Intelligent Investing for the Independent Type
We give you the tools. You take it from there.
Connect with us or the market anytime, anywhere you are.
Research investments, analyze your portfolio or place trades from any device. If you have questions you can call, chat or email our knowledgeable specialists. We’re here 24/7.
Commission-free ETFs from WisdomTree, iShares and more.
We partnered with market leaders to offer you simple, high-quality ETFs that complement your portfolio, so you can diversify your strategy with little impact to your bottom line.
Up to a $150 transfer fee credit.
If you’re already trading somewhere else, move your account to us and we’ll reimburse up to $150 in transfer fees if you make a one-time transfer of $2,500 or more. You’ll need to complete the Automated Customer Account Transfer (ACAT) form, and we must receive it within 15 days of opening the new account. Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of up to $150 to cover the outgoing transfer fee from the current brokerage firm. This credit will be deposited into the new account within 30 days of receiving proof of charge. Keep in mind, this credit can’t be applied to termination or maintenance fees.
Investment Choices
Keep costs low and create an approach you're comfortable with.
An investment strategy with competitive edge starts here. Whether you’re in it for the long term, short term or somewhere in between, we offer a broad range of products so you can diversify your portfolio as you see fit.
Stocks
The most common type of security, stocks let you own a piece of a company. Investors usually buy stocks because of their potential for growth. We have thousands of stocks to choose from and multiple ways to invest.
ETFs
This is a more diversified investment that trades like stock but pools the money of many investors to purchase a group of assets such as stocks, bonds, foreign currency or commodities. Some of the most popular ETFs offer a type of index investment, where the manager tracks the performance of a specific index such as the Dow Jones or S&P 500. There are some types of ETFs, such as leveraged or inverse, which are short-term, higher-risk investments that should only be considered by experienced traders. Learn about ETFs
Standard Pricing
$4.95
No account minimums
Ally Invest Select Pricing
$3.95
30+ trades per quarter or daily balance of $100,000 or more.
Penny stock pricing information
For stocks priced less than $2.00, there’s an additional penny per share charge and the maximum commission per order can’t be greater than 5% of the trade value. With Standard Pricing, there’s a minimum commission of $4.95, or $3.95 with Ally Invest Select Pricing. Learn about low-priced securities
How we compare on stocks and ETFs
| Ally Invest | E*Trade | Schwab | TD Ameritrade | Wells Trade | |
|---|---|---|---|---|---|
|
Standard Pricing No account |
$4.95 | $6.95 | $4.95 | $6.95 | $5.95 |
|
Ally Invest Select Pricing 30+ trades per |
$3.95 | $4.95 | n/a | n/a | n/a |
Commission-free ETFs
We carefully chose to offer a select list of commission-free ETFs from market leaders so you can trade confidently and access more portfolio-building opportunities that fit your goals. For regulatory or prospectus information, check out the iShares ETF Regulatory Documents or the WisdomTree Resource Library.
Commission fee
$0
Equity
| Fund | Symbol | Expense Ratio | Category |
|---|---|---|---|
| WisdomTree U.S. Total Dividend Fund | DTD | 0.28% | Domestic dividend |
| WisdomTree U.S. LargeCap Dividend Fund | DLN | 0.28% | Domestic dividend |
| WisdomTree U.S. MidCap Dividend Fund | DON | 0.38% | Domestic dividend |
| WisdomTree U.S. SmallCap Dividend Fund | DES | 0.38% | Domestic dividend |
| WisdomTree U.S. High Dividend Fund | DHS | 0.38% | Domestic dividend |
| WisdomTree U.S. Dividend ex-Financials Fund | DTN | 0.38% | Domestic dividend |
| WisdomTree U.S. Quality Dividend Growth Fund | DGRW | 0.28% | Domestic quality |
| WisdomTree U.S. SmallCap Quality Dividend Growth Fund | DGRS | 0.38% | Domestic quality |
| WisdomTree U.S. Quality Shareholder Yield Fund | QSY | 0.38% | Domestic quality |
| WisdomTree U.S. Total Earnings Fund | EXT | 0.28% | Domestic earnings |
| WisdomTree U.S. Earnings 500 Fund | EPS | 0.28% | Domestic earnings |
| WisdomTree U.S. MidCap Earnings Fund | EZM | 0.38% | Domestic earnings |
| WisdomTree U.S. SmallCap Earnings Fund | EES | 0.38% | Domestic earnings |
| WisdomTree U.S. Multifactor Fund | USMF | 0.28% | Multifactor |
| WisdomTree International Equity Fund | DWM | 0.48% | Developed World Ex US |
| WisdomTree International LargeCap Dividend Fund | DOL | 0.48% | Developed World Ex US |
| WisdomTree International MidCap Dividend Fund | DIM | 0.58% | Developed World Ex US |
| WisdomTree International SmallCap Dividend Fund | DLS | 0.58% | Developed World Ex US |
| WisdomTree International High Dividend Fund | DTH | 0.58% | Developed World Ex US |
| WisdomTree International Dividend ex-Financials Fund | DOO | 0.58% | Developed World Ex US |
| WisdomTree International Quality Dividend Growth Fund | IQDG | 0.38% | Developed World Ex US |
| WisdomTree Europe Quality Dividend Growth Fund | EUDG | 0.58% | Developed World Ex US |
| WisdomTree Europe Domestic Economy Fund | EDOM | 0.48% | Developed World Ex US |
| WisdomTree Europe SmallCap Dividend Fund | DFE | 0.58% | Developed World Ex US |
| WisdomTree Japan SmallCap Dividend Fund | DFJ | 0.58% | Developed World Ex US |
| WisdomTree Australia Dividend Fund | AUSE | 0.58% | Developed World Ex US |
| WisdomTree Global High Dividend Fund | DEW | 0.58% | Global / Global Ex-U.S |
| WisdomTree Global ex‐U.S. Quality Dividend Growth Fund | DNL | 0.58% | Global / Global Ex-U.S |
| WisdomTree Global SmallCap Dividend Fund | GSD | 0.43% | Global / Global Ex-U.S |
| WisdomTree Global ex-U.S. Real Estate Fund | DRW | 0.58% | Global / Global Ex-U.S |
| WisdomTree Asia Pacific ex-Japan Fund | AXJL | 0.48% | Global / Global Ex-U.S |
| WisdomTree Emerging Markets Dividend Fund | DVEM | 0.32% | Emerging / Frontier Markets |
| WisdomTree Emerging Markets High Dividend Fund | DEM | 0.63% | Emerging / Frontier Markets |
| WisdomTree Emerging Markets SmallCap Dividend Fund | DGS | 0.63% | Emerging / Frontier Markets |
| WisdomTree Emerging Markets Quality Dividend Growth Fund | DGRE | 0.32% | Emerging / Frontier Markets |
| WisdomTree Emerging Markets Consumer Growth Fund | EMCG | 0.32% | Emerging / Frontier Markets |
| WisdomTree India Earnings Fund | EPI | 0.84% | Emerging / Frontier Markets |
| WisdomTree Emerging Markets ex-State-Owned Enterprises Fund | XSOE | 0.32% | Emerging / Frontier Markets |
| WisdomTree China ex-State-Owned Enterprises Fund | CXSE | 0.32% | Emerging / Frontier Markets |
| WisdomTree ICBCCS S&P China 500 Fund | WCHN | 0.55% | Emerging / Frontier Markets |
| WisdomTree Middle East Dividend Fund | GULF | 0.88% | Emerging / Frontier Markets |
| WisdomTree International Multifactor Fund | DWMF | 0.38% | Multifactor |
| WisdomTree Emerging Markets Multifactor Fund | EMMF | 0.48% | Multifactor |
Currency Hedged Equity
| Fund | Symbol | Expense Ratio | Category |
|---|---|---|---|
| WisdomTree Europe Hedged Equity Fund | HEDJ | 0.58% | Global |
| WisdomTree Europe Hedged SmallCap Equity Fund | EUSC | 0.58% | Global |
| WisdomTree Germany Hedged Equity Fund | DXGE | 0.48% | Global |
| WisdomTree International Hedged Quality Dividend Growth Fund | IHDG | 0.58% | Global |
| WisdomTree Global Hedged SmallCap Dividend Fund | HGSD | 0.43% | Global |
| WisdomTree Japan Hedged Equity Fund | DXJ | 0.48% | Japan |
| WisdomTree Japan Hedged Quality Dividend Growth Fund | JHDG | 0.43% | Japan |
| WisdomTree Japan Hedged SmallCap Equity Fund | DXJS | 0.58% | Japan |
| WisdomTree Japan Hedged Financials Fund | DXJF | 0.48% | Japan |
| WisdomTree Dynamic Currency Hedged International Equity Fund | DDWM | 0.35% | Dynamic |
| WisdomTree Dynamic Currency Hedged International Quality Dividend Growth Fund | DHDG | 0.48% | Dynamic |
| WisdomTree Dynamic Currency Hedged International SmallCap Equity Fund | DDLS | 0.43% | Dynamic |
| WisdomTree Dynamic Currency Hedged Europe Equity Fund | DDEZ | 0.43% | Dynamic |
| WisdomTree Dynamic Currency Hedged Japan Equity Fund | DDJP | 0.43% | Dynamic |
Fixed Income
| Fund | Symbol | Expense Ratio | Category |
|---|---|---|---|
| WisdomTree Fundamental U.S. Short-Term High Yield Corporate Bond Fund | SFHY | 0.38% | Fundamental |
| WisdomTree Fundamental U.S. High Yield Corporate Bond Fund | WFHY | 0.38% | Fundamental |
| WisdomTree Fundamental U.S. Short-Term Corporate Bond Fund | SFIG | 0.18% | Fundamental |
| WisdomTree Fundamental U.S. Corporate Bond Fund | WFIG | 0.18% | Fundamental |
| WisdomTree Barclays Yield Enhanced U.S. Aggregate Bond Fund | AGGY | 0.12% | Strategic core |
| WisdomTree Barclays Yield Enhanced U.S. Short-Term Aggregate Bond Fund | SHAG | 0.12% | Strategic core |
| WisdomTree Emerging Markets Corporate Bond Fund | EMCB | 0.60% | International |
| WisdomTree Emerging Markets Local Debt Fund | ELD | 0.55% | International |
| WisdomTree Asia Local Debt Fund | ALD | 0.55% | International |
| WisdomTree Barclays Interest Rate Hedged U.S. Aggregate Bond Fund | AGZD | 0.23% | Interest rate strategies |
| WisdomTree Barclays Negative Duration U.S. Aggregate Bond Fund | AGND | 0.28% | Interest rate strategies |
| WisdomTree Interest Rate Hedged High Yield Bond Fund | HYZD | 0.43% | Interest rate strategies |
| WisdomTree Bloomberg Floating Rate Treasury Fund | USFR | 0.15% | Interest rate strategies |
| WisdomTree Negative Duration High Yield Bond Fund | HYND | 0.48% | Interest rate strategies |
Currency Strategy
| Fund | Symbol | Expense Ratio | Category |
|---|---|---|---|
| WisdomTree Bloomberg U.S. Dollar Bullish Fund | USDU | 0.50% | Domestic |
| WisdomTree Emerging Currency Strategy Fund | CEW | 0.55% | Emerging markets |
| WisdomTree Chinese Yuan Strategy Fund | CYB | 0.45% | Emerging markets |
| WisdomTree Brazilian Real Strategy Fund | BZF | 0.45% | Emerging markets |
| WisdomTree Dynamic Long/Short U.S. Equity Fund | DYLS | 0.48% | Alternative |
| WisdomTree Dynamic Bearish U.S. Equity Fund | DYB | 0.48% | Alternative |
| WisdomTree Managed Futures Strategy | WTMF | 0.65% | Alternative |
| WisdomTree CBOE S&P 500 PutWrite Strategy Fund | PUTW | 0.38% | Alternative |
| WisdomTree CBOE Russell 2000 PutWrite Strategy Fund | RPUT | 0.43% | Alternative |
| WisdomTree Continuous Commodity Index Fund | GCC | 0.75% | Alternative |
| WisdomTree Balanced Income Fund | WBAL | 0.35% | Asset Allocation |
| WisdomTree 90/60 U.S. Balanced Fund | NTSX | 0.20% | Asset Allocation |
More
| Fund | Symbol | Expense Ratio | Category |
|---|---|---|---|
| iShares Nasdaq Biotechnology ETF | IBB | 0.47% | Sector |
| iShares U.S. Aerospace & Defense ETF | ITA | 0.44% | Sector |
| iShares U.S. Technology ETF | IYW | 0.44% | Sector |
| iShares U.S. Financials ETF | IYF | 0.44% | Sector |
| iShares U.S. Healthcare ETF | IYH | 0.44% | Sector |
| iShares U.S. Industrials ETF | IYJ | 0.44% | Sector |
| iShares U.S. Energy ETF | IYE | 0.44% | Sector |
| iShares Transportation Average ETF | IYT | 0.44% | Sector |
| iShares U.S. Utilities ETF | IDU | 0.44% | Sector |
| iShares Core U.S. REIT ETF | USRT | 0.08% | Sector/REIT |
| iShares Global Consumer Staples ETF | KXI | 0.48% | Sector |
| iShares Global Financials ETF | IXG | 0.48% | Sector |
| iShares U.S. Pharmaceuticals ETF | IHE | 0.44% | Sector |
| iShares Global Consumer Discretionary ETF | RXI | 0.48% | Sector |
| iShares Bloomberg Roll Select Commodity Strategy ETF | CMDY | 0.28% | Sector |
| iShares MBS ETF | MBB | 0.09% | Fixed income |
| iShares U.S. Fallen Angels ETF | FALN | 0.25% | Fixed income |
| iShares U.S. Preferred Stock ETF | PFF | 0.47% | Equity |
| iShares National Muni Bond ETF | MUB | 0.07% | Fixed income |
| iShares MSCI EAFE ESG Optimized | ESGD | 0.20% | ESG |
| iShares MSCI EM ESG Optimized | ESGE | 0.25% | ESG |
| iShares MSCI USA ESG Optimized | ESGU | 0.15% | ESG |
| iShares MSCI USA Small-Cap ESG Optimized | ESML | 0.17% | ESG |
| iShares MSCI USA ESG Select | SUSA | 0.25% | ESG |
| iShares ESG 1-5 Year Corporate Bond | SUSB | 0.12% | ESG |
| iShares ESG Corporate Bond | SUSC | 0.18% | ESG |
| iShares Core S&P Total U.S. Stock Market ETF | ITOT | 0.03% | Equity |
| iShares Core MSCI International Developed Markets ETF | IDEV | 0.05% | Equity |
| iShares Core 1-5 Year USD Bond ETF | ISTB | 0.06% | Fixed income |
| iShares Core 10+ Year USD Bond ETF | ILTB | 0.06% | Fixed income |
| iShares Core 5-10 Year USD Bond ETF | IMTB | 0.06% | Fixed income |
Options
These are contracts that gives the owner the right to buy or sell an asset at a fixed price, called the strike price, for a specific period of time. The “asset” may be several kinds of underlying securities. Some of the most common ones are stocks, indexes, or ETFs. That period of time could be as short as a day or as long as a couple of years, depending on the option. The seller of the option contract receives the payment from the buyer and then takes on an obligation to take the opposite side of the trade if the owner chooses to buy or sell the asset. Keep in mind, we don’t charge a fee for closing options positions that are 5¢ or below. Take a closer look at options trading
Standard Pricing
$4.95
+ 65¢ per contract
No account minimums.
Ally Invest Select Pricing
$3.95
+ 50¢ per contract
30+ trades per quarter or daily balance of $100,000 or more.
How we compare
| Ally Invest | E*Trade | Schwab | TD Ameritrade | Wells Trade | |
|---|---|---|---|---|---|
|
10 Contracts Standard Pricing No account minimum. |
$11.45 | $14.45 | $11.45 | $14.45 | $19.95 |
|
10 Contracts Ally Invest Select Pricing 30+ trades per quarter or daily balance of $100,000 or more. |
$8.95 | $9.95 | n/a | n/a | n/a |
Bonds
Essentially a loan to a corporation or government, it’s a form of debt security where an investor lends money to an entity in return for interest. The bond acts as an IOU, so once it matures the bond issuer pays you back in full plus interest. Make sure to take a moment to learn about each bond’s unique characteristics before you purchase. Generally the higher the interest rate, the riskier the investment.
Standard Pricing and Ally Invest Select Pricing
$1
per bond
(Minimum $10)
Mutual Funds
An easy way to diversify a portfolio, a mutual fund includes money from multiple investors to purchase a group of securities. Because the investments are diversified across a number of securities, they’re often considered lower risk than many other investments. With us, you can choose from more than 12,000 funds, some of which may charge a fee.
Margin Account
A margin account allows you to borrow funds which can be used for increased purchasing power or to withdraw funds from your account. We lend you the money you need using the securities in your account as collateral, and like any loan, you pay us interest on the amount you borrow. Take a closer look at margin accounts
| Margin Balance | Ally Invest | E*Trade | TD Ameritrade | Wells Trade |
|---|---|---|---|---|
|
$1,000,000+ |
5.25% | 7.25% | 7.75% | 8.00% |
|
$500,000 - $999,999 |
6.00% | 8.25% | 8.50% | 8.50% |
|
$250,000 - $499,999 |
6.50% | 8.75% | 8.50% | 9.00% |
|
$100,000 - $249,999 |
7.50% | 9.25% | 8.75% | 9.50% |
|
$50,000 - $99,999 |
8.75% | 9.75% | 9.00% | 10.00% |
|
$25,000 - $49,999 |
9.50% | 10.25% | 10.00% | 10.50% |
|
$10,000 - $24,999 |
9.75% | 10.50% | 10.25% | 11.00% |
|
$.01 - $9,999 |
9.75% | 10.75% | 10.50% | 11.00% |
An account with (tax) benefits.
Take steps to secure your financial future and open your invest account as an IRA. Learn about Ally Invest IRAs
Before you decide, know every aspect of investing with us.
View Details and Disclosures | Straight Talk Fees GuideA Powerful Platform for Traders
Everything you need. All in one place.
Our award-winning experience is customized for online traders and designed to help you make more informed investing decisions. You have everything you need to explore opportunities, gain insight, take action or build your portfolio whenever the mood strikes.
Streaming charts
View six chart types with 90 chart studies and drawing tools to analyze the performance of stocks, ETFs and indices.
Watchlists
Create custom watchlists to stay on top of, and view market data on, groups of securities.
Profit/loss graph
Crunch the numbers with our profit/loss calculator to understand more of a trade’s potential before placing it.
Probability calculator
This tool uses implied volatility to help you determine the likelihood of hitting your targets.
Research and market data
Get market stats, news and detailed metrics on companies you’re interested in. You can also find company quotes, charts, high/low prices, dividend dates, news, peer performance comparisons and more.
Option chains
Our intuitive display makes it easy to see what’s available and place trades.
Let us do the work for you.
A professionally managed portfolio keeps you on track so you can focus on other goals.
Explore Managed PortfoliosFAQs
We have answers
You don't need to deposit any money to open an account, but you'll need at least $2,500 to start investing in an Ally Invest Managed Portfolio.
There is no minimum balance requirement for a self-directed account.
When you open and fund an Ally Invest account, you can trade online the following securities:
Stocks
ETFs
Options (equity and index)
ByRDs (Binary Return Derivatives)
Mutual Funds
Fixed Income (corporate, agency, treasuries, municipals, strips & zeros, CDs, and new issues)
Forex and futures trading information is available through Ally Invest Forex.
You can transfer an account into your Ally Invest account by submitting the Brokerage Account Transfer (ACAT) (PDF). You'll also need to submit a recent statement of the account that you want to transfer in. You can fax these documents to us at 1-866-699-0563. You can also mail them to us.
Account transfers normally complete in 5 to 7 business days. Also, it is necessary that the account at the other broker and the account at Ally Invest are of the same kind (for example, individual, joint, IRA).
Please note that after an account transfer has been processed, it can happen that some assets have remained in the account at the carrying firm. This is quite common, for example, with interests that were not yet in the account at the carrying firm when the transfer completed. For this purpose, our clearing firm performs automatic residual sweeps every 2 weeks to catch what might have not transferred the first time around.
We do not charge for incoming ACAT transfers. Incoming DRS and DWAC transfers are subject to a $30 transfer fee per position and up to a $150 transfer agent fee per position.
Yes. All marginable U.S. equities and selected American Depository Receipts (ADRs) priced at $4 or more that trade either on an exchange or quotes on NASDAQ are eligible for DRIP. Dividends are reinvested on your behalf on the dividend payable date by our clearing firm. The reinvested position will reflect in whole and fractional shares. The reinvestment price will be the prevailing market price at the time the order is entered on the payable date.
We can set up your entire account so that any eligible security that you currently hold will be subject to DRIP. Any eligible securities that you purchase thereafter will be automatically enrolled in DRIP. A security will need to be enrolled for DRIP prior to the ex-dividend date in order for the dividend to be reinvested.
You can also always request individual positions in your account to be enrolled for DRIP at no charge.
Ally Invest Securities, LLC, is a member of the Securities Investor Protection Corporation (SIPC), which provides protection for accounts up to $500,000 (including $250,000 for claims of cash) per client as defined by SIPC rules. Visit http://www.sipc.org/for-investors/what-sipc-protects for more information or call 1-202-371-8300.
Our clearing firm, Apex Clearing, has also purchased an additional insurance policy through a group of London Underwriters (with Lloyd's of London Syndicates as the Lead Underwriter) to supplement SIPC protection. This additional insurance policy becomes available to customers in the event that SIPC limits are exhausted and provides protection for securities and cash up to an aggregate of $150 million. This insurance is provided to pay amounts in addition to those returned in a SIPC liquidation proceeding. This additional insurance policy is limited to a combined return to any customer from a Trustee, SIPC and London Underwriters of $37.5 million, including cash of up to $900,000. Like SIPC protection, this additional insurance does not protect against a loss in the market value of securities.
Still have questions? Visit our Help Center.
You can find background on Ally Invest Securities at FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.
Review the Characteristics and Risks of Standardized Options brochure (17.8 MB PDF) before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.
Product screenshots are provided for informational purposes only and should not be considered as advice to buy or sell any particular security.
