Ally Invest Trading Platform
Some of the industry's lowest fees + a cash bonus

Now's the  perfect time to start trading with Ally Invest for as low as


per online stock and ETF
trade with select pricing


per option                                          

Why Trade with Us?


• You can now trade some of the industry's diverse ETFs commission free

• Up to $3,500 cash bonus + commission free trades for new accounts 

• Post-promotion equity trades as low as $3.95          

• Intuitive LIVE trading platform and research tools   

• 24/7 customer support    

• We’ll credit other firms' transfer fees up to $150

Ally Invest Trading Platform
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Up to $3,500 Cash Bonus + Commission Free Trades for 90 Days

for new Ally Invest accounts

Get Your Bonus

Open a new Self-Directed Trading account by 4/30/19 and fund within 60 days of account opening to take advantage of a bonus based on your deposit amount.

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Other terms and conditions apply.

Make Your Trades


Start making the most of your low-cost trade pricing by tapping into our intuitive platform and trading tools. Includes LIVE trading platform and mobile app, six customizable streaming charts, market stats and more.


Ally Invest Trading Platform
Cash Bonus: The minimum qualifying deposit to receive a cash bonus is $10,000. Cash bonus levels are identified above. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.
Commission-Free Trades:  Open and fund your account with at least $10k within 60 days, get up to 90 days of commission free trades worth up to $500! Free trade credits will be added within a few days of meeting the qualifying requirements.
Select Pricing


per online stock
and ETF trade


per option              

         Over a rolling 3-month period: 
Maintain $100,000 average daily balance 
              Execute 30 or more trades

Standard Pricing


per online stock
and ETF trade


per option                  

No minimum account balance

No minimum trade activity

Simple & Strategic Tools for DIY Trading
LIVE Trading Platform & Mobile App Image

LIVE Trading Platform & Mobile App

Stay on top of the market with live news
and streaming quotes available across
multiple devices and via our mobile app.

Streaming Charts Image

Streaming Charts

View and customize six chart types
(including candlestick, bar, mountain, and
line) with over 90 chart studies and
drawing tools to analyze the performance
of stocks, ETFs and indices.

Market and company snapshots image

Market and Company Snapshots

Get market stats, news and detailed

metrics and insights into individual

companies so you can be in–the–know.

Already Trading with Another Brokerage?


We’ll credit transfer fees your other brokerage may charge, up to $150!


Move your account to Ally Invest and we’ll credit transfer fees your other brokerage may charge, up to $150, when you complete a first-time account transfer for $2,500 or more — just complete this  transfer form. Your credit will be deposited to your account within 30 days of receipt of evidence of charge. This transfer reimbursement offer does not apply to Termination Fees or Maintenance Fees.