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A $100 cash bonus could be yours.

Open an eligible Ally Invest account to make it happen.

Get Started
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If you stick with investing for the long term, it could pay off. And as a thanks for sticking with us, we're giving you a cash bonus you can use to start investing.

Here's how it works:

Get a $100 cash bonus when you activate the offer through the links on this page and complete the following steps.

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Open an Ally Invest Self-Directed Trading account or Robo Portfolio using the links on this page by 12/31/2023.

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Set up an automated recurring deposit of any amount and complete a minimum of 3 monthly automated recurring deposits by 12/21/2022.

Set up and start a monthly recurring transfer of at least $50 within 30 days of opening your account.

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Complete at least 3 consecutive monthly recurring transfers. 

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Keep your Ally Invest account open and in good standing until we deposit your $100 cash bonus.

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Open an Ally Invest Self-Directed Trading account or Robo Portfolio using the links on this page by 12/31/2023

Set up and start a monthly automated recurring transfer of at least $50 within 30 days of opening your account.

Complete at least 3 consecutive monthly automated recurring transfers.

Keep your Ally Invest account open and in good standing until we deposit your $100 cash bonus.

Your bonus will be paid within 30 days after your third monthly automated recurring transfer.

We’ll stay in touch to remind you what needs to be done to make sure you get your cash bonus.

Choose your account to get started.

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For the DIY investor:
Self-Directed Trading.

  • Commission-free trading on eligible U.S. stock, ETF and option trades

  • Competitive fee of just $0.50 per contract for option trades

  • Get in-depth research and market analysis tools to support all types of investment strategies

  • Access over 17,000 mutual funds that you can trade with a $0 transaction fee

Open Account
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For the hands-off investor:
Robo Portfolio.

  • Start investing with $100

  • A diversified portfolio of ETFs designed to your goals, risk tolerance and time horizon

  • Cash-enhanced portfolios: No advisory fees, rebalancing fees or annual charges. Plus, 30% gets set aside as an interest-earning cash buffer

  • Market-focused portfolios: Invest more with just 2% of your portfolio held as cash and a 0.30% annual advisory fee

  • View performance and track your goals 24/7 with our suite of digital tools

Open Account

FAQs

Promotional Offer: Terms & Conditions

These terms and conditions were updated on 8/17/2023 to add the word “automated” for additional clarification around the monthly recurring transfer requirement.

The Basics

You can get a cash bonus of $100 for opening a new Ally Invest Self-Directed Trading account or Robo Portfolio account and meeting the below criteria:

  1. Open your new Ally Invest Self-Directed Trading account or Robo Portfolio account by 12/31/2023. 

  2. Set up and start a $50 minimum monthly automated recurring transfer from any bank within 30 days of account opening and complete at least three consecutive monthly transfers. 

  3. Keep your account open and in good standing for us to add your bonus to your account. We’ll pay your bonus within 30 days of receiving your third consecutive monthly transfer.

Only current Ally Bank and Ally Auto customers who receive access to this offer directly from Ally Invest are eligible.  Sharing access with others to the promotional website is not allowed.  We’re all about playing fair, so if we believe you're trying to game or abuse this offer, you won't be allowed to participate in this offer or any future offers.

The Details - Definitions

Eligible accounts – New Ally Invest Securities Self-Directed Trading account or Ally Invest Advisors Robo Portfolio account.
Excluded accounts – Individual Retirement Accounts (IRAs) and trust accounts are not eligible.


Account Opening & Funding Period – To receive the bonus, Ally Bank and Ally Auto customers who receive access to this offer directly from Ally Invest must:

  1. Open your new Ally Invest Self-Directed Trading account or Robo Portfolio account by 12/31/2023.

  2. Set up and start  a $50 minimum monthly automated recurring transfer from any bank within 30 days of account opening,  completing at least three  consecutive monthly transfers. 

  3. Keep your account open and in good standing under the AIS Customer agreement for us to add your bonus to your account. We’ll pay your bonus within 30 days of receiving your third consecutive monthly transfer.

  4. Keep in mind that it takes at least $100 to start investing in an Ally Invest Robo Portfolio.

Rules

To participate, Ally Bank and Ally Auto customers who receive access to this offer directly from Ally Invest must open an account through the links provided on this page.  This is an online offer only – there are no in-person, mail-in, call-in, or other offline methods to participate. Opening an account without using the links provided on this page will disqualify you from receiving the bonus. The links are good for opening one account only.  You may open an individual or joint account, but only one $100 bonus will be paid into an account.

You must open your eligible account by 12/31/2023 and set up and make a $50 minimum monthly automated recurring transfer from any bank within 30 days of account opening and complete at least three consecutive monthly transfers.

Your new eligible Ally Invest account must be open and in good standing at the time of the bonus payout to receive your bonus within 30 days after your third consecutive monthly transfer, to be paid directly to an Ally Invest Self-Directed Trading account or Robo Portfolio account you own. If you open more than one Ally Invest Self-Directed Trading account or Robo Portfolio, Ally Invest will pick an account to fulfill. You will receive an email with your bonus details closer to bonus payout.

The bonus will only be paid directly to an Ally Invest account, not by check or transfer to another account. Ally Invest, in its sole discretion, can decline an account application or cancel payment of the bonus.

Terms and conditions are subject to change and this offer may be withdrawn without notice.

We'll treat the bonus as interest for tax reporting purposes. You should talk to your tax advisor about potential impacts to your tax liability.

Transfer Fee Credit – Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of $75 to cover the outgoing transfer fee from the current brokerage firm. The credit will be deposited into the new account within 30 days of the receipt of evidence of charge. The credit cannot be applied to Termination or Maintenance Fees.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA / SIPC . For background on Ally Invest Securities go to  FINRA’s BrokerCheck . Advisory services offered through Ally Invest Advisors Inc., a registered investment adviser. Ally Bank, Ally Invest Advisors and Ally Invest Securities are wholly owned subsidiaries of Ally Financial Inc.  View Disclosures . Securities products are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. Before you invest, you should carefully review and consider the investment objections, risks, charges, and expenses of any mutual fund you are considering. A mutual fund/ETF prospectus contains this and other information and can be obtained by emailing support@invest.ally.com .

Ally Invest doesn't charge commissions for stocks and ETFs priced $2 and higher. Stocks priced less than $2 are charged a base commission up to $4.95 plus 1 cent per share on the entire order. See our Commissions and Fees page for more information.

Options involve risk and are not suitable for all investors. Review the  Characteristics and Risks of Standardized Options brochure  before you begin trading options. Options investors may lose the entire amount of their investment or more in a relatively short period of time.