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Allies, start your engines.

Get to know Ally Racing and Alex Bowman off the track, while learning some savvy money tips.

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Behind-the-scenes racing info and expert financial tips we think you’ll love.

What drives Alex Bowman’s saving and spending habits?

The No. 48 driver has a unique background when it comes to money. Find out how his upbringing shaped his financial journey.

3 min read

Alex’s Money Story

Even Ally has allies.

We’re proud to partner with NASCAR and Hendrick Motorsports to make an impact on and off the track.

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Alex Bowman, wearing sunglasses and the purple Ally firesuit, stares into the distance.

Alex Bowman: The man behind the wheel.

Alex has been driving racecars since he was seven years old. As a child, he learned the value of hard work while pitching in to help build cars in his dad's Arizona body shop.

A lifelong dog-lover (and dog dad to Finn), he’s determined to ensure more shelter animals can enjoy happy and healthy lives in fur-ever homes of their own.

A win for No. 48 is a win for our furry friends.

We share Alex’s passion for animals. That's why we're teaming up to make a combined donation of $4,800 to a Best Friends -affiliated animal shelter in every city that hosts a NASCAR Cup Series race this season.

As a bonus, Ally will increase our portion of the weekly donation to $10,000 every time the No. 48 team visits victory lane!

Alex Bowman poses with a black dog in front of the Ally racecar

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