October 1 is Pumpkin Spice day, so maybe you proudly order that PSL (that’s pumpkin spice latte for the uninitiated). On Bosses Day, which is usually observed on October 16, you might thank your favorite boss. And on the second Monday in October, consider commemorating National Online Bank Day by socking away a little more in savings.

For decades, money transactions of any kind required making a visit to a bank teller. But with each passing year, more and more Americans are going online (these days, on their phones) to do their banking — from depositing checks to paying bills to transferring funds.

And with the ever-increasing use of technology, that number is certainly growing.

National Online Bank Day (NOBD), which was created by Ally Bank in 2015, celebrates exactly what customers are experiencing: the many advantages that online banking brings … without the limitations and inconveniences of a physical bank.

Compared to traditional brick-and-mortar banks, online banks such as Ally Bank can have a lower cost structure. This means that they can offer competitive interest rates, reduced fees, and higher caliber customer service than other institutions.

In other words, the money you have in an Online Savings Account, Certificate of Deposit, Interest Checking Account, or Money Market Account is likely to earn more in interest at an online bank than at a traditional bank.

And online banks like Ally Bank can also be more nimble in adopting consumer banking innovations, such as convenient mobile payment options like Zelle®, advanced security features that protect consumers’ sensitive personal information, and customer service agents that are available 24/7.

We know that you’re happier when your money is safe and has the opportunity to grow faster. So this National Online Banking Day, make a gift to yourself by building up your savings (can you increase it by 1 percent?) or by moving your savings to an online bank, where you could potentially earn more in interest.

Then sit back and relax knowing your money is secure and growing, thanks to innovation that’s made banking more efficient, competitive, and rewarding than ever.

Learn how Ally Bank can work best for you.