Trevin Reed is one of a select group of 49 dealer nominees from across the country who will be honored at the 107th annual National Automobile Dealers Association (NADA) Show in Las Vegas, Nevada, on February 3, 2024.
The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. The award recognizes the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Reed was chosen to represent the Missouri Automobile Dealers Association in the national competition – one of only 49 auto dealers nominated for the 55th annual award from more than 16,000 nationwide.
“I am passionate about building teams by giving individuals the tools and training they need,” nominee Reed said. “There is no feeling better than watching a healthy, high-performing team succeed.”
In 2006, Reed earned a degree in business administration from William Jewell College in Liberty, Missouri. He also served in the United States Marine Corps from 2006 to 2013. After his service, Reed joined his family’s dealership group and spent two years learning every aspect of the business. He was soon named sales manager and general manager.
“I grew up in the car business as my father was a dealer,” he said. “To prepare myself for future leadership roles, I was willing to work harder than anyone else in the organization while doing what other people did not want to do.”
Today, he owns the Reed Automotive Group with his father Randall and brother Tyler, and serves as dealer principal overseeing multiples stores in Missouri and Kansas, representing Buick, Chevrolet, Chrysler, Dodge, GMC, Hyundai, Jeep and Ram.
An active member of the Missouri Automobile Dealers Association, Reed is currently executive director and a member of the NextGEN committee.
“Through my roles within the organization, I have been able to learn from my peers and influence the direction of the state association in an attempt to better serve communities and the dealerships within them,” he said.
Reed is also proud of the differences he has made in his local area.
“We fill 350 backpacks for needy families at the start of each school year,” he said. “It’s a team effort as we shop for the items, pack them on the showroom floor and deliver them to area schools.”
In addition, he and his brother have worked together to create a foundation to help veterans, a cause that is close to Reed’s heart as a Marine.
“Our Helping Heroes Foundation was launched to help current and former service members receive medical care and treatment outside of the spectrum of the Veterans Administration’s scope of care,” he said. “We partnered with a physician and nurse practitioner and have treated more than 35 veterans with the intention of helping those service members recover from service-related injuries and have a better quality of life.”
Reed also supports the Global Orphan Project and the First Baptist Church of Platte City in Platte City, Missouri, where he is a business councilmember.
Dealers are nominated by the executives of state and metro dealer associations around the country. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive $5,000 for their favorite charities and the winner will receive $10,000 to give to charity, donated by Ally.
In its 13th year as exclusive sponsor, Ally also will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will be recognized on AllyDealerHeroes.com, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.
“At TIME, we are proud to uphold the decades-long tradition of honoring automotive dealers who make a positive impact and show dedication to their communities through our TIME Dealer of the Year award,” said TIME CEO Jessica Sibley. “We are excited to keep this tradition of applauding these community contributions together with our partners at Ally.”
Doug Timmerman, president of dealer financial services, Ally, said, “Auto dealers nominated for the TIME Dealer of the Year award have demonstrated an unwavering commitment to not only the industry but to their respective communities through volunteerism, sponsorships, and supporting charitable causes, no matter the market climate. Whether their clients are purchasing a first car or upgrading for a growing family, these selected dealers have successfully extended their relationships beyond the showroom and have been steadfast in driving their communities forward.”
Reed was nominated for the TIME Dealer of the Year award by Doug Smith, president and CEO of the Missouri Automobile Dealers Association. He and his wife Lauren have three children.