Ally Purpose, People and Impact Report
365 days of doing it right.
Our 2025 Purpose, People and Impact Report details our year-long commitment to supporting our employees, bettering our communities and preserving our planet.
2025 report highlights.
Some wins deserve a special shout-out.
$1.3 billion
committed to housing initiatives.
77%
employee participation rate.
$1.7 million
contributed through employee donations and Ally Match.
Over 2,200 non-profits
supported through donations, volunteer hours and Ally Match.
Executing on strong governance.
Everyday excellence, integrity and accountability drive our Do It Right culture.
Conduct and ethics.
In everything we do, we strive to do what’s right. Acting as our guide is our Code of Conduct and Ethics, which every team member attests to annually and lives up to daily.
Read the full story (PDF)Artificial intelligence (AI).
We’re committed to leveraging technology as a cornerstone of our growth strategy, which includes leading the industry in advocating for and adopting responsible AI practices.
Read the full story (PDF)Cybersecurity and data privacy.
As an all-digital financial institution, cybersecurity and data protection are some of our primary risks, making protecting our customers’ information our most important responsibility.
Read the full story (PDF)Putting people first.
The bottom line: our colleagues and communities are our top priority.
Supporting the next generation of Charlotte’s innovators.
Home to our largest office, Charlotte is where we work, play, and put down roots. Our investment in Do Greater Charlotte will help local youth launch businesses, create content and build the skills and connections to make a difference.
Read the full story (PDF)$500,000 invested in the initiative.
An anticipated 500+ youth trained annually in digital and creative skills.
Committed to service, supported by Ally.
Rear Adm. Troy Pugh joined Ally in 2023, ready to apply his experience leading intelligence teams to his new role as Senior Director of the 2nd Line Fraud Program. But in 2025, another role took priority. As a U.S. Navy Reserve member, Pugh was unexpectedly called to duty.
Read the full story (PDF)
A lifelong commitment to learning.
Years after postponing her education to care for a loved one, Lynne returned to the classroom to earn her MBA. With support from Ally’s education benefits, she turned a longtime dream into reality while continuing to advance her successful career.
Read the full story (PDF)
Introducing the new and improved Money Skills.
Money Skills, our free nationwide workshop that helps people better understand their relationship with money, has been a part of our financial literacy efforts since 2017. In 2025, we examined the experience end-to-end and rethought how the program could better serve participants.
Read the full story (PDF)30+ Ally employees certified to teach Money Skills.
Protecting our planet.
Working together to make a world of difference.
Green Teams on the ground.
Ally team members get their hands dirty supporting planet-friendly priorities through thousands of volunteer hours.
Read the full story (PDF)40+ organizations assisted.
4,000 hours volunteered in 2025.
Building resilience along Detroit’s Riverfront.
Ally served as the sustainability sponsor for the opening of Ralph C. Wilson Jr. Centennial Park, developed by the Detroit Riverfront Conservancy. The shared civic space strengthens environmental stability while enhancing quality of life for Detroit’s citizens.
Read the full story (PDF)22 acres of beauty.
235 hours volunteered by Ally team members.
Calculating our carbon footprint.
Since our first calculation for fiscal year 2020, we continue to expand and refine our greenhouse gas emissions calculations to deliver accurate transparency into our carbon footprint.
Read the full story (PDF)93% reduction in natural gas consumption since 2020.
Our continued commitment to doing it right.
Driving lasting change will always be at the heart of who we are.
Inclusion and Belonging
Building a culture of belonging, where everyone can be better together.
Learn more about our commitment
Social Impact
Driving lasting change has always been at the heart of who we are, and it always will be.
Find out more about our social impact