"The ConsumersAdvocate.org team did more than 200 hours of research on online stock brokerage services. Beginning with a list of 20+ of the most popular platforms, each was evaluated using a methodology that prioritized features, usability, price, and customer satisfaction. Online tools and multiple investment vehicles were important, but they were weighed against how clear and user-friendly the company's interface was. High marks were also given to those brokerages with transparent and low fee structures. Finally, reputation for customer service, along with creditworthiness as determined by financial strength ratings, were examined. Ally Invest came out on top across all categories because of its low fees, robust and easy to use online tools, and excellent customer service."
“Ally Invest was highlighted by NerdWallet as one of the Best Brokers for Stock Trading of 2019 as an annual award and also listed as one of the Best Options Trading Brokers and Platforms of September 2019 which is updated monthly. NerdWallet is compensated by their partners which may influence which products they review and write about (and where those products appear on the site), but it in no way affects their recommendations or advice, which are grounded in thousands of hours of research. Their partners cannot pay them to guarantee favorable reviews of their products or services. Here is a list of their partners. NerdWallet's ratings for brokers and robo-advisors are weighted averages of several categories, including investment selection, customer support, account fees, account minimum, trading costs and more. The survey of brokers and robo-advisors includes the largest U.S. providers by assets under management, plus notable and/or emerging players in the industry. Factors considered, depending on the category, include advisory fees, branch access, user-facing technology, customer service and mobile features. The stars represent ratings from poor (one star) to excellent (five stars). Ratings are rounded to the nearest half-star.”
"Ally Invest is the recipient of Benzinga's Best Online Brokerage Award for their 2018 Brokerage Reviews. Ally Invest placed #1 in Commission & Fees, Platform & Tools, and Customer Service, earning 5 stars in each category. Ally Invest's determination to appeal to all levels of traders, dedication to mobile trading, and ease of use are additional, essential factors that earned Ally their top placement. Benzinga's annual brokerage review consists of an intensive analysis of over 65 brokers, investigating variables such as Commissions & Fees, Research, Ease-of-Use, Platforms & Tools, Education, Offerings, Customer Service, and more.
Benzinga is a fast-growing, dynamic and innovative financial media outlet that empowers investors with high-quality, unique content."