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Welcome to the movement.

Welcome to Moguls in the Making.

A smiling Black Moguls in the Making participant claps his hands in a room full of other students

We're making Moguls.

Moguls in the Making was born from the need to act — to put our beliefs into practice by creating a program to tackle the issue of economic mobility head-on. Now in its fourth year, this entrepreneurial competition continues to foster opportunities for young, up-and-coming leaders from our nation’s publicly supported Historically Black Colleges and Universities (HBCUs).

From idealist to entrepreneur in one weekend.

Over the course of a fall weekend, students will be tested and given a glimpse into what being a Mogul is all about – hard work. It’s a strenuous 72 hours of rigorous learning and creating where students tap into all types of skill sets to turn their visions into reality. Students will have mentors to guide them and speakers to inspire them as they pitch innovative ideas to a distinguished panel of judges. 


It’s simple: the best presentation with the most brilliant business solution wins.

Three figures representing students

60

Students selected

Chess pieces representing teams

15

Teams formed

A star and ribbon representing a prize

1

Winning pitch

What’s at stake.

Each year, HBCU students will get the chance to participate in an intense weekend of learning, mentoring, and of course pitching. Students and their teams will be doing what entrepreneurs do: seeing a consumer need, and filling it. 

The winning team will be offered the following prizes:

A badge with a number 1 representing first place

1st Place

  • $20,000 scholarship per team member

  • Guaranteed internship offer at Ally for each team member

  • Microsoft Surface Pro 7 laptop with software packages, Logitech portable keyboard

  • Plenty of other prizes and swag

A badge with a number 2 representing second place

2nd Place

  • $10,000 scholarship per team member

  • Guaranteed internship offer at Ally for each team member

  • Microsoft Surface Pro 7 laptop with software packages, Logitech portable keyboard

  • Plenty of other prizes and swag

A badge with a number 3 representing third place

3rd Place

  • $5,000 scholarship per team member

  • Guaranteed internship offer at Ally for each team member

  • Microsoft Surface Pro 7 laptop with software packages, Logitech portable keyboard

  • Plenty of other prizes and swag

Every student who participates will get a $1,000 scholarship.

How to apply.

Think you have what it takes to be a Mogul?

Our application process is currently closed. Check back in Spring 2023 to find out how to apply.

A Black man in a baseball hat works on a computer with a Black woman wearing glasses

Hear from Past Moguls.

A headshot image of Henry Moses

Henry Moses

Tuskegee University

“A good Mogul is someone that has a vision outside of themselves.”

A headshot image of Morgan Phillips

Morgan Phillips 

Howard University
2nd Place Winner

"The fact that Ally came by at the end [of the competition] to say, ‘you all were so talented this year that we are going to increase the scholarship prices for everyone’, is so insanely beautiful."

A headshot image of Lance Davis

Lance Davis 

NC A&T University
1st place Winner

"The best birthday gift. It doesn't feel real!  I knew we had something special with the team and I definitely gained 4 new very good friends. Outside of winning $20,000, what I learned about being a Mogul - it takes humility."

Congratulations to our 2022 winners!

The men of Morehouse College did a fantastic job this year! We’re very proud of Amari Torrance, Travis Sherman, Kasai Rogers, and Zion Melson on their innovative idea to tackle economic mobility. We can’t wait to see what their future holds.

Image of the 2022 Moguls competition winners: Amari Torrance, Travis Sherman, Kasai Rogers, and Zion Melson

2021 Winners:
North Carolina Agricultural and Technical State University

Claudia Duverglas, Darren Rippy, Joshua Weaver, Kameran Harris, and Lance Davis

2020 Winners:
Alabama Agricultural and Mechanical University

Chaz Holder, Deja Strong, Dermyrius Lindsey-Lewis, Dominique Spence, and Justin Lindberg

2019 Winners:
Florida Agricultural and Mechanical University

Nalani Kelley-Marsh, Earl Perry, Keishon Smith, Livi Grant, and Emmanuel Dawson

Media and press.

This Revolt Black News segment with host Rodney Rikai dives into the world of Fintropolis with the 2019 Moguls in the Making winners.

Gia Peppers, Terrence J, and Ally’s Natalie J. Brown sit down with some of the winners of Moguls in the Making. 

An image of Ally CEO, Jeff Brown, a white man with gray hair, speaking at a Moguls event

A note from our CEO.

“It has been an amazing opportunity to have these bright young men and women, all from diverse backgrounds, get a chance to solve real problems in our communities – like Charlotte and Detroit. I have grown as a leader watching and listening to their creative ideas and approaches. Moguls brings me immense pride. That first year really moved me... thinking about an opportunity to impact 50 lives – that spirit has lived with me ever since. So incredible.”

- Jeff Brown, Chief Executive Officer of Ally Financial Inc.

Thank you to our partner, Thurgood Marshall College Fund.

Thurgood Marshall College Fund logo