Skip to login Skip to main content
  • 1-866-766-4622
  • Monday through Friday 9:30 am to 6:30 pm eastern time and Saturday 9:00 am to 6:00 pm eastern time

The Ally Difference

We serve you while you serve your customers.

For over 100 years we’ve helped dealers serve their customers by providing the best-in-class products and services they need – and by remaining true to the automotive passion we share.

Industry Experience

With account executives averaging 15 years of dealer experience – and nearly 5,000 team members dedicated to auto finance operations – Ally provides unparalleled auto industry support.

Experience in the field

We offer a great depth of product knowledge and industry experience with specialists in retail finance, commercial finance, insurance, remarketing, wholesale and dealer loans on our team.

In all, Ally has nearly 5,000 employees dedicated to supporting dealer financial services. About 2,500 of those team members are auto finance and insurance focused, and more than 2,200 others are focused on supporting our automotive servicing operations.

Doing right by you

Working as your ally, we help you gain efficiencies, increase your product offerings and work to improve your revenue. Everything we do begins and ends with our auto dealer customers in mind.

At a glance

  • Ally has the expertise to offer dealers unmatched business support

  • Winner of Auto Dealer Today’s 2021 Platinum Award for Online Auction

  • Ally’s F&I solutions result in 90% of claims being paid in under a day

Ally Dealer Rewards

Our exclusive Ally Dealer Rewards program encourages eligible dealers to sell and use qualifying Ally products and services. The program operates under one simple idea: The more business you do with us, the more we reward you.

How it works

The Dealer Rewards program:

  • Is available to all eligible auto dealers doing business with Ally

  • Provides cash rewards to participating dealers for selling qualifying Ally products

  • Offers increasing program levels that allow dealers to earn greater rewards based on higher volume

  • Provides daily and monthly program reporting for easy tracking of rewards

over $495 million

Paid to participating dealers in 2022

Earn Champions Club Status

Our exclusive Champions Club rewards top-performing dealers who sustain a high level of engagement across all lines of business and maintain a wholesale floorplan relationship with Ally.

To learn more about Ally Dealer Rewards, call your account executive or send an email to

TIME Dealer of the Year (TDOY)

Each year, Ally, TIME and the National Automobile Dealers Association (NADA) celebrate the many ways auto dealers give back and do right by the communities that support them.

As an exclusive sponsor of the TIME DOY program, we provide grants to eligible 501(c)(3) charities chosen by the nominees, finalists and winner. We’re proud to celebrate the generous dealers who go above and beyond to make an impact in their neighborhoods and on our industry.

Learn more
Headshot of Rita Case


Ally Customer Touchpoint ExperienceTM

Throughout the entire customer life cycle, Ally can help you engage, inform and drive customers to consider your dealership for their next vehicle purchase or lease.

Communicate early and often after acquisition

Mindful vehicle shoppers perform lots of research. They may seek out everything from online ratings and reviews to social media discussions and consumer auto shows. We can help ensure your dealership is part of their consideration process with engaging digital content, targeted communications, in-store collateral, and event support.

We provide:

Point of sale materials

Our eStore offers a broad range of materials you can leverage to help keep your brand top-of-mind for customers and prospects both in and out of your dealership.

Local events

We work with you to host fun public endeavors featuring your dealership in your market area to help enhance local consumer perceptions of your brand.