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Privacy & Security FAQs

  • How can I review and update my privacy preferences?

    There are several ways to review and update your preferences:

    • Log in to your Ally Auto or Bank account and look for Profile and Privacy Preferences.
    • Call 1-800-204-2197 and have your account number available. Our menu will prompt you through your choices.
    • Visit and select Manage My Privacy Preferences. You’ll need to have your account number available.
  • How can I opt out of marketing emails?

    You can always opt out of marketing emails by selecting the unsubscribe link at the bottom of the email.

    In addition, you can manage your preferences through your Ally Auto or Bank online profile. If you don’t have an online profile, you can:

    • Call 1-800-204-2197 and have your account number available. Our menu will prompt you through your choices.
    • Visit and select Manage My Privacy Preferences. You’ll need to have your account number available.
  • Does Ally share my personal information with other companies?

    Yes, Ally may share your personal information with other companies, as stated in our Privacy Notice. For more information, please view our Online Privacy Policy.

  • Where can I view your Online Privacy Policy and what’s included?

    View our Online Privacy Policy for details about the information we collect from and about you during your visit to our websites. It also describes how we use information about you, with whom we share it and how we protect it.

  • Does Ally use cookies or other online technologies to collect information?

    We use a variety of technologies, including cookies, to collect information about your online/mobile activity when you visit our website. Cookies are small text files that a website server stores on your computer or device. They’re typically used to remember your account login preferences, monitor website traffic, provide customer support like live chat and help us better customize our site for your individual preferences.

    We may also use Flash® objects (sometimes called "Local Shared Objects") as part of our online authentication to help us recognize your computer when you come back to our site. We do not use Flash objects for any online behavioral advertising purpose.

  • Can I disable or delete cookies?

    Yes, you can disable cookies by making the appropriate selection from your browser options to inform you when cookies are set or to prevent cookies from being set. However, if you choose to disable or delete cookies, you may limit the functionality we can provide when you visit our site.

    For more information, please view our Online Privacy Policy.

  • Does Ally track online activity on their websites?

    Yes, we may use online tracking technologies such as cookies to learn more about your online and mobile activities, so we can improve your customer experience. For more information, please view our Online Privacy Policy.

  • Does Ally use online behavioral advertising (OBA) on third party sites?

    There are two ways we use OBA on third party websites and mobile apps that are not affiliated with Ally.

    Interest‐Based Advertising
    The third parties we contract with may use cookies or other technologies to gather interest-based information to customize the ads you see. Neither the third parties nor Ally collects any personally identifiable information (PII) through these cookies. We may also use aggregate data to display ads or content that may interest you.

    Ally has adopted the use of the AdChoices Icon (also known as the Advertising Option Icon) on our interest-based advertising (excluding ads appearing on platforms that do not accept the icon). You can click the AdChoices Icon to learn more and control whether or not you receive this type of advertising from participating companies.

    Device-Based Advertising
    We also use device information, particularly in mobile advertising, to help deliver our ads and measure ad campaign effectiveness. Ally and the companies we work with won’t collect any personally identifiable information (PII) but may collect your device information when you visit one of our sites or see our ads. Compiling and comparing this information creates a unique ID for individual devices and can be "matched" to the same information on other sites or mobile applications. Some companies we work with are also able to associate related devices into households based on common characteristics, such as IP addresses.

  • Do Ally websites respond to web browser “Do Not Track” signals?

    No. We do not respond to web browser “Do Not Track” signals at this time. To prevent Ally or third parties from tracking, you can access your browser settings and disable or delete your cookies.

  • How do I send a secure message to Customer Care?

    Banking Customers

    Once you log in to online banking:

    1. Go to the Profile and Communications Menu  at the top right of the page.
    2. Select Secure Messages.
    3. Send a secure message about your account.

    Auto Financing Customers

    Log in to Ally Auto Online Services and go to the Message Center.

  • Does Ally ask for Social Security numbers, usernames, passwords or credit card numbers by email or during an online chat session?

    No. We'll never ask for your nonpublic personal information in an email or in a chat session. Emails and chat sessions that appear to be from Ally requesting nonpublic personal information are phishing for your information. Do not provide any personal information. Forward the email to or end your chat session.

    To learn more about protecting yourself online, visit the Security Center.

  • How can I be sure I'm logging in to the real Ally website?

    Look for the https:// in the web address before you enter your username and password. It’s OK for a home page to begin with “http,” but you should always make sure you’re on an "https" page before logging in.

    You can also read security details of sites by selecting the padlock icon located at the top or bottom of your browser window. View the security certificate and make sure it matches the site.

    Visit our Security Center for more information on how to protect yourself online.

  • Is my information secure on your site?

    We use multiple levels of security to help protect your information. We use 128-bit Secure Sockets Layer (SSL) encryption for all communications between your browser and our servers that contain your personal information.

    Here’s how you can tell communications are encrypted:

    • Look for the padlock icon located at the top or bottom of your browser window
    • Look for the https:// in the web address

    Use these tips to protect your information online:

    • Don’t use a password or password hint question that someone you know could guess
    • Never write down your password or disclose it to anyone else
    • Always log out when you’ve finished with Ally Online Services
    • Always exit or close your browser after you log out

    Visit our Security Center for more information on how to protect yourself online.

  • How do you protect my identity?

    We thoroughly train our employees to protect your personal information.

    • Whenever you contact us (by phone, online and through our mobile apps) we protect your data and accounts by asking you for information that only you should know.
    • We may confirm your identity with a single-use security code during the login process.
    • We use technologies such as firewalls (which protect systems from intrusion) and encryption (scrambling of information).
    • We continually review and enhance our security tools and procedures.

    Visit our Security Center on the desktop site for more information on how to protect your identity.

  • What should I do if I suspect fraud on one of my Ally Bank accounts?

    If you suspect you might be a victim of identity theft or financial fraud, contact our fraud hotline 24/7 at 1-800-971-6037. For more information on how to deal with fraud and identity theft, visit our Security Center.

  • How do I report phishing or suspicious emails or texts that appear to come from Ally?

    If you’re unsure if an email or text message is really from Ally, forward the suspicious message to and we’ll investigate.

    To protect yourself from phishing emails you should never respond to emails requesting sensitive or confidential information, such as passwords, usernames, Social Security numbers, etc. Instead of clicking on links in emails, we advise you type website addresses directly into your browser. This will help further protect you from fraudulent links and phishing attempts. Never open an email attachment unless it comes from a trusted source.

    Visit our Security Center for more information on how to protect yourself online and offline.

  • Does Ally Bank offer anti-virus or anti-malware software to its customers?

    Yes. Ally Bank offers its bank customers Webroot® SecureAnywhere – an anti-virus, anti-malware software that detects, removes and protects devices from malicious software – free of charge.

    Go to and select Log in to Download. Once you log in to your online banking account, you’ll be directed to the download page where a license key will be presented to you.

  • What is malware?

    Short for malicious software, malware gets installed on your computer or mobile device without your consent and is most commonly used to steal your information and login credentials, which can lead to identity theft and financial crime.

  • Where’s my online banking trusted image?

    We’ve streamlined the process for logging in to your bank accounts. You can now enter your username and password on a single screen and no longer need to verify a trusted image (formerly called the SafeKeys image). As always, you can be confident that your bank accounts are secure. We’ll still send you a security code to make sure it’s you when we need additional verification.