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“To be able to give back to the community that has supported my family and my dealership is a great feeling.”
“To be able to give back to the community that has supported my family and my dealership is a great feeling,” nominee Moyer said. “We aren’t able to always say yes, but I try and give back where I feel I can make the biggest impact as possible on a local basis.”
Moyer was born and raised on the East side of Des Moines, Iowa and attended East High School. He started buying and selling cars out of Dick Hermans Texaco, in Des Moines, when he was just 15 years old. At age 19 in 1960, he took a sales manager job at Dick Walters Ford in Cedar Falls, Iowa, and in 1969, joined his brother at a Dodge dealership in Des Moines and later at his brother’s Chevrolet store in Ankeny. He bought his brother out in 1978 and founded Karl Chevrolet in Ankeny.
“I had a one-car showroom building and no employees or cars to sell,” Moyer said. “I wasn’t projected to succeed in the automotive business, but that didn’t stop me. Through determination and persistence, Karl Chevrolet continued to grow in the ensuing years.” The dealership now sits on 30-plus acres and is a state-of-the-art facility.
Today, Moyer’s three children and four of his grandchildren work for the dealership. “My family is by far my most meaningful lifetime achievement,” he said. “I feel so lucky to be able to do what I do and have my family around me each and every day at the dealership. Not many families can work together as well as we do.”
With a large family and deep roots in the community, Moyer is committed to giving back. “We donate to well over 100 locally sponsored events and charities each year,” he said. Karl Chevrolet was a major sponsor of the Kiwanis Miracle Park Project in Ankeny, built for young people with special needs. It includes an All-Inclusive Playground and the Miracle League Field, a baseball diamond that’s designed for wheelchairs, walkers and other mobility devices.
He also supports the American Cancer Society Coaches vs. Cancer; Variety – the Children’s Charity of Iowa; On with Life (brain injury rehabilitation specialists in Ankeny); Ankeny SummerFest (presenting sponsor); Ankeny Family YMCA; American Cancer Society Making Strides Against Breast Cancer; Ankeny Dollars for Scholars (scholarship program for graduating high school seniors); Iowa Rush Soccer Club; and has donated a car to give to a senior student for Ankeny’s Prom for 17 years, and now that there are two high schools, he now donates two cars each year; and many others.
A lifetime member of the Corvette Club of Iowa, Moyer holds a three-day event each year for Corvette enthusiasts. “We’ve organized this invitation-only event for the past nine years as a way to thank the Corvette community around the country,” he said. “There are activities in multiple locations, including the Iowa Speedway track, and the event is 100 percent sponsored by Karl Chevrolet.”
For his automotive success, Moyer has received numerous awards and honors from GM. Among them are the GM mark of excellence award for the past 16 years, GM Dealer of the Year the past 14 years, GM Fleet Elite dealer 12 years and has been the #1 GM Certified Dealer in the Nation the past 10 consecutive years. He was given the key to the city in 2008 and was named 2013 Citizen of the Year by the Ankeny Area Chamber of Commerce.
Moyer was nominated for the TIME Dealer of the Year award by Bruce Anderson, president of the Iowa Automobile Dealers Association. He and his wife, Penny, have three children and seven grandchildren.