2026 TDOY Nominee
Jamie Cobb
Dealer Principal of Gwatney Buick GMC
North Little Rock, Arkansas
Jamie Cobb is one of a select group of 47 dealer nominees from across the country who will be honored at the 109th annual National Automobile Dealers Association (NADA) Show in Las Vegas, Nevada, on February 5, 2026.
The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. The award recognizes the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Cobb was chosen to represent the Arkansas Automobile Dealers Association in the national competition — one of only 47 auto dealers nominated for the 57th annual award from more than 20,000 nationwide.
Cobb began his automotive career the old-fashioned way — with his hands under the hood. In high school, he joined a work-study program as an apprentice technician, earning certifications in air conditioning, fuel injection, electrical diagnostics and more.
“What began as a teenager’s curiosity under the hood has grown into a lifelong commitment to an industry, a business and a community that I deeply love,” Cobb said.
After transitioning from service to sales, Cobb rose through the ranks, eventually serving as executive manager for Gwatney’s three rooftops before purchasing his first 25% stake in Gwatney Buick GMC in 2009. Over the years, he acquired full ownership and has led the dealership with integrity and innovation ever since.
“That journey — from apprentice technician to dealer principal — is proof that with hard work, resilience and the support of others, it’s possible to build something lasting and impactful,” Cobb said.
In 2014, he oversaw a $2 million facility renovation to maintain GM’s image compliance, reinforcing his belief that bold investments secure long-term success. He continues to reinvest in the showroom and service areas to maintain a modern and welcoming experience for both customers and employees.
“True success isn’t just measured in sales or numbers, but in the people you lift up along the way and the lasting impact you leave on the next generation of leaders,” Cobb said.
Cobb fosters a workplace culture focused on employee wellness, growth, and recognition. From mentoring employees to building long-term careers to offering opportunities for professional development, his team-first approach has fueled business success.
His community involvement includes supporting organizations such as Boys & Girls Clubs, the Angel Tree campaign, driver safety programs, and a local lunch program for students in need. He also volunteers through Rotary to promote literacy and personally delivers books to elementary schools.
“We want the dealership to be a second home — a place where people feel supported not only in their work, but in their personal and professional goals,” Cobb added. “When your team feels valued, that energy carries into every customer interaction.”
Cobb has also served in leadership roles with the Arkansas Automobile Dealers Association, including Chairman of the Board, Treasurer and as a Legislative Committee member.
Dealers are nominated by the executives of state and metro dealer associations around the country. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive $5,000 for their favorite charities and the winner will receive $10,000 to give to charity, donated by Ally.
In its 14th year as exclusive sponsor, Ally also will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will be recognized on ally.com/go/tdoy , which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.
“At TIME, our commitment to recognizing the exceptional contributions of automotive dealers remains as strong as ever,” said Jessica Sibley, CEO of TIME. “The TIME Dealer of the Year award continues to celebrate those who not only excel in their profession but also make a meaningful impact in their communities. We are thrilled to continue this legacy in partnership with Ally.”
Doug Timmerman, Ally president of Dealer Financial Services, said, “Auto dealers are the backbones of their communities, providing civic support and significant business leadership. Ally is proud to recognize the unwavering commitment these TIME Dealer of the Year nominees are living every day through their volunteerism, sponsorships, and support of charitable causes. They are the epitome of community heroes, making important and positive impacts in the lives of the people they serve.”
Cobb was nominated for the TIME Dealer of the Year award by the Arkansas Automobile Dealers Association. Jamie and his wife, Sara Cobb, live in Maumelle and are the proud parents of Courtney Cobb and Chase Cobb.
