Today’s big introduction is Popmoney, a service that makes it truly simple to send money to anyone in the U.S. All you need is their email address or mobile phone number.

So whether it’s sending money to your kids at school, home to mom, or just that $40 you owe your friend, Popmoney gives you a quick, easy and safe way to do it. You can even send money to people who aren’t Ally customers. It is, after all, meant to make your life easier.

And when we say easy, we’re not kidding!

Popmoney lets you receive or send money from your Interest Checking, Online Savings, or Money Market Account. Just remember that withdrawals from your Online Savings or Money Market Account count towards your six transaction limit.

Once you’ve sent Popmoney funds using a mobile phone number or an email address, the recipient will then be notified that you sent money and directed to where they’ll receive instructions on how to retrieve their funds.

That’s everything there is to know about Popmoney. It’s really that simple!

Will Popmoney make transferring money easier for you? Who do you think you’ll end up sending money to the most?