John Rich is a man of many talents. He’s a singer, a songwriter – a genuine rock star in Big & Rich – and the business man behind the Redneck Riviera brand. Are you wondering how John found success in all of his ventures? We were wondering the same thing, so we asked!

We sat down with John to dig into his story as an entrepreneur. Turns out we had it wrong at first. Yes, John is a man of many talents, but he says achieving your goals is all about being relentless.

If you have a passion to pursue – whether you’re an entrepreneur, an artist, or you’re looking to improve your financial well-being – John has the inspiration you’ve been waiting for. Watch Kelly Sutton and John Rich discuss how he navigated his relentless pursuit of passion – both in business and in music.

It all started with the American phenomenon that is the Redneck Riviera. If you’re not familiar, the Redneck Riviera is often considered the everyman’s version of the French Riviera. It’s a stretch of white sand beaches along the Gulf Coast – but it’s also a state of mind. It’s wherever hard-working Americans go to kick-back and have a good time. It’s wherever you say it is.

John had the idea to build on this phenomenon and start selling apparel like ball caps and t-shirts – what would one day become his lifestyle brand, Redneck Riviera. But from the start, success didn’t come easy. Getting a trademark for Redneck Riviera was the first battle of many. He went back and forth with the trademarking office, unrelenting, and eventually won.

It’s not that John was up against any unusual odds. If you’re entrepreneur, or just a regular Joe trying to persevere, obstacles and hearing “no” as an answer come with the territory.

As John says, whether or not you succeed comes down to “absolute unwillingness to relent.” This goes for entrepreneurs, musicians, songwriters, and any hardworking American. It’s universal, which is why the experience of the Redneck Riviera brand has meaning beyond t-shirts or ball caps.

If you’ve ever relentlessly pursued a passion, you already know what Redneck Riviera stands for. You can understand what it means to be America’s work hard, play hard brand.

We all want to find success in life – our own definition of success – but grit and relentlessness are often what get you there. John says it perfectly: “to have the right to play hard, you have to earn it by working hard.” John followed this advice in his pursuit of the Redneck Riviera brand, but you can take this mantra and apply it to whatever your pursuit of passion is.

A word of the wise: it’s not always going to be easy. But, with an unrelenting spirit and the right ally (financial or otherwise) you can find your success.