Dealer Help Desk:

Ally Difference

The Ally Difference

We serve you while you serve your customers.

For over 100 years we’ve helped dealers serve their customers by providing the best-in-class products and services they need – and by remaining true to the automotive passion we share.

Industry Experience

With account executives averaging 15 years of dealer experience – and nearly 5,000 team members dedicated to auto finance operations – Ally provides unparalleled auto industry support.

Experience in the field

We offer a great depth of product knowledge and industry experience with specialists in retail finance, commercial finance, insurance, remarketing, wholesale and dealer loans on our team.

In all, Ally has nearly 5,000 employees dedicated to supporting dealer financial services. About 2,500 of those team members are auto finance and insurance focused, and more than 2,200 others are focused on supporting our automotive servicing operations.

Doing right by you

Working as your ally, we help you gain efficiencies, increase your product offerings and work to improve your revenue. Everything we do begins and ends with our auto dealer customers in mind.

At a glance

  • Ally has the expertise to offer dealers unmatched business support
  • Winner of Auto Dealer Today’s 2021 Platinum Award for Online Auction
  • Ally’s F&I solutions result in 90% of claims being paid in under a day

Ally Dealer Rewards

Our exclusive Ally Dealer Rewards program encourages eligible dealers to sell and use qualifying Ally products and services. The program operates under one simple idea: The more business you do with us, the more we reward you.

How it works

The Dealer Rewards program:

•  Is available to all eligible auto dealers doing business with Ally

•  Provides cash rewards to participating dealers for selling qualifying Ally products

•  Offers increasing program levels that allow dealers to earn greater rewards based on higher volume

•  Provides daily and monthly program reporting for easy tracking of rewards

over $495 million

Paid to participating dealers in 2022

Earn Champions Club Status

Our exclusive Champions Club rewards top-performing dealers who sustain a high level of engagement across all lines of business and maintain a wholesale floorplan relationship with Ally.

To learn more about Ally Dealer Rewards, call your account executive or send an email to

TIME Dealer of the Year (TDOY)

Each year, Ally, TIME and the National Automobile Dealers Association (NADA) celebrate the many ways auto dealers give back and do right by the communities that support them.

As an exclusive sponsor of the TIME DOY program, we provide grants to eligible 501(c)(3) charities chosen by the nominees, finalists and winner. We’re proud to celebrate the generous dealers who go above and beyond to make an impact in their neighborhoods and on our industry.

Picture of Gary Rome, 2023 TIME Dealer of the Year Winner


Ally Customer Touchpoint ExperienceTM

Throughout the entire customer life cycle, Ally can help you engage, inform and drive customers to consider your dealership for their next vehicle purchase or lease.

Early Shopping

Turn early shopping prospects into customers

Mindful vehicle shoppers perform lots of research. They may seek out everything from online ratings and reviews to social media discussions and consumer auto shows. We can help ensure your dealership is part of their consideration process with engaging digital content, targeted communications, in-store collateral, and event support.

We provide:

Point of sale materials

Our eStore offers a broad range of materials you can leverage to help keep your brand top-of-mind for customers and prospects both in and out of your dealership.

Local events

We work with you to host fun public endeavors featuring your dealership in your market area to help enhance local consumer perceptions of your brand.

Early Acquisition

Communicate early and often after acquisition

Enthusiastic new buyers and lessees are eager to get familiar with their new vehicles. It’s an important time for your dealership to grow this new customer relationship beyond your lot. Support and guide them with welcoming communications, online support and targeted account notifications.

We provide:

Welcome email and kit

After the contract is booked, we provide key information your customer will need to set up and maintain their account from start to finish. We feature you, the selling dealer, throughout all communications when possible to help keep you top of mind.


Stay top-of-mind mid-cycle

Attentive mid-cycle customers are receptive to messaging about account and vehicle maintenance. This often-overlooked phase of the customer life cycle provides a rich opportunity to engage buyers and lessees. Try targeting your customers with messaging and promotional offers to encourage consideration of – and drive visits to – your dealership.

We provide:

My Ally Update

We offer this quarterly e-newsletter to share relevant information and auto news with all of our auto customers.

Trade Cycle

Trade cycle time? Keep your customer.

Excited trade cycle customers are focused on their next opportunity. These buyers and lessees want to see what’s available and weigh their options before choosing a new vehicle – giving you a chance to maximize the relationship you’ve built with them to ensure they consider your dealership again. We support your efforts with targeted customer communications.

We provide:

Contract maturity emails and lease-end kit

We send timely reminders and information to your customers who are nearing the end of their lease or retail contracts to minimize confusion and guesswork and drive them back to your dealership.


We provide you with actionable payoff leads and other opportunities through Ally Dash to help you easily identify customers who may be in the market for their next vehicle. Learn more

Working with Us

Why Ally

Lots of services at your service.

There are many ways and reasons for you to do business with us.

We Do It Right

8,800 allies at your service.

The same way you strive to do the right thing for your customers and community, we work to do right by you. Through dedication, perseverance and teamwork, we continue promoting a positive culture that helps us all win.

Why Ally

What can Ally do for you?

From vehicle financing and dealership insurance to dealer rewards, comprehensive team training and much more, there are many ways and reasons for you to do business with us.

We Do It Right

8,800 allies at your service.

The same way you strive to do the right thing for your customers and community, we work to do right by you. Through dedication, perseverance and teamwork, we continue promoting a positive culture that helps us all win.

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