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J. Steven Moses
Moses Ford Lincoln BMW
St. Albans, West Virginia
"In my 40-year career in the car business, the two most rewarding aspects have been our organization's outstanding growth and my relationships with our associates."
“In my 40-year career in the car business, the two most rewarding aspects have been our organization's outstanding growth and my relationships with our associates,” nominee Moses said. “Growing from a traditional community dealership to a multi-point group has been a very fulfilling journey. And to watch our employees join us and flourish is really wonderful.”
A 1974 graduate of Huntington High School in Huntington, West Virginia, Moses graduated cum laude from the University of Tennessee in Knoxville with a B.S. in marketing and psychology in 1978. He was a member of Lambda Chi Alpha fraternity.
The car business was part of Moses’ life from an early age. His father, Jack Moses, had owned a dealership since the 1940s and was instrumental in founding the West Virginia Automobile & Truck Dealers Association. “I remember spreading asphalt sealer on the lots one summer and working in various positions throughout the dealership to learn the business,” he said. He joined the enterprise full-time after college.
In 1991, he was named dealer principal of Moses Ford Lincoln BMW in St. Albans, and in 2015, he oversaw the acquisition of C&O Motors, doubling the size of the Moses Auto Group. Today, he shares ownership of six dealership campuses and two independent used-car outlet stores with his brother, Bob, and niece, Suzanne Moses Persinger. New-car brands they represent include Alfa Romeo, BMW, Buick, Cadillac, Chevrolet, Fiat, Ford, GMC, Honda, Lincoln, Lexus, Nissan, Toyota and Volkswagen.
Moses is proud of the relationships he has developed with manufacturers. He has received Ford Motor Company’s President’s Award 11 times, as well as numerous honors from BMW recognizing performance and customer satisfaction. “In light of a changing automotive landscape, partnerships with manufacturers are more important than ever,” he said. “Illustrating that loyalty and exceptional customer treatment is something dealers excel in will only serve to strengthen that bond.”
And he has also forged strong ties with the community. The Moses Auto Group has been recognized over the years for its support of many local charities and events in the greater Charleston, West Virginia, area such as: Live on the Levee (an outdoor concert series in downtown Charleston); Daymark (an organization serving at-risk youth in the Greater Kanawha Valley area); The Foundation for Thomas Health (supports Thomas Memorial Hospital and Saint Francis Hospital); CAMC Health System (hospitals in Charleston); Carnaval (annual gala supporting the Charleston Ballet education programs); Schoenbaum Field (outdoor sports facility for local and travel teams); Girls Night Out (fundraiser to raise awareness about domestic violence and to benefit the YWCA's Resolve Family Abuse Program), as well as many local schools and churches.
One of his most gratifying partnerships is with the Coal River Group, an organization committed to protecting, preserving and promoting the Coal River watershed, which is located near Moses’ Ford dealership. “With our support over the last 14 years, this group has cleaned up a polluted river and turned it into a vibrant recreational and tourist center promoting kayaking and fishing,” he said. “The organization’s annual Tour de Coal float trip draws many participants each year to celebrate the river and all the outdoor activities that make West Virginia so special.”
Moses was nominated for the TIME Dealer of the Year award by Ruth Lemmon, president of the West Virginia Automobile & Truck Dealers Association. He and his wife, Doris, have three children.