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Robo Portfolios

Bye advisory fees.

Hello free automated investing.

Thanks to math, science, and Ally Invest's experts, we're offering investing free of advisory fees. Start investing with as little as $100.

A portfolio made for you, monitored by us.

We do the work, so you don’t have to.

No advisory fees.

For our cash-enhanced portfolio, there are no advisory fees, annual charges, or rebalancing fees, and 30% of your portfolio is set aside as an interest-earning cash buffer.

Start investing with $100.

Investing shouldn't cost an arm and a leg. That's why we only require a $100 minimum.

24/7 Support.

Call, chat, or email us. A real person is available day or night to help with whatever you need.

An interest-earning cash cushion to sit on.

  • 30% of your portfolio is set aside as cash to act as a buffer against market volatility

  • Absolutely no advisory fees, and the 30% cash buffer earns interest at a competitive rate

  • Available for all portfolio types

Keep in mind that for the cash-enhanced option, the cash set aside is a permanent part of your portfolio. It can’t be accessed like money in a traditional savings account, and it isn’t FDIC insured. The rate is variable and may change after the account is opened. Rate is accurate as of .

If you’re interested in a portfolio with less cash holdings, consider our market-focused option.  Learn more

Hands-off investing has never been smarter.

We know you're busy. Let our intelligent tools work for you.

Not your average robo-advisor

  • Diversified portfolios designed by a team of (human) specialists

  • Managed and monitored daily with our smart technology and  rebalanced  as needed

  • View performance and track your goals 24/7 with our suite of digital tools

  • Update your portfolio goals any time as your financial needs change

Four portfolio choices based on what matters most to you.

We’ll help you choose one that best aligns with your future goals.


Highly diversified across domestic, international, and fixed-income assets. You can choose the amount of risk you are comfortable with, from conservative to aggressive. If you’re more of a hands-off investor, consider this portfolio type.


This portfolio type offers higher dividend yields, while maintaining a more conservative risk profile. Consider this portfolio type if you’re most focused on yield and income.

Tax optimized

If you make after-tax contributions to an investment account, this type of IRA may help maximize your investments. If you’re looking to invest using a diverse mix of tax-advantaged, low-cost Exchange Traded Funds, consider this portfolio type.

Socially Responsible

Shaped by companies with ethical track records, you’ll only invest in businesses that actively practice sustainability, energy efficiency, or other environmentally friendly initiatives. Consider this portfolio type if eco-friendly practices are important to you.

An affordable investment approach starts here.

It only takes 10 minutes to open an account.

Step 1

Tell us about your goals.

Share a little about your investment goals and we’ll build you a diverse mix of exchange-traded funds (ETFs) that line up.

Step 2

Get your customized portfolio.

Go with our recommendation or customize until you’re comfortable with the balance of risk and return.

Step 3

Start investing with just $100.

Once you select your portfolio, we’ll take it from there. Just sit back and track your progress right from your smartphone.


We have answers.

Still have questions? Visit our  Help Center.

Ally Invest Securities' background can be found at  FINRA's BrokerCheck. Options involve risk and are not suitable for all investors.

Product screenshots are provided for informational purposes only and should not be considered as advice to buy or sell any particular security.

If you have questions regarding your taxes, please visit or consult a tax professional. Ally Invest does not provide any tax advice.