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Headshot of Gary Rome, a white man with dark brownish, gray hair wearing blue plaid suit jacket, white button-down shirt, and blue design tie.

Gary Rome, 2023 TIME Dealer of the Year



Congratulations to the 2023 TIME Dealer of the Year winner, Gary Rome, of Gary Rome Hyundai, in Holyoke, Massachusetts. Your outstanding leadership and dedication to doing it right is evident in both your dealership and community. 

Time Dealer of the Year in partnership with Ally

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Celebrating the champions of our industry.

Each year Ally, TIME and the National Automobile Dealers Association (NADA) team up to celebrate the many ways auto dealers are doing it right in their industry and giving back with extraordinary contributions to their community.

TIME Dealer of the Year is an annual celebration of the finest representatives of our industry – dealers with a relentlessly charitable spirit.

A group of all final nominee’s headshot images.

2023 TIME Dealer of the Year Nominees

In support of the cause.

As the exclusive sponsor of the TIME Dealer of the Year program, Ally provides grants to eligible 501c3 charitable organizations selected by the nominees, finalists and winner. Over the last ten years, Ally has donated nearly $1 million in connection with the program.

About TIME

TIME is the 99-year-old global media brand that reaches a combined audience of more than 100 million around the world through its iconic magazine and digital platforms. With unparalleled access to the world’s most influential people, the trust of consumers and partners globally, and an unrivaled power to convene, TIME’s mission is to tell the essential stories of the people and ideas that shape and improve the world. Today, TIME’s 360° suite of products and platforms for storytelling also includes the Emmy Award®-winning film and television division TIME Studios, a significantly expanded live events business built on the powerful TIME100 and Person of the Year franchises, an industry-leading web3 division, an award-winning branded content studio, the website-building platform TIME Sites and more.

About Ally Financial

Ally Financial Inc. (NYSE: ALLY) is a digital financial services company committed to its promise to "Do It Right" for its consumer, commercial and corporate customers. Ally is composed of an industry-leading independent auto finance and insurance operation, an award-winning digital direct bank (Ally Bank, Member FDIC and Equal Housing Lender, which offers mortgage lending, point-of-sale personal lending, and a variety of deposit and other banking products), a corporate finance business for equity sponsors and middle-market companies, and securities brokerage and investment advisory services. Our brand conviction is that we are all better off with an ally, and our focus is on helping our customers achieve their strongest financial well-being, a notion personalized to what is important to them. For more information, please visit and follow @allyfinancial.

About the NADA Show

The annual NADA Show brings together more than 20,000 franchised dealers and their employees, industry leaders, manufacturers and exhibitors to learn about the latest auto industry tools, trends, products and technologies.