Watch the game. Change the game.
Women’s sports receive only a fraction of media coverage. We think it’s time to change that.
We believe when we invest in women’s sports, we invest in women’s futures. In the stadium, on tv, or online – when you watch the game, you change the game.
of people believe women's representation in sports is important to furthering equality.
of all sports fans are women.
of all athletes are women.
of fans are interested in watching women’s sports.
Let's change the game together.
Statistically, women who play sports are more self-confident, perform better in academic settings, and even go further in their careers. In fact, 94% of C-Suite women are former athletes.
But, by age 17, almost 51% of girls drop out of the game, mostly because they don’t see a future in sports. It’s easy to see why: women’s sports receive less than 1% of sponsorship investments and less than 10% of media coverage compared to men’s sports.
As fans, we have the power to do so much more than cheer on our favorite teams. We have the power to show that women’s sports matter.
Because when we watch the game, we’re not just supporting women on the field, pitch, or court. We’re supporting them in the classroom, in the boardroom, and far beyond.
How we support.
We’re serious about showing support for women’s sports. That’s why we’ve committed to an equal media investment in women’s and men’s sports over the next five years.
We’re also proud national sponsors of both the National Women’s Soccer League (NWSL) and the National Women’s Soccer League Players Association (NWSLPA). Because no matter who we are or what we play for, we’re all better off with an ally.
Sources: SeeHer & Dentsu, 2020; Asking Smarter Questions; Tucker Center for Research on Girls & Women In Sport; Nielsen Sports 2018 Study; Ernst & Young & espnW, 2015; Women’s Sports Foundation; Visua; Purdue University, 2021.