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LaFontaine Cadillac Buick GMC
"We focus on leading by example, making sure our employees put their family first. We also encourage employees to give back to their local communities, through hands-on charitable work and becoming role models among their peers."
“Our entire business is centered around ‘The Family Deal,’ but it is far more than a marketing slogan,” nominee LaFontaine said. “We focus on leading by example, making sure our employees put their family first. We also encourage employees to give back to their local communities, through hands-on charitable work and becoming role models among their peers.”
A 1995 graduate of Our Lady of the Lakes Catholic School in Waterford, Michigan, LaFontaine earned a B.B.A. in automotive marketing and business management in 1999 at Northwood University in Midland, Michigan, where he was a member of Phi Delta Theta fraternity and served on the group’s executive board.
LaFontaine’s path after graduation was always clear – he wanted to work for his family’s auto dealership group, which was established by his father, Michael Sr., and mother, Maureen, in 1984. “I started selling cars at age 15 and like my parents, I’ve always had a passion for the business,” he said.
By 2008, LaFontaine was named chief operating officer of the LaFontaine Automotive Group, which has since grown to encompass 39 franchises, 20 retail locations, a global vehicles division, a parts warehouse and five full-service collision centers, employing more than 1,300 individuals across Michigan.
LaFontaine is credited with being the source of initiatives and opportunities that have led to the rapid growth of the company. His love of the environment inspired him to open four nationally recognized LEED (Leadership in Energy and Environment Design)-certified facilities, including the Gold LEED certified LaFontaine Cadillac Buick GMC of Highland.
And he is a recognized industry leader, having served as president of the Detroit Auto Dealers Association (DADA) and recently named chairman of the 2018 North American International Auto Show, the youngest chairman in the show’s 111-year history. LaFontaine is also proud to guide the next generation of automotive industry leaders through the LaFontaine Automotive Internship Program, a 12-week immersive experience at his dealerships.
And while LaFontaine’s career has been meteoric, he suffered a setback in 2008 when he was diagnosed with Non-Hodgkin Lymphoma. “I went from being a very healthy 30-year-old that never missed a day of work to discovering I had cancer,” LaFontaine said. “I learned that your test truly becomes your testimony, but that doesn’t become apparent until you get through your adversity, which will break you down so you’re forced to rebuild.”
And rebuild he did. LaFontaine took that very difficult experience and turned it into something positive. He had heard about a 10-week nationwide fundraising challenge to benefit the Leukemia & Lymphoma Society (LLS). Even though he was fighting cancer and just had twin boys, LaFontaine and his sister, Kelley, decided to enter. “With family and friends at our side, we raised $228,000 for LLS, which was an all-time record,” he said. For his efforts, he was named the Leukemia & Lymphoma Society’s Man of the Year in 2010.
This successful fundraising effort propelled LaFontaine and his sister to go even further and create the U CAN-CER VIVE Foundation. The organization, which is run solely by volunteers so 100 percent of profits are donated to the cause, provides vital funding and support for local cancer research grants. “We have raised $2.5 million to date, funding 15 research grants that are currently active in the state of Michigan,” he said. “U CAN-CER VIVE’s goal is to net raise $1 million each year, dispersing the funds [to research grants] as soon as they come in.”
Other initiatives that LaFontaine supports include: Courageous Persuaders (DADA national video scholarship competition that challenges students to make a 30-second commercial on the dangers of underage drinking and distracted driving); Blessings in a Backpack (provides food on the weekends for children who might otherwise go hungry); Covenant House (transforms and saves the lives of homeless teens); Sparrow Foundation (Lansing, Michigan-based group that aims to provide quality healthcare to all); Angels of Hope (helps families touched by cancer); and many more.
Battling cancer and triumphing over adversity has made LaFontaine even stronger. “In so many ways it has defined who I am today as a man, a son, a husband to my wife, Wendi, a father of five and a person of faith,” he said.
LaFontaine was nominated for the TIME Dealer of the Year award by Rod Alberts, executive director of the Detroit Auto Dealers Association. He and his wife, Wendi, have five children.