Privacy

Ally Dealer Services Online Privacy Notice

You take online privacy seriously and so does Ally Dealer Services (“Ally”). The terms “we,” “our,” and “us” in this Notice refer to Ally. Our Online Privacy Notice (the “Notice”) describes the information we collect from and about you during your visit to our online interfaces (websites) owned or controlled by us (the “Site”). It also describes how we use information about you, with whom we share it and how we protect it. This Notice applies only to those Ally interfaces that link directly to this Notice.

It's important to know that our websites may contain links to third party sites not controlled by Ally or covered by this Notice. We recommend that you check the privacy statements of other sites you visit before providing any personal information.

Personal Information We Collect

We collect information from you when you visit our website and provide information to use the website in your capacity as a dealership employee. This information may include, but is not limited to:

  • Name

  • Dealership address

  • Dealer user's role

  • Dealer user's email address

  • Dealership telephone number

  • Dealership name

  • Your title

  • Primary dealer number (PDN)

  • User ID

If you contact us and choose to send us your company name, address and other personal information about yourself (such as your business contact details) and your company by e-mail or another electronic format, we may use it for market research and other marketing purposes, which may include sharing it with our affiliates (other companies within the Ally Financial family) and with our business partners. We may also disclose this personal information as otherwise permitted or required by law. Please note that text messaging opt-in data and consent will not be shared with any third parties.

How We Use Tracking Technologies

We use a variety of technologies, including cookies, to collect information about your online and mobile activity when you visit our website.

How we use Tracking Technologies:

  • Session Cookies: to establish and maintain your profile on our Sites or App.

  • Saving preferences: to remember your log-in details and account preferences.

  • Website Performance: to monitor website traffic and analyze user behavior to improve our services.

  • Personalization: to tailor our digital channels to provide a customized experience.

  • Customer support: to enable features like live chat.

Managing Tracking Technologies:

  • You can disable cookies by navigating to your browser’s cookie setting options and by turning off or disallowing third party cookies.

  • Keep in mind that if you choose to disable or delete cookies, you may limit the functionality we can provide when you visit our Sites.

Online Behavioral Advertising (OBA) on Third Party Sites

We use OBA on third party websites and apps that are not affiliated with Ally to show you ads that align with your interests.

Interest‐Based Advertising

How does Interest-Based Advertising work?

  • The third parties we contract with may use cookies or other technologies to gather interest-based information to customize the ads you see.

  • This information may be combined and linked with data from other sources. We may also use aggregate data to display ads or content that may interest you. 

How you can control OBA:

  • Ally has adopted the use of the AdChoices Icon (also known as the Advertising Option Icon) on our interest-based advertising (excluding ads appearing on platforms that do not accept the icon). You can click the AdChoices Icon to learn more and control whether or not you receive this type of advertising from participating companies.

Device-Based Advertising

How it works:

  • We use your device information to help deliver our ads and measure ad campaign effectiveness.

  • We and our third parties compile and compare this information to create a unique ID for individual devices that can be “matched” with the same data from other sites or apps.

  • Some companies we work with are also able to associate related devices into households based on common characteristics, such as IP addresses.

Opt-Out Preference Signals

If the Ally website you're visiting has collection and sharing for targeted advertising enabled, we'll respond to your browser's Opt-Out Preference signals as described in this Notice.

Security Of Your Personal Information

We maintain administrative, technical, and physical safeguards designed to protect and limit access to your personal information.

Companies that provide services on our behalf are required by contract to protect customer information. They are only allowed to use the information they collect for the purpose of providing the services that we have contracted with them to provide.

Personal Information About Children

We do not knowingly collect or maintain personal information about children under the age of 13 unless the personal information is provided by a parent, legal guardian or authorized adult. Our websites are not intended for children under 13. Visit the Federal Trade Commission website for more information on the Children’s Online Privacy Protection Act (COPPA).

Public Forums Available on Our Sites and Social Media

Public forums are available on our Sites, and they may include text, photographs and videos that are accessible to the general public. Unless we tell you otherwise, any information you disclose in these areas may become public information.

We also provide experiences through social media platforms such as Meta, X, LinkedIn, Snapchat, Reddit, and YouTube. Any and all information you share on these platforms is visible to any visitor to these platforms. Refer to each social media platform for their Terms of Use and Privacy Notices.

You should use caution when deciding to disclose personal information in these areas.

Changes to this Notice

This Notice is effective February 5, 2026. We reserve the right to alter this Notice at our discretion. Any change to this Notice will be posted on our website in a timely manner.

Related

CCPA Disclosure for California Residents (PDF 187 KB)