Economic mobility, or should we say immobility, has an impact on everyone. But, its effects weigh heaviest on those who are often underrepresented in our society: Racial minorities and people from other underserved socio-economic groups are often economically immobilized.

That’s not right.

As another step in the right direction, we at Ally are proud to announce the launch of our new entrepreneurship competition, Moguls in the Making. In collaboration with the Thurgood Marshall College Fund and the Sean Anderson Foundation, this exciting opportunity is our way of helping to foster a better way forward for young, up-and-coming entrepreneurs.

Committed to a Better Way Forward

We’re thrilled to have two wonderful organizations working with us, the Thurgood Marshall College Fund and the Sean Anderson Foundation, that share in our commitment to helping young adults realize their true potential. The Moguls in the Making program is a collective effort to help equip the underserved with the skills needed to achieve economic success. It’s about creating an opportunity to help mobilize the next generation of entrepreneurs.

“We believe so much in this idea of economic mobility,” says Andrea Brimmer, chief marketing and public relations officer at Ally. “Anybody can write a check, but it takes a special company to do the right thing.”

We’re simply not satisfied with the fact that there are groups that lack access to the education, tools, and resources that help to build a desirable path forward – in society, business, and in life. We want to be part of the solution, fostering efforts that help increase opportunities for economic growth and education so that everyone has a chance to realize their dreams.

“This program is our opportunity to teach the next generation how to be smarter with their money and make a better way forward for themselves” says Andrea.

Why Support HBCUs?

Moguls in the Making – An Entrepreneurship Competition

Over the course of one weekend this spring, selected students from public historically black colleges and universities (HBCUs) will have the opportunity to represent their schools and compete against other student entrepreneurs. The team-based competition will take place during March in Detroit – a city that knows the true value of entrepreneurial grit.

In a dynamic team setting, students will develop and pitch a full business plan to a panel of judges, including Big Sean, a model entrepreneur (and a Detroit native). There is going to be some healthy competition – but that’s entrepreneurship.

Throughout the weekend, each student will also gain exposure to real-world business tactics and be mentored by some of our best Ally associates.

The Thurgood Marshall College Fund has searched all 47 of its publicly-funded HBCU member-campuses nationwide to identify the top ten schools to compete in the weekend-long experience. A total of fifty students – five from each of the ten selected schools – will represent their schools and compete against their peers.

Please note that applications for the Moguls in the Making program have closed.

You can read more about the program on Thurgood Marshall College Fund’s website:


Post last updated February 26, 2019