90 days of commission-free trades + get up to $3,500 in bonus cash.

With an excellent cash bonus program and some of the industry's lowest fees, now's the perfect time to start trading with Ally Invest.
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We’ve made Ally Invest better
We’re constantly striving to be the best financial ally we can be. Here’s how we deliver better.

90 days of trading without commission fees
That’s right. All new accounts will receive 90 days of commission-free trading, up to $500 in value.

500+ commission-free ETFs
Our revamped selection includes funds from some of the top names in the business like iShares, Schwab, and Vanguard. Learn more

Up to $3,500 in bonus cash
It’s a big bonus for simply opening and funding an account. See below to find out how you can qualify.

Simple and Strategic Tools for DIY Trading
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Trading Platform & Mobile App
Stay on top of the market with live news and streaming quotes available across multiple devices and via our mobile app. Plus, you’ll have 24/7 access to brokers who can answer your investment questions.

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Market and company snapshots
Get market stats, news and detailed metrics and insights into individual companies so you can be in–the–know.

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Streaming charts
View and customize six chart types (including candlestick, bar, mountain, and line) with over 90 chart studies and drawing tools to analyze the performance of stocks, ETFs and indices.

 

Trade Pricing for After the Promotion
All good things come to an end, but that doesn’t mean it can’t be replaced by other good things. After your 90 days of commission free trades are up, we’ve still got low prices on trades.

Select Pricing

$3.95

per online stock
and ETF trade

50¢

per option
contract

Over a rolling 3-month period:
Maintain $100,000 average daily balance
OR
Execute 30 or more trades

More About Our Select Program and Pricing

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Standard Pricing

$3.94

per online stock
and ETF trade

65¢

per option
contract

No minimum account balance
No minimum trade activity

More About Our Standard Pricing

Get the bonus
Your Bonus
Deposit or Transfer
$3,500
$2MM+
$2,500
$1MM - $1.99MM
$1,200
$500k - $999.9k
$600
$250k - $499.9k
$300
$100k - $249.9k
$200
$25k - $99.9k
$50
$10k - $24.9k
Other terms and conditions apply.
Cash Bonus: The minimum qualifying deposit to receive a cash bonus is $10,000. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.
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Already trading with another brokerage?

 

We’ll credit transfer fees your other brokerage may charge, up to $150!

 

Move your account to Ally Invest and we’ll credit transfer fees your other brokerage may charge, up to $150, when you complete a first-time account transfer for $2,500 or more — just complete this  transfer form. Your credit will be deposited to your account within 30 days of receipt of evidence of charge. This transfer reimbursement offer does not apply to Termination Fees or Maintenance Fees.

Promotional Offers: Terms and Conditions
Offer is open to U.S. residents only and excludes current Ally Invest account holders and former Ally Invest (formerly TradeKing Securities LLC) account holders who have closed their accounts within the past 90 days. The new account must be opened using the Open Account button associated with this specific Promotional Offer to be eligible for the bonus(es). This offer is not transferrable and other restrictions may apply. Ally Invest can modify or discontinue this offer at any time without notice. This is not an offer or solicitation in any jurisdiction where Ally Invest is not authorized to do business.

90-Day Commission Free -
The offer is valid for up to five new Ally Invest Securities LLC accounts per person of the same registration type (e.g. 5 individual accounts, 5 joint accounts, etc.). The offer is open to U.S. residents only. This offer is not transferrable and other restrictions may apply. Ally Invest can modify or discontinue this offer at any time without notice. This is not an offer or solicitation in any jurisdiction where Ally Invest is not authorized to do business.

New accounts receive $500 in commission credit for equity, ETF and option trades executed within 90 days of opening the new account. The commission credit applies to the per contract commission. The commission credit takes up to 1 business days from account opening to be applied. Unused trades expire at the end of 90 days from the open date of the new account. There is no cash compensation for any unused free trade commissions. Fees for mutual funds, bond, or option exercise and assignment will still apply. Clients who utilize this offer may not transfer securities or cash to a new, like-kind account to receive an additional 90 days of free trading.

Cash Bonus Promotion -
The offer is valid for one, new Ally Invest Securities LLC account per person. The offer is open to U.S. residents only. The new account must be opened using the Open Account button associated with this specific promotional offer to be eligible for the bonus. This offer is not transferrable and other restrictions may apply. Ally Invest can modify or discontinue this offer at any time without notice. This is not an offer or solicitation in any jurisdiction where Ally Invest is not authorized to do business.

Funding -
Accounts must be opened by 12/31/19 and funded within 60 days of account opening to qualify for the cash bonus. The funds deposited into the new account must be from outside AllyFinancial. The new account must be funded with a minimum qualifying deposit of $10,000 or more to qualify for the minimum cash bonus. Once the account is credited with the bonus, the bonus and initial qualifying deposit (minus any trading losses) are not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked. 

Cash Bonus -
The minimum qualifying deposit to receive a cash bonus is $10,000. Cash bonus levels are identified above. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) are not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked. All promotional items and cash received during the calendar year will be included in your consolidated 1099.

Select Pricing -
Ally Invest offers special pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Special pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Transfer Fee Credit –
If using an ACAT form, it must be received within 15 days of opening the new account. Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of up to $150 to cover the outgoing transfer fee from the current brokerage firm. The credit will be deposited into the new account within 30 days of the receipt of evidence of charge. The credit cannot be applied to Termination or Maintenance Fees.

If you believe you have met the requirements and should have received the promotion please reach out to us at  support@invest.ally.com or  1-855-880-2559.

Ally Invest requires a minimum opening purchase order of $100.00 per order in OTCBB and Pink Sheet stocks and adds 1 cent per share on the entire order for stocks priced less than $2.00. Maximum commission per order generally doesn’t exceed 5% of the trade value, other fees may apply. Ally does not accept opening trades for stocks below 1 cent per share. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commission schedule.

Ally Invest Securities' background can be found at FINRA's BrokerCheck.

Options involve risk and are not suitable for all investors. Click here to review the Characteristics and Risks of Standard Options brochure  before you begin trading options.

Options investors may lose the entire amount of their investment in a relatively short period of time.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF's prospectus contains this and other information and can be obtained by emailing  support@invest.ally.com.

Securities products and services are offered through Ally Invest Securities LLC, member FINRA and SIPC. Advisory products and services are offered through Ally Invest Advisors Inc., an SEC registered investment adviser. Investments are NOT FDIC INSURED, NOT BANK GUARANTEED and MAY LOSE VALUE.