Comprehensive coverage you can count on.
Ally Dealership Insurance offers protection that’s been proven by more than 100 years of service to fit the unique needs of auto dealerships.
An Ally for Auto Dealerships.
With 100 years of expertise and a full suite of nationwide coverage options, it’s no accident Ally is trusted by thousands of dealers for asset protection. You want the best for your business, and we’re here to help.
Key Offerings

Wholesale Floorplan Program
The Wholesale Floorplan Program provides physical damage coverage to help protect dealership inventories.
Coverage for a variety of vehicles
Floor Planned Inventory
Floor Planned Demonstrators
Floor Planned Shop Rentals
Dealer Daily Rentals
Standard program benefits
Experienced physical damage claim adjusters
No monthly value report requirements
Spot delivery coverage
Free loss control and prevention services
Monetary resources to move vehicles threatened by hurricane or flood activity
Broad range of deductibles available
Both comprehensive and collision deductibles are available to fit each dealership’s needs and budget. Some states have special comprehensive wind and hail deductibles.
Pricing tailored to each dealership
Pricing is based on each dealership’s loss information, geographic location, inventory value and chosen deductible.
Please refer to the policy for a complete explanation of the terms, provisions, conditions, coverages, deductibles and exclusions of the program. Underwritten by Motors Insurance Corporation, a member of the Ally Insurance group of companies.
Inventory Coverage
Inventory Coverage protects vehicle inventory that isn’t financed or insured under the Wholesale Floorplan Program.
Three types of coverage
Comprehensive coverage
Collision coverage
False pretense coverage
A variety of vehicles are eligible
Inventory
Demonstrators
Shop Rental and Service Vehicles
Broad range of deductibles available
Both comprehensive and collision deductibles are available to fit individual needs and budgets. Some states have special weather deductibles with varying costs.
Standard program benefits
No monthly value report requirements
Spot delivery coverage
Free loss control and prevention services
Monetary resources to move vehicles threatened by hurricane or flood activity
Franchised dealerships eligible
The program is available to franchised automobile dealerships that meet the underwriting standards and criteria for the program.
This description is provided for illustrative purposes only. Please refer to the policy for a complete explanation of the terms, provisions, conditions, coverages, deductibles and exclusions of the program. Dealer Direct Inventory Program is underwritten by Ally International Insurance Company Ltd, a member of the Ally Insurance group of companies.
Garage Coverage
The Ally Dealership Insurance Garage Coverage program was developed with nationally recognized commercial insurance underwriters to provide an array of customizable dealership property, liability and surety products.
Garage Liability
Worker’s Compensation
Umbrella
Property
Discrimination
Cyber Liability
Pollution
Employment Practices Liability
Directors & Officers Liability
This description is provided for illustrative purposes only. Please refer to the policy for a complete explanation of the terms, provisions, conditions, coverages, deductibles and exclusions of the program. Garage Liability and other listed coverages are written by third-party insurers unaffiliated with Ally Insurance group of companies.
The reviews are in.
We had no power for probably two weeks and no internet… Ally was there the very next day with a team of three or four people, and it gave me a sense of calm in the midst of just total chaos.
- President, SVG Motors (2023)
The insurance and the floorplan products all wrapped in one… makes it easy to manage the expense and make sure that the people in our dealerships know they have one person to call.
- CFO, Premier Automotive (2023)
That’s kind of their motto to have superior service rather than limited service…which gives you a level of comfort that they’re going to have your back when you need them.
- President, El Cajon Mitsubishi (2023)

We’ve got an “A” in Financial Strength from AM Best.
When it comes to helping protect your dealership, Ally Dealership Insurance and our dedicated team of experts will have you covered.
Contact us to get started.
For more information or to apply for coverage, contact your Ally Insurance Account Executive.
You can also call our Customer Service center at 1-800-729-4622, or email us at dealerproducts@ally.com for a prompt reply.
Start your claim.
You’re in the right place. To get started, select the claim type that applies to you. For help with reporting other claim types, contact your Ally Dealership Insurance Account Manager.
Ally Dash Portal
Process coverage renewals
Submit claims
Securely transfer sensitive documents

FAQs
Any vehicle in which Ally has a wholesale security interest is eligible for coverage.
Specific rates and premiums are based on the individual characteristics of your dealership. These include past loss experience, location, deductible choices, and policy limits.
Charges appear on your Ally Wholesale Billing Statement. You’re billed on a “per vehicle” basis for the specific time a vehicle remains in your inventory.
Our dealership-specific rates are applied per $100 of vehicle valuation, per year. The annual rate is converted to a daily rate that’s applied to each floor planned vehicle for the days it’s on the floor plan. Different rates apply to different vehicle types.