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Frederick Hertrich IV
Hertrich Family Automobile Dealerships
Sussex County, Delaware
"The most rewarding part of my automotive career has been the opportunity to use the business as a platform to affect the lives of individuals in our community."
“The most rewarding part of my automotive career has been the opportunity to use the business as a platform to affect the lives of individuals in our community,” nominee Hertrich said.
A 1993 graduate of Seaford High School in Seaford, Delaware, Hertrich earned a B.S. in finance and marketing at Lehigh University in Bethlehem, Pennsylvania, in 1997, where he was a member of Phi Gamma Delta fraternity and served as the group’s president.
Hertrich was born into the car business, a business that his grandfather and father, and now he, has built into an automotive empire that today encompasses 21 stores across Delaware, Maryland, New Jersey and Colorado. “As a child, I would go to the Ford dealership to visit my dad and the Pontiac Buick dealership to see my grandfather,” he remembered. “I spent many hours there doing odd jobs. When I was a teenager, I officially joined the team and worked in the car wash.”
To prepare Hertrich for the leadership position he holds today, Hertrich’s father made sure that he worked in every job in the company. “This allowed me to become a student of the business and to better understand the challenges of each position,” he said, “but most importantly, it gave me empathy for the people doing the job. My goal is to use the business as a platform to grow, develop and train the individuals in our dealerships and push them beyond what they thought possible for themselves so that they can create a legacy of their own.”
Hertrich also believes that being a part of a family business can be very powerful, as long as there is a lot of gratitude. “It has been an honor and a privilege to get to know the customers we serve and give back to the community where we live,” he said.
To that end, Hertrich worked with the Salisbury Zoo in Salisbury, Maryland, to bring a rescued Andean bear named Pinocchio to the zoo from Ecuador, much to the enjoyment of visitors. He also provided 600 tickets and transportation to the Delaware State Fair in Harrington, Delaware, for children involved with the Boys & Girls Clubs of Delaware. “For many, it was their first time at the fair,” Hertrich said. “What sticks out as being the most memorable is the look of wonder on the children’s faces when they participated in activities like holding a baby chick.”
He is also proud of filling six trucks last year and eight pickup tricks this year with snacks that were delivered to the USO for distribution to members of the military and honoring local heroes at military-appreciation events. And he provides a car for use by six Teachers of the Year in local counties as a thank you for their outstanding work with students.
“Last year alone, we were able to put $1 million dollars back into the community,” he said. “We have made significant investments in local hospitals to improve infrastructure and help fund nursing schools. We have sponsored classrooms, provided jerseys for many teams, walked in many 5Ks, sponsored autism events and given to local fire departments, as well as countless other organizations,” Hertrich said.
For their good works, the Hertrich Family of Automobile Dealerships has received numerous awards including the 2015 Autism Delaware Outstanding Community Partner Award and the 2016 District Partner of the Year from the Talbot County Schools in Maryland.
“I am grateful for the awards but I am most proud of the impact we are able to make in people’s lives,” he said.
Hertrich was nominated for the TIME Dealer of the Year award by Marlene Lynch-Petrylak, executive director of the Delaware Automobile & Truck Dealers’ Association. He and his wife, Lyndie, have three children.