Statistically, women who play sports are more self-confident, perform better in academic settings, and even go further in their careers. In fact, 94% of C-Suite women are former athletes.
But, by age 17, almost 51% of girls drop out of the game, mostly because they don’t see a future in sports. It’s easy to see why: women’s sports receive less than 1% of sponsorship investments and less than 10% of media coverage compared to men’s sports.
As fans, we have the power to do so much more than cheer on our favorite teams. We have the power to show that women’s sports matter.
Because when we watch the game, we’re not just supporting women on the field, pitch, or court. We’re supporting them in the classroom, in the boardroom, and far beyond.