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Take a closer look at ETFs.

An inexpensive way to diversify and invest in your interests.

Exchange-traded funds, explained.

Let’s say you’re interested in a particular industry but don’t want to choose just one company to invest in, with an ETF, you don’t have to. ETFs are made up of a collection of securities like stocks, commodities, bonds, and other investment types. This allows you to invest in a particular sector, industry, or region instead of having to buy individual stocks.

  • Trade easily.

    You can typically buy and sell ETFs like you would stocks.

  • More diversification with less risk.

    Each ETF includes shares of a variety of companies, and more diversification in a certain category has potential to balance out other investments in your portfolio.

  • Explore ETFs that reflect your values.

    Build a portfolio based on themes, causes, or companies that matter to you.

  • Cost-conscious choices.

    ETFs are generally less expensive to manage than other investments, and we have hundreds of high-quality, commission-free ETFs.

The anatomy of an ETF.

We broke down the inside of an ETF to give you a better idea of what a potential investment could look like.

The companies we show are used as examples and aren’t meant to represent a particular or actual ETF.

This example shows the breakdown of an ETF, and is made up of stocks, bonds and cash. It includes investments in companies like Facebook, Exxon, Disney, Google, Nestle, Visa, Apple and thousands more.

500+ commission-free ETFs from market leaders.

Complement your portfolio and diversify your investments with little impact to your bottom line. 

Vanguard ETFs

Fund Symbol
Vanguard S&P 500 ETF VOO
Vanguard FTSE Emerging Markets ETF VWO
Vanguard Real Estate ETF VNQ
Vanguard Total Stock Market ETF VTI

WisdomTree ETFs

Fund Symbol
Wisdom Tree U.S. Total Dividend Fund DTD
Wisdom Tree U.S. LargeCap Dividend Fund DLN
Wisdom Tree U.S. MidCap Dividend Fund DON
Wisdom Tree U.S. SmallCap Dividend Fund DES

iShares ETFs

Fund Symbol
iShares Nasdaq Biotechnology ETF IBB
iShares Aerospace & Defense ETF ITA
iShares Technology ETF IYW
iShares Healthcare ETF IYH

We take an affordable approach to investing in ETFs. 

Commission-free ETFs

$0

Commission fee.

Ally Invest Select Pricing

$3.95

30+ trades per quarter or daily balance of $100,000 or more.

Standard Pricing

$4.95

No account minimums.

Commission-free ETFs

$0

Commission fee.

Ally Invest Select Pricing

$3.95

30+ trades per quarter or daily balance of $100,000 or more.

Standard Pricing

$4.95

No account minimums.

Before you decide, carefully consider every aspect of ETFs.

Before you decide, carefully consider every aspect of ETFs.

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