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Ask an ally: 5 ways to invest like a financial advisor

Dimitri Pan, CFP® & Brandon Shephard · ·3 min read

When you think of a financial advisor, you probably picture someone who helps others manage their money and navigate complex markets. But do they follow the same advice they give to their clients?

We spoke with two Ally Invest senior financial advisors, Dimitri Pan and Brandon Shephard, to understand the principles that shape their personal investing decisions.

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Start with your “why”

Before making any investment, Dimitri and Brandon ask themselves, “What do I want my future to look like?” For Brandon, he’s determined to build generational wealth and provide opportunities for his children. Dimitri plans his portfolio around joint goals with his spouse, focusing on their shared milestones.

To identify your financial goals, they recommend asking yourself the same question. Once you’ve defined your “why” for investing, you can move forward with purpose and motivation, whether it’s for family, financial freedom, retirement or security.

Learn more: Set up a complimentary consultation with an Ally Invest dedicated advisor.

Five advisor-approved investing practices

Our financial advisors follow these five practical approaches.

1. Matching strategy to timeline

Whether buying a house, funding a child’s education, preparing for retirement or all of the above, your goals can help determine your time horizon. Our advisors like to think of their goals in five-year increments to help break down the timelines:

  • Short-term: For goals they want to accomplish in five years or less, safety is usually a big factor. Our advisors consider keeping funds in cash or conservative investments that suit their risk tolerances.

  • Intermediate: When their goals are a little further down the road (think five to 10 years), our advisors consider taking on some calculated risk, while keeping a balanced portfolio of securities with lower expected volatility.

  • Long-term (10 years or more): This is where our advisors might be comfortable being a little more aggressive, since markets have more time for potential recovery. They might consider, say, a stock-heavy portfolio to capture compounding over decades for goals that are 10 years or more away.

All these strategies incur some risk, since there’s never a guarantee of return with investing, but understanding their own capacities for risk helps Brandon and Dimitri plan out what kinds of investments they're comfortable with for different timelines.

Take note: Our advisors stress the importance of building an emergency fund. Depending on what’s best for individual circumstances, a person could focus on this before or while they tackle investing toward short-term, intermediate or long-term goals. Having at least three to six months’ worth of expenses easily accessible can help with recovery from unexpected life events, such as a medical emergency or layoff, without having to dip into investments.

Understanding their own capacities for risk helps Brandon and Dimitri plan out what kinds of investments they're comfortable with for different timelines.

2. Building a strong portfolio

When it comes to mitigating risk and increasing long-term growth potential, our advisors value diversifying their investments across various asset classes. They also discuss how they might lean into exchange-traded funds (ETFs) and mutual funds to spread out risk, rather than going all in on a single stock. (Keep in mind, ETFs generally have lower fees and are more tax-efficient than mutual funds.)

Of course, our advisors occasionally buy individual stocks, usually with a small amount of “play money.” However, they typically focus their portfolios on broad-based funds that have a better chance of providing long-term growth and stability with lower risk.

3. Investing tax-smart

Understanding how investments affect overall tax liability is an important part of building a portfolio. Here are a few tax-advantaged accounts our advisors noted:

  • 401(k): Many employers offer a matching contribution to a 401(k), which is essentially free money. Employee-elective deferral contributions to traditional 401(k)s are also pre-tax, meaning they lower taxable income and could result in a lower tax bill.

  • Health Savings Accounts (HSAs): Putting money in an HSA can offer certain tax benefits, such as tax-deductible contributions, tax-free growth on earnings and tax-free withdrawals when used for qualified medical expenses.

  • Roth Individual Retirement Account (IRA): Contributions to a Roth IRA have already been taxed, so withdrawals in retirement are completely tax-free (provided certain conditions are met).

Tax-loss harvesting — selling investments at a loss to offset capital gains — is another investment strategy Brandon and Dimitri might use to reduce their tax bills. With regard to taxes, they stress the value of consulting with a tax professional or a financial advisor that offers tax planning services.

4. Automating investments

Wherever possible, the advisors set up recurring contributions to their retirement or automated accounts to keep their investing consistent. This can be particularly helpful in avoiding the temptation of trying to time the market during market swings and can reduce the likelihood of choosing investments based on emotions.

If someone isn't quite ready for a dedicated financial advisor, an Ally Invest Robo Portfolio is an alternative that might help them automatically manage a diversified portfolio based on their financial goals and risk tolerance, and rebalance their investments as needed.

5. Get an outside perspective

Even our financial advisors have financial advisors. Working with a professional helps them remain disciplined and avoid rash decisions, as well as integrate an impartial third-party perspective into their money discussions. Especially when financial planning with a spouse or partner, having that outside resource can keep both parties on equal footing.

Connect with an advisor through Ally Invest Personal Advice to build a plan that meets you where you are and where you’d like to be.

Written by
Image of Dimitri Pan, Senior Financial Advisor, Ally Invest
Dimitri Pan, CFP®
Senior Financial Advisor, Ally Invest
Image of Brandon Shephard, Senior Financial Advisor, Ally Invest
Brandon Shephard
Senior Financial Advisor, Ally Invest