A $100 cash bonus could be yours.

Open and fund an eligible Ally Invest account to make it happen — choose Open Account or Create Your Plan.

A couple excitedly packs their car with suitcases for a trip.

Pick a path toward your reward.

As a thanks for your letting us be your ally, we’re offering a cash bonus when you open and fund your first Ally Invest account.

Self-Directed Trading

For DIY types, plus skilled or adventurous traders
Free rein to choose stocks, bonds, ETFs and more
$0 to start + no commission fees on most U.S.-listed securities

How it works.

Open an eligible new Self-Directed Trading account by selecting Open Account on this page by 12/31/2026.

Transfer in a minimum of $1,000 in cash and/or securities within 30 days of opening it. (FYI: It’s OK to do so over multiple transfers.)

Once at least $1,000 has posted to your account, you’ll need to keep it there for a minimum of 90 days.

We’ll pay your cash bonus within 30 days of all steps being completed — including the 90 day minimum.

Open Account

Terms and conditions apply and have more details on market activity and volatility.

Robo Portfolio

Invest without lifting a finger; we’ll pair you to a portfolio
Set it and sit back — our robo-advisor does the work
Start with $100 minimum; choose no advisory fee or to put more in the market for 0.30% a year

How it works.

Open an eligible new Robo Portfolio account by selecting Create Your Plan on this page by 12/31/2026.

While logged into Ally Invest, set up automated monthly recurring transfers of at least $50 into your new account, with the first transfer posting to your account within 30 days of opening it.

Complete at least three consecutive automated monthly recurring transfers of at least $50 into the new account.

That’s it — keep your account open and in good standing to receive your bonus. We’ll pay your cash bonus within 30 days of receiving your third consecutive automated monthly recurring transfer.

Create Your Plan

Terms and conditions apply.

FAQs

We have answers.

Ally Invest New Account Promotional Offer: Terms & Conditions

Effective Date November 21, 2025

Last updated: 01/23/2026

Ally Bank and Ally Auto customers who do not currently have, nor previously had, an account with Ally Invest, and who receive access to this offer directly from Ally Invest via email and/or targeted digital message when logged in at ally.com , are eligible to earn a cash bonus of $100 after opening an eligible Ally Invest Self-Directed Trading account or Robo Portfolio account and meeting all of the criteria described in this offer.

Open an eligible Ally Invest account through the links provided on this offer’s web page. This offer is good for opening one account only and eligible customers can only earn one cash bonus upon meeting all requirements of the offer. Opening an account without using the links provided on this page will disqualify you from receiving the bonus. Sharing access with others to the promotional website is not permitted.  Persons who are not eligible for this offer but access the offer’s website and proceed to open an Ally Invest account do not meet the terms of this offer and will not be paid the cash bonus. Individual Retirement Accounts (IRAs), trust accounts, and Personal Advice accounts are not eligible.

The bonus will be credited directly to your eligible Ally Invest account. Only one bonus per customer and only one bonus paid per account (meaning joint owners are not eligible to receive a separate bonus). Ally Invest, in its sole discretion, can decline an account application or cancel payment of the bonus. We'll treat the bonus as other income for tax reporting purposes. You should talk to your tax advisor about potential impacts to your tax liability.

Terms and conditions are subject to change. This offer may be withdrawn at any time.

Further Terms and Conditions for Self-Directed Trading Account:

Open your new Ally Invest Self-Directed Trading account by 12/31/2026.
Transfer a minimum of $1,000 in cash and/or securities within 30 days of account opening. You can make multiple transfers into the same account to reach the minimum requirement of $1,000. See note below re: market activity.
Once at least $1,000 has posted to your account, you must keep it there for a minimum of 90 days, as well as keep your account open and in good standing under the AIS Customer agreement. We’ll pay your bonus within 30 days after your $1,000 minimum reaches the 90-daymark.

Notes:

To meet the terms of the offer, total cash and/or securities transferred into the account must be valued at a minimum of $1,000 at the time of the transfer. Market activity that causes your portfolio value to rise above $1,000 does not meet this funding requirement. Instances of market volatility causing your portfolio to drop below $1,000 does not disqualify you.
Eligible transfer types to fund your Self-Directed Trading Account include ACH, ACAT (securities or cash), wire transfer, or check.

Further Terms and Conditions for Robo Portfolio Account:

Open your new Ally Invest Robo Portfolio by 12/31/2026.
While logged into Ally Invest, navigate to the ‘Transfers’ menu to set up and start automated monthly recurring transfers of at least $50 per month – and ensure the first month’s recurring transfer posts within 30 days of account opening. See note below re: automated recurring transfers.
Complete at least three consecutive automated monthly recurring transfers.
We’ll pay your bonus within 30 days of receiving your third consecutive automated monthly recurring transfer. Keep your account open and in good standing under the AIA Automated Investing Advisory Agreement until we add your bonus to your account.

Notes:

Keep in mind that it takes at least $100 to start investing in an Ally Invest Robo Portfolio.
The automated monthly recurring transfers must be setup on the “Ally side” with ‘Every Month’ selected as the frequency to draw funds from another bank account (meaning, do not setup using the transfer tool at another institution). If you need to add an external bank account to withdraw funds from, you’ll need to do so while logged into the website (as opposed to the mobile app).
ACH, whether from an existing Ally Bank account or from an external (non-Ally) account, is the only eligible transfer type for an automated recurring transfer into your Robo Portfolio account.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA / SIPC . For background on Ally Invest Securities go to FINRA’s BrokerCheck . Advisory services offered through Ally Invest Advisors Inc., a registered investment adviser. View Invest disclosures . Ally Bank, Ally Invest Advisors and Ally Invest Securities are wholly owned subsidiaries of Ally Financial Inc. Securities products are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.

Deposits products are offered by Ally Bank, Member FDIC.

Ally Invest doesn't charge commissions for stocks and ETFs priced $2 and higher. Stocks priced less than $2 are charged a base commission up to $4.95 plus 1 cent per share on the entire order. See our Commissions and Fees page for more information.

Before you invest, you should carefully review and consider the investment objectives, risks, charges, and expenses of any mutual fund or exchange-traded fund (ETF) you are considering. ETF trading prices may not necessarily reflect the net asset value of the underlying securities. A mutual fund/ETF prospectus contains this and other information and can be obtained by emailing support@invest.ally.com .