Vehicle Protection Products
Prioritizing protection for your customers and dealership.
Our F&I products and services are designed to help you maximize revenue opportunities, improve customer service and retention and streamline dealership operations.

A wide range of products for a broad range of needs.
Ally Premier Protection offers a wide range of coverage levels, plan terms and deductible options to help find what works best for your customers’ driving habits and budgets.
Ally Premier Protection
The Ally Premier Protection suite of products offers several coverage options to fit your vehicle needs — from basic maintenance to major repairs.
Major Guard, Major Guard Plus and Major Guard EV aren't available in the state of Washington.
In Florida, the provider is MIC Property and Casualty Insurance Corporation, FL Lic. #9299 or Motors Insurance Corporation, FL Lic. #1495, 500 Woodward Avenue, 14th Floor, Detroit, MI 48226. For states other than Florida, the provider is Universal Warranty Corporation, 500 Woodward Avenue, 14th Floor, Detroit, MI 48226.
Comprehensive Coverage
Ally Auto Care®
Boost customer satisfaction by offering protection from rising vehicle maintenance costs for gasoline, diesel, and hybrid vehicles
Help steer customers back to your service department with marketing support
Customize your customer’s coverage based on their driving habits and vehicle type
Coverage available for vehicles up to 20 years old
Services include engine oil and filter changes, tire rotations, and more
Ally Auto Care Plus™
Enhance customer retention with next-level maintenance services for most vehicles, including EVs
Recommend time or mileage terms based on customer's specific needs
Coverage available for vehicles up to 12 years old and 150,000 miles
Covers all maintenance services in Ally Auto Care plus many items recommended in your vehicle maintenance schedule
Refer to the Sample Customer Agreement for more details
Limited Warranty
Enhance the value of your inventory by providing Limited Warranty coverage on eligible used vehicles
Choose from 3 limited warranty time/mileage options
Provide your customers with $50 deductible coverage for select components within Engine, Transmission, Front/Rear Wheel Drive, Fuel Delivery, Brakes, Electrical and Air Conditioning component groups
Receive marketing support to help you promote this product to potential customers
Guaranteed Asset Protection (GAP)
Finance terms for new and used vehicles
Insurance deductible coverage (where permitted by state law)
Available as a GAP waiver (GAP is not available in New York or Washington D.C.)
Available on commercial vehicles (surcharge applies)
GAP Plus provides a $1K credit towards a replacement vehicle when it’s purchased from the original selling dealer (contact your Ally Account Executive for state availability)
Major Guard, Major Guard Plus and Major Guard EV aren't available in the state of Washington.
In Florida, the provider is MIC Property and Casualty Insurance Corporation, FL Lic. #9299 or Motors Insurance Corporation, FL Lic. #1495, 500 Woodward Avenue, 14th Floor, Detroit, MI 48226. For states other than Florida, the provider is Universal Warranty Corporation, 500 Woodward Avenue, 14th Floor, Detroit, MI 48226.
Everyday Protection Products
Ask your Ally account executive about the availability of these products.
Tire & Wheel Protection
Repairs or replaces tires and wheels damaged by a covered road hazard. All coverage levels offer terms ranging from 1-6 years and includes 24/7/365 roadside assistance.
Dent Protection
Utilizes an innovative paintless dent repair (PDR) process to remove minor dings and dents on your vehicle’s vertical surfaces with no sanding, painting, or body fillers. Coverage is available in convenient 1-6 year terms.
Theft Protection (Etch)
Helps safeguard your vehicle by permanently etching a unique 6-digit number on six glass surfaces along with warning decals.
Theft Protection (DNA)
Uses a DNA marking system by placing permanent tamper-resistant labels on six areas of your vehicle which leave a traceable mark that can only be detected by UV light if removed.
Appearance Protection
Helps protect your vehicle’s exterior finish from contaminants like acid rain, bird waste, and tree sap, which are not covered under your factory warranty. Interior fabric protection protects against accidental spills and stains. Includes a 10 year warranty.
Windshield Protection
Utilizes a permanent process that extracts air from a crack, chip, or star with a curable resin that helps prevent spreading while restoring strength and visibility. Coverage is available in convenient 1-6 year terms.
Key Protection
Helps you obtain a replacement key fob in the event it's lost, damaged, or stolen. Plan terms range from 1-6 years and you’ll also enjoy 24/7/365 roadside assistance.
Multi Protection
Provides layered coverage bundles that can include all or some of the following: tire and wheel, dent, windshield, and key protection.
Ally Certified Pre-Owned
The Ally Certified Pre-Owned Limited Warranty can help you stand out from the competition while helping your customers get the exclusionary mechanical coverage they need.
We've made it easier to support your customers with two limited warranty options: 3 months/ 3,000 miles or 6 months/ 6,000 miles.
More about the program.
Coverage starts when the manufacturer’s limited warranty (bumper to bumper) expires. If a vehicle is out of warranty, coverage starts at the time of purchase.
Coverage length | Up to 6 months/6,000 miles |
Vehicle eligibility | 10MY/100K miles |
Deductible | $0 |
24/7 roadside assistance | Included |
Alternate transportation | Included |
Trip interruption | Included |
Not available in the state of Kansas. |
To check availability in your state, contact your Ally Account Executive.
Benefits we think you’ll enjoy.
Favorable financing. Vehicles with a 6-month/6,000-mile limited warranty will also be eligible for Certified Pre-Owned Vehicle (CPOV) financing through Ally Financial, including an additional $1,000 vehicle valuation.
New sales opportunities. Optimize your used vehicle inventory and drive growth in product sales and financing.
Upgrade options. Customers can expand their coverage by purchasing Major Guard or Major Guard EV with a $0 or $250 disappearing deductible options.
Jumpstart your business.
Go all-in with Ally and drive success with a unique suite of performance-boosting products, training, tools and services.
Dealer Needs Assessment (DNA)
We’ll help give you a competitive edge by assessing your dealership’s strengths, identifying opportunities, and providing a customized plan. These 3 phases of DNA are virtually seamless for your dealership, but invaluable for your bottom line.
The 3 DNA Phases
Consultation
Assessment
Proposal
Ally Dealer Rewards
This exclusive program rewards you when you sell or use our qualifying products and services. The more business you do with us, the more we reward you.
Ally awarded $237 million to participating dealers in 2024.
Read more about Dealer Rewards
Work smarter, not harder.
Our cutting-edge tools ensure a streamlined, easy-to-use experience from sales to service.
Vehicle Protection Center (VPC)
Manage multiple aspects of sales, claims and billing with this comprehensive online application that helps you:
Save time and money by automating processes like claims administration and contract registration
Access rates and create contracts more quickly and efficiently
Eliminate duplicate entry with DMS integration
Spend less time on calls with our quick online contract verification and claims authorization tool
With a wide range of options, from sales aids and brochures to forms, we have what you need for your day-to-day business. Visit our eStore homepage to log in or register for access.
“The best part of workings with Ally is what you are able to deliver. Ally is full spectrum — everything from training to dealer products and services to the finance side to helping us follow up with our customers and maintain that relationship.”
Marty Burke Rossi Chevrolet Buick GMC Washington, NJ
FAQs
We have answers.
The dealership where they purchased the Ally Premier Protection contract is their best option for repairs. However, customers can also receive service at any licensed repair facility in the United States or Canada.
Benefits include:
A web-based, DMS-integrated system to serve your customers
Training for dealership personnel
F&I performance reporting
Online account statements through the Ally Vehicle Protection Center
Online claim and contract submission
Electronic billing and claim reconciliation through SmartCash or ACH
Interest-free customer payment terms of 12 18 or 24 months with 0% financing available for authorized dealers through Service Payment Plan (SPP)
Call us at 1-800-631-5590, Mon-Fri, 8 am – 5 pm local time in most states.