Investing designed with the DIYer in mind.
Embrace riding solo. We make it easy to get going.

No account minimum to start.
It only takes a few minutes to open an account. Add money as you like — the faster you fund the sooner you can start trading.
Trade commission-free.
The choice is yours. We offer a wide range of investment selections plus no commission fees on most U.S.-listed stocks, ETFs and options.
Interconnectivity for the win.
With Ally Bank and Ally Invest, access your money story in one view. Ease of transferring means you always have your funds right where you want them.
Picture your portfolio’s potential.
Pick and choose. Mix and match. Diversify in countless ways.
Your other investments are invited, too.
Transfer individual investments, cash or your entire account via initial ACAT from another firm, and we’ll credit you $75. This covers any possible transfer fees when you complete an online account transfer of $2,500 or more.
About transfer fee reimbursement
Confidently make your next market move.
Count on our award-winning experience to empower your decisions.
Assess stocks with Smart Score.
TipRanks Smart Score measures several data points to rate a stock from 1 to 10, helping you make an informed decision.
Screen what you’re interested in.
Analyze and compare performance and price data for thousands of ETFs. Plus, use screeners to scan stock summaries.
Dive into the data.
Use watchlists and access news, detailed metrics, company quotes, pricing info, dividend dates and more.
The experts weigh in.
With analyst tools from TipRanks, get recommendations straight from the experts based on current stock sentiment.
For everything investing, you deserve an ally.
We’re here to support you along your journey. Here’s how.
Your questions are welcome.
Call, chat or email us — our Ally Invest specialists and service team are ready to help.
Guidance when you need it.
If you’d like some help choosing an investment, consider Automated Investing. Or go all in with a dedicated advisor by your side with Personal Advice.
Deep dive on all things investing.
The more you know, the more you grow.
FAQs
We have answers.
It depends on the account. There's no minimum deposit required to open a Self-Directed brokerage cash account. Self-Directed brokerage margin accounts require a $2,000 minimum deposit.
Robo Portfolios require a $100 initial minimum deposit.
To participate in Personal Advice, we require a $100,000 minimum in assets under care. Assets under care are investments and money that will be held in your Personal Advice accounts and managed by us.
As a member of the Securities Investor Protection Corporation (SIPC), funds are available to meet customer claims up to a ceiling of $500,000, including a maximum of $250,000 for cash claims. For additional information regarding SIPC coverage, including a brochure, please contact SIPC at 1-202-371-8300 or visit www.sipc.org.
Our clearing firm, Apex Clearing, has also purchased an additional insurance policy through a group of London Underwriters (with Lloyd's of London Syndicates as the Lead Underwriter) to supplement SIPC protection. This policy becomes available to customers in the event that SIPC limits are exhausted and provides protection for securities and cash up to an aggregate of $150 million. This insurance is provided to pay amounts in addition to those returned in a SIPC liquidation proceeding. It’s limited to a combined return to any customer from a Trustee, SIPC and London Underwriters of $37.5 million, including cash of up to $900,000. Like SIPC protection, it doesn’t protect against a loss in the market value of securities.
Yes. All marginable U.S. equities and selected American Depository Receipts (ADRs) priced at $4 or more that trade either on an exchange or quotes on NASDAQ are eligible for DRIP. Dividends are reinvested on your behalf on the dividend payable date by our clearing firm. The reinvested position will reflect in whole and fractional shares. The reinvestment price will be the prevailing market price at the time the order is entered on the payable date.
We can set up your entire account so that any eligible security that you currently hold will be subject to DRIP. Any eligible securities that you purchase thereafter will be automatically enrolled in DRIP. A security will need to be enrolled for DRIP prior to the ex-dividend date in order for the dividend to be reinvested.
You can also always request individual positions in your account to be enrolled for DRIP at no charge.
You can trade the following securities:
Stocks ETFs Options (equity and index) Mutual Funds Fixed Income (corporate, agency, treasuries, municipals, strips & zeros, CDs, and new issues)
You can now request an account transfer online. Once requested, it takes generally 5 - 7 business days for us to process the request.
To sweeten the deal, we'll credit you $75 (to cover any possible account transfer fees) when you complete an account transfer of $2,500 or more from another broker.
Still have questions? Visit our Help Center.