Have you ever wondered how your neighbor with four kids gets her banking done? Or who is more likely to bank online; men or women? We wanted to know more about U.S. consumers and their banking habits, so we conducted a survey and found some interesting things to share with you.
That neighbor with the four kids – she is able to get her banking done, because she is more likely to do her banking online. Our survey showed a correlation between the number of people in the household and the likelihood to bank online. (Of the people we surveyed, 70 percent of households with three or more people bank online, compared to 57 percent with two people in the home, and 39 percent of households with one person.)
If you guessed that men were more likely than women to bank online, you guessed right. And, when we asked what specific times of day they prefer to bank, the majority of the males were the early risers, preferring to bank between 5 and 11:30 a.m., while women more often chose to handle their banking during lunch or in the afternoon (11:30 a.m. to 5 p.m.)
Some other notable stats we found:
• Generations X and Y, moms, dads and seniors: they’re all banking online. Regardless of age, more consumers are turning to the Internet to do more of their banking.
• East and West Coast customers report the highest rates of never visiting bank branches anymore.
• We also found a correlation between household income and spending time banking online. Households earning more than $100,000 reported much higher rates of never visiting a physical branch.
Read our full press release to learn what other banking trends we discovered. And, let us know if anything surprises you and how our results compare to your own banking habits.