You always want to do business with companies you trust — especially the businesses that handle your money. But sometimes it can feel like trust is becoming more and more difficult to come by.

That’s why we’re proud of a recent study that calls Ally Bank one of the top five “Most Trusted Companies for Retail Banking.”

In a survey of 5,571 U.S. adult consumers by the Ponemon Institute, an independent researcher, many respondents said they associate Ally with the idea of trustworthiness, as well as a dedication to protecting customers’ privacy.

But the accolades don’t stop there. We’re also honored to announce that Ally appears in a recent book called Extreme Trust by bestselling business writers Don Peppers and Martha Rogers, Ph.D. The book frames “honesty as a competitive advantage” — a concept that we’re sure our customers agree with. Here’s what Peppers and Rogers had to say about Ally Bank:Extreme Trust by Don Peppers and Martha Rogers, Ph.D.

At Ally Bank, customers are proactively reminded if they have funds in an account that could be earning higher interest, no depositor is ever charged for moving money from a savings account to a checking account in order to cover an overdraft, and the bank reimburses customers for ATM fees charged to them by other banks. That’s a competitive advantage, for sure — but more importantly, it’s just how we think banking should be.

Do you think that Ally Bank is a bank you can trust? How does trusting your bank help you manage your finances?