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Self-Directed Trading

STOCK AND ETF TRADES

4.95
with no account opening minimum

More Details

Features

  • Trade stocks, options, ETFs, mutual funds and bonds
  • Stay on top of the market with live news and streaming quotes
  • Utilize customizable charts and tools to help you analyze trades and track performance
  • Use a variety of interactive calculators designed to help you make the most of your trades
  • Access your account any time from multiple devices

Options Trader?

Integrated option tools in one experience – where you can build your strategy and trade from the workbench.


Low Fees. No Surprises.

No matter your investing approach, high expenses can put a serious dent in your returns over time. Our competitive fees and low commissions may help you accomplish your financial goals faster. Learn about the risks of investing.

Option Trades

¢

Learn About the Risks of Option Trading

Bonds

$

Questions? We're here to help — 24/7.
Call us at 1-855-880-2559.


We Provide the Tools. You Make the Decisions.

Our goal is to provide do-it-yourself investors with the tools and market research to help you make the most informed investment decisions possible.

Low trading fees, no minimum account balance and award-winning customer service make our self-directed trading services the perfect fit for investors of all experience levels.

See Our Fees

Low trading fees, no minimum account balance and award-winning customer service make our self-directed trading services the perfect fit for investors of all experience levels.

See Our Fees

Investment Products

Ally Invest offers a wide range of self-directed investment products.

Learn About the Risks of Investing

  • Trade for just $
  • $3.95 equity trades for high-volume/high-balance traders
  • Trade on the go with our mobile app

About stocks:

Stocks are the most common type of security and represent ownership in an organization. When you purchase a stock share, you're anticipating the value of that stock will increase. There are thousands of stocks to choose from and multiple ways to invest in stocks.

  • Trade for just $ plus 65 cents per contract
  • 50 cent options contracts for high-volume/high-balance traders Learn More
  • Innovative trading tools including pricing, probability and profit/loss calculators
  • Find bid, ask and midpoint quotes as well as implied volatility and delta

About options:

An option is a contract that gives you the right to buy or sell an underlying asset at a future date. When you purchase an option, you’re reserving the right to buy or sell the asset at a stated price. Options carry an expiration date that states the latest date an asset can be bought or sold for the previously agreed-upon price.

Learn About the Risks of Options Trading

  • Trade for just $
  • $3.95 equity trades for high-volume/high-balance traders
  • Trade from your customized dashboard with the QuickTrade function
  • Use our ETF screener to filter by asset, class, P/E ratio and more

About ETFs:

An exchange-traded fund (ETF) is a more diversified investment that trades like a stock but pools the money of many investors to purchase a group of assets such as stocks, bonds, foreign currency or commodities. Some of the most popular ETFs offer a type of index investment, where the manager seeks to track the performance of a specific index such as the Dow Jones or S&P 500. There are a few types of high risk ETFs such as leveraged and inverse which are short-term, higher-risk investments that should only be implemented by experienced traders.

Learn About the Risks of ETFs

  • Search across multiple bond types so you can find the investments to fit your strategy
  • Choose from a range of maturity dates
  • Consolidate your fixed income investments in one place

About bonds:

A bond is a form of debt security in which an investor lends money to an entity in return for interest. The bond acts as an IOU — once it matures, the bond issuer pays you back the money, plus interest.

Each bond has unique characteristics that investors need to understand prior to purchase. Generally, the higher the interest rate, the riskier the investment.

  • Buy and sell no-load mutual funds for just $9.95 per trade
  • Choose from more than 12,000 load and no-load funds.

About mutual funds:

A mutual fund pools the money of multiple investors to purchase a group of securities. Because the investments are diversified across a number of securities, mutual funds are often considered lower risk than many other investments

Learn More About the Risks of Mutual Funds

  • Pay based on buy/sell spread, no commissions
  • Utilize market research and analysis and a robust collection of educational material
  • Enjoy access to a full suite of trading tools, including a practice account where you can hone your approaches

About forex:

In foreign exchange trade, you buy one currency while simultaneously selling another — that is, you're exchanging the sold currency for the one you're buying. The foreign exchange market is an over-the-counter market, which means trading doesn’t take place on one of the formal exchanges. Keep in mind that forex trading involves significant risk and is not suitable for all investors.

Learn More About the Risks of Forex Trading

  • Maximize your investments with highly-competitive commissions rates
  • Invest in metals, agriculturals, indices, bonds and more
  • Enjoy smart-order routing and an award-winning trade experience

About futures:

Futures contracts are agreements to buy or sell a commodity or asset at a set price on a future date. The price is determined by supply and demand in the marketplace at the time of the contract, with the investor anticipating a favorable change in price as of the delivery date. Keep in mind that futures trading involves significant risk and is not suitable for all investors.

Learn More About the Risks of Futures Trading

Research and Tools


Awards and Recognition

Stockbrokers.com Best in Class Commissions and fees 2016
Rated four out of five stars by Barron's Best Online Brokers from 2007 to 2016
Named Best in Class by stockbrokers.com in 2016 for Offering of Investments

FAQs

We have answers

Still have questions? Visit our Help Center.

Ally Invest Securities' background can be found at FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

Review the Characteristics and Risks of Standardized Options brochure (PDF) before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

Product screenshots are provided for information purposes only and should not be considered as advice to buy or sell any particular security.