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Vehicle Protection Products

Prioritizing protection for your customers and dealership.

Our F&I products and services are designed to help you maximize revenue opportunities, improve customer service and retention, and streamline dealership operations.

There’s strength in our numbers

Our strength comes from unrivaled experience in the F&I business and the passion our people bring to our dealers every day.


Years of Automotive History


Experienced F&I Professionals

A wide range of products for a broad range of needs.

From protection against unexpected vehicle repair costs to safeguarding your dealership, our flexible portfolio of products offers you and your customers peace of mind.

Ally Premier Protection Logo

Ally Premier Protection

Backed by our F&I expertise, Ally Premier Protection offers a wide range of coverage levels, plan terms, and deductible options, including a disappearing deductible, to help find what works best for your customers’ driving habits and budgets.

Major Guard®

Our most comprehensive coverage to power your drive.

Check out Major Guard details

Major Guard EV®

Ultimate protection to power your EV. 

Check out Major Guard EV details

Essential Guard®

Fundamental coverage for a comfortable drive.

Check out Essential Guard details

Feature Guard®

Intelligent coverage for your tech and safety items.

Check out Feature Guard details

In Florida, the provider is MIC Property and Casualty Insurance Corporation, FL Lic. #9299 or Motors Insurance Corporation, FL Lic. #1495, 500 Woodward Avenue, 14th Floor, Detroit, MI 48226. For states other than Florida, the provider is Universal Warranty Corporation, 500 Woodward Avenue, 14th Floor, Detroit, MI 48226 or call 1‑800‑631‑5590 .

Jumpstart your business.

Go all-in with Ally and drive success with a unique suite of performance-boosting products, training, tools and services.

Dealer Needs Assessment (DNA)

We’ll help give you a competitive edge by assessing your dealership’s strengths, identifying opportunities, and providing a customized plan. These 3 phases of DNA are virtually seamless for your dealership, but invaluable for your bottom line.

THE 3 DNA PHASES: Consultation > Assessment > Proposal

Ally Dealer Rewards

This exclusive program rewards you when you sell or use our qualifying products and services. The more business you do with us, the more we reward you. 

Ally awarded $420 million to participating dealers in 2019.

Read more about Dealer Rewards

Work smarter, not harder.

Our cutting-edge tools ensure a streamlined, easy-to-use experience from sales to service.

Vehicle Protection Center (VPC)

Manage multiple aspects of sales, claims and billing with this comprehensive online application that helps you:

  • Save time and money by automating processes like claims administration and contract registration

  • Access rates and create contracts more quickly and efficiently

  • Eliminate duplicate entry with DMS integration

  • Spend less time on calls with our quick online contract verification and claims authorization tool

VPC Benefits

See how our innovative tools and processes ensure a simple, streamlined experience from sales to service.

Ally eStore

With over 1,000 options, from sales aids and brochures to forms, we have what you need for your day-to-day business. Visit our eStore homepage  to log in or register for access.

"The best part of working with Ally is what you are able to deliver. Ally is full spectrum – everything from training to dealer products and services to the finance side to helping us follow up with our customers and maintain that relationship."

Marty Burke
Rossi Chevrolet Buick GMC
Washington, NJ


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