The $200 cash bonus promotion has ended.
Already signed up?
If you opened an eligible Ally Invest account with this promotion, complete the following steps to lock in your bonus.
Self-Directed Trading
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For DIY types, plus skilled or adventurous traders
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Free rein to choose stocks, bonds, ETFs and more
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$0 to start + no commission fees on most U.S.-listed securities
How it works.
Open an eligible new Self-Directed Trading account by selecting Open Account on this page by 8/20/2025.
Transfer in a minimum of $1,000 into the new account within 60 days of opening it. (FYI: It’s OK to do so over multiple transfers.)
That’s it — keep your account open and in good standing to receive your $200 bonus.
Terms and conditions apply.
Robo Portfolio
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Invest without lifting a finger; we’ll pair you to a portfolio
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Set your goals and we’ll monitor — our robo-advisor does the work from there. You can easily update your goals anytime as things change.
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Start with $100 minimum; choose no advisory fee or to put more in the market for 0.30% a year
How it works.
Open a new eligible Ally Invest Robo Portfolio by selecting Create Your Plan on this page by 8/20/2025.
Go to Transfers to set up and start automated monthly recurring transfers from any bank account to your new Robo Portfolio account within 30 days of opening your account.
Complete at least three consecutive automated monthly recurring transfers into the new account.
That’s it — keep your account open and in good standing to receive your $200 bonus.
Terms and conditions apply.
We’ll deposit your bonus within 30 days.
After you complete all the required steps, be on the lookout for your reward within a few weeks. We’ll also stay in touch until this point to remind you what’s next.
It’s never too late to start investing with Ally.
We have an investment account for every type — all budgets and experience levels welcome. Pick one (or many).
FAQs
We have answers.