those returned in a SIPC liquidation proceeding. This additional insurance policy is limited to a combined return to any customer from a Trustee, SIPC and London Underwriters of $37.5 million, including cash of up to $900,000. Like SIPC protection, this additional insurance does not protect against a loss in the market value of securities.

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Still have questions? Visit our Help Center.

You can find background on Ally Invest Securities at FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

Review the Characteristics and Risks of Standardized Options brochure (17.8 MB PDF) before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

Product screenshots are provided for informational purposes only and should not be considered as advice to buy or sell any particular security.

Self-Directed Trading

Intelligent Investing for the Independent Type

We give you the tools. You take it from there.

Connect with us or the market anytime, anywhere you are.

Commission-free ETFs from WisdomTree, iShares and more.

Up to a $150 transfer fee credit.

Investment Choices

Keep costs low and create an approach you're comfortable with.

Stocks

ETFs

How we compare on stocks and ETFs

An account with (tax) benefits.

A Powerful Platform for Traders

Everything you need. All in one place.

Streaming charts

Let us do the work for you.

FAQs

We have answers

About Our Awards

Barron's

Stockbrokers.com

Straight Talk Fees Guide

About Our Commissions

Ally Invest Select Pricing

Low-Priced Securities Pricing

Commissions for Mutual Funds

Commissions for Bonds and CDs

Margin Account Details

Margin Requirements

Options Trading

About Transfer Fee Reimbursement

About commission-free ETFs

30-day holding period for commission-free ETFs

What it means