Ally Lending, Ally's point of sale lending business, is now Synchrony. Learn More
How to talk Ally Lending.
Follow some standards to help make the sale and provide a consistently on-brand experience.
What to know before you mention Ally Lending in your materials.
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Always get approval from us before you advertise. You can email assets for approval to approvals.lending@ally.com
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Work with your account manager on timing - allow enough time for us to review (and for you to make any changes)
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There may be additional requirements depending on where and how you use our name or logo
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Request Ally Lending marketing materials any time and we’ll mail them right to you
How to use the Ally logo.
The logo is the most visible asset in the Ally Lending toolkit, and should be included on all official Ally materials. The logo encapsulates the Ally brand and allows for maximum brand recognition. You should always use the logo with the registered symbol (®).
You should use our logo in things like:
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Servicing letters
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API/Portal integration
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Print
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Outdoor advertising
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Banners
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TV ads
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Social media
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Emails
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Mailers
Color Logo
Use this logo in marketing and non-marketing placements.
Black and White Logo
Use this when you’re printing in black and white.
Logo clearspace
Keep a good amount of negative space around the Ally logo to provide adequate readability. To maintain brand recognition, don’t let any other elements overlap into this area.
Example
What to do
Use the Ally logo on any page you like after full approval.
What not to do
Attach the Ally logo to your own logo or any competitor logos.
Advertising our financing.
We’ll help you get started when promoting financing with your services.
Let Ally Ad Assist help with the fine print.
Advertising Ally Lending just got easier with our smart tool that builds all the right headlines and disclosures, so you don’t have to.
Enjoy a seamless experience.
Check out the finishing touches.
Ally Lending Advertising Guidelines
Get more details on our requirements when promoting Ally Lending in your marketing materials.
How to create a compliant ad.
Press play to sharpen your skills and learn all you need to know when advertising our financing.
Client brochures to save, print, or share.
Whether you want to display in office or provide something to take home, download and print ready-to-go brochures explaining financing options through Ally Lending.
