Liquidity refers to how easily you can buy or sell your investments, and financial professionals agree—no matter what's going on in the market, having a certain degree of investment liquidity is important. Indeed, that's one of the reasons people own money market funds. But with money you have in bank accounts like savings, checking, certificate of deposit (CD) or money market accounts, liquidity isn't a concern. After all, nothing is more “liquid” than cash.

However, it still is important to think about financial agility, which is simply the concept of optimizing your cash assets so that you can simultaneously:

  • Handle your day-to-day expenses,
  • Be ready for unexpected expenses without piling up debt,
  • Have an adequate reserve of cash to meet short-term savings goals, and
  • Earn interest on your money when you're not using it.

In the way that investment liquidity allows you to move money from one type of investment to another, financial agility helps you move cash from one kind of deposit account to another in order to either earn more interest (from a savings account to a CD, for example) or make cash easier to access (from a CD that's matured to a money market account, for example).

With an Ally Bank Money Market Account, you have the ultimate in financial agility —a great interest rate and access to your money when you need it. A money market account from Ally Bank can help you:

  • Earn interest on cash you aren't using for everyday needs,
  • Save money toward short-term goals,
  • Create a supply of ready cash to take advantage of investment opportunities, and
  • Safely park money for your emergency fund until you need it.

Financial agility can be as important to your cash accounts as liquidity can be to your investments. Learn more about how an Ally Bank Money Market Account can help you achieve greater financial agility by visiting or call live, 24/7 customer support at 877-247-ALLY (2559) today.

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