Ally Purpose, People and Impact Report
365 days of doing it right.
Our 2024 Purpose, People and Impact Report details our year-long commitment to supporting our employees, bettering our communities and preserving our planet.
2024 report highlights.
Some wins deserve a special shout-out.
Nearly $1 billion
committed to housing initiatives.
Over 61,700 hours
volunteered by our team.
$2.9 million
contributed through employee donations and Ally Match.
Over 1,900 non-profits
supported through donations, volunteer hours and Ally Match.
Executing on strong governance.
Everyday excellence, integrity and accountability drive our Do It Right culture.
Conduct and ethics.
In everything we do, we strive to do what’s right. Acting as our guide is our Code of Conduct and Ethics, which every team member attests to annually and lives up to daily.
Read the full story (PDF)Artificial intelligence (AI).
We’re committed to leveraging technology as a cornerstone of our growth strategy, which includes leading the industry in advocating for and adopting responsible AI practices.
Read the full story (PDF)Cybersecurity and data privacy.
As an all-digital financial institution, cybersecurity and data protection are some of our primary risks, making protecting our customers’ information our most important responsibility.
Read the full story (PDF)Putting people first.
The bottom line: our colleagues and communities are our top priority.
Relief after the storm.
Less than two weeks after Hurricane Helene hit North Carolina, our employees fast-tracked financial support to over 130 fellow teammates in need.
Read the full story (PDF)Less than 2 weeks’ time to distribute relief.
130 employees received financial support.
Our honor: Supporting our heroes in the workplace.
A dedicated Employee Resource Group and an inspiring relationship help us provide opportunities for veterans.
Read the full story (PDF)1,017 hours contributed by volunteers.
1,466 members in the Veteran ALLYs ERG.
Big turnout, bigger impact: Taking over Clara Love Elementary.
Ally employees and NASCAR driver and Ally Racing team member Alex Bowman team up to teach a fun financial education session at a Title One school in Texas.
Read the full story (PDF)336 hours volunteered in one day.
992 students participated in the session.
Planting the seed: The launch of Money Roots.
Our free financial wellness program offers a fresh approach to financial well-being, helping people overcome early money memories to improve behaviors today.
Read the full story (PDF)4 free one-hour workshops taught live.
Protecting our planet.
Working together to make a world of difference.
Green Teams on the ground.
Ally team members get their hands dirty supporting planet-friendly priorities through thousands of volunteer hours.
Read the full story (PDF)30+ community organizations assisted.
3,400 volunteer hours in 2024.
Celebrating local, sustainable practices.
Ally, Envision Charlotte and Bee Downtown team up to support a community apiary at Envision Charlotte’s Innovation Barn, dedicated to creating a circular economy.
Read the full story (PDF)350 pounds of wildflower honey produced.
5x more honey than the previous year.
Calculating our carbon footprint.
Since our first calculation for fiscal year 2020, we continue to expand and refine our greenhouse gas emissions calculations to deliver accurate transparency into our carbon footprint.
Read the full story (PDF)96% reduction in natural gas consumption since 2020.
Our continued commitment to doing it right.
Driving lasting change will always be at the heart of who we are.
Inclusion and Belonging
Building a culture of belonging, where everyone can be better together.
Learn more about our commitment
Social Impact
Driving lasting change has always been at the heart of who we are, and it always will be.
Find out more about our social impact