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$3,000. Whoa, that’s a big bonus.

Get up to $3,000 bonus cash when you open an Ally Invest Self-Directed account.

Open Account

We’ve made Ally Invest better

We’re constantly striving to be the best financial ally we can be. Here’s how we deliver better.

$0 commissions

We offer commission free trading on eligible U.S exchange-listed stock, ETF, and option trades.

Competitive options pricing

We’ve also lowered our fee for equity option trades to just $0.50 per contract.

Wide selection of ETFs from Vanguard, GlobalX, iShares, and more

We offer high-quality ETFs from market leaders that may complement your portfolio and help diversify your investing strategy. Learn more

Up to $3,000 in bonus cash

It’s a big bonus for simply opening and funding an account. See below to find out how you can qualify.

Nerdwallet 4.5 Stars January 2022
Kiplinger's Best Online Brokers 2021
StockBrokers.com 2022 Annual Review
Investor's Business Daily 2022 Best Online Brokers

Simple and Strategic Tools for DIY Trading

Trading Platform & Mobile App

Stay on top of the market with live news and streaming quotes available across multiple devices and via our mobile app. Plus, you’ll have 24/7 access to brokers who can answer your investment questions.

Market and company snapshots

Get market stats, news and detailed metrics and insights into individual companies so you can be in–the–know.

Streaming Charts

View and customize six chart types (including candlestick, bar, mountain, and line) with over 90 chart studies and drawing tools to analyze the performance of stocks, ETFs and indices.

Get the bonus

Get the bonus
Your Bonus Deposit or Transfer
$3000 $2MM+
$2,000 $1MM - $1.99MM
$1,200 $500k - $999.9k
$600 $250k - $499.9k
$300 $100k - $249.9k
$250 $25k - $99.9k
$100 $10k - $24.9k

Other terms and conditions apply

Cash Bonus : The minimum qualifying deposit to receive a cash bonus is $10,000. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.

Already trading with another brokerage?

We’ll credit you $75 to help cover any transfer fees!

Move your account to Ally Invest and we’ll credit you $75 to help cover any transfer fees when you make a one-time transfer of $2,500 or more from another brokerage. We make it easy with a few clicks. Just log into your account, select Transfers, then Investments, and then choose From Another Firm. Your credit will be deposited to your account within 30 days of receipt of evidence of charge. This transfer reimbursement offer does not apply to any Termination Fees or Maintenance Fees your other broker may charge.

Open Account

Securities products and services are offered through Ally Invest Securities LLC, member FINRA / SIPC . You can find background on Ally Invest Securities at FINRA’s BrokerCheck View Securities Disclosures . Advisory services are offered through Ally Invest Advisors Inc., a registered investment adviser. View Advisory Disclosures . Ally Invest Advisors and Ally Invest Securities are wholly owned subsidiaries of Ally Invest Group Inc., a wholly owned subsidiary of Ally Financial Inc. Securities products are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.

Options involve risk and are not suitable for all investors. Review the Characteristics and Risks of Standardized Options brochure (PDF) before you begin trading options. Options investors may lose the entire amount of their investment or more in a relatively short period of time.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF prospectus contains this and other information and can be obtained by emailing support@invest.ally.com .

Ally Invest doesn't charge commissions for stocks and ETFs priced $2 and higher. Stocks priced less than $2 are charged a base commission up to $4.95 plus 1 cent per share on the entire order. Index options carry an additional fee of $0.35 per contract. See our Commissions and Fees page for more information.

Promotional Offers: Terms and Conditions

Cash Bonus Promotion - Offer is open to U.S. residents only and excludes current Ally Invest account holders and former Ally Invest account holders who have closed their accounts within the past 90 days. The offer is valid for one, new Ally Invest Securities LLC account per person. Ally Invest Advisors Robo Portfolios are not eligible for the promotion. The new account must be opened using the Open Account button associated with this specific promotional offer to be eligible for the bonus. This offer is not transferrable and other restrictions may apply. Ally Invest can modify or discontinue this offer at any time without notice. This is not an offer or solicitation in any jurisdiction where Ally Invest is not authorized to do business.

Funding - Accounts must be opened by 6/30/22 and funded within 60 days of account opening to qualify for the cash bonus. The funds deposited into the new account must be from outside Ally Financial. The new account must be funded with a minimum qualifying deposit of $10,000 or more to qualify for the minimum cash bonus. Once the account is credited with the bonus, the bonus and initial qualifying deposit (minus any trading losses) are not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.

Cash Bonus - The minimum qualifying deposit to receive a cash bonus is $10,000. Cash bonus levels are identified above. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) are not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked. All promotional items and cash received during the calendar year will be included in your consolidated 1099.

Transfer Fee Credit – Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of $75 to cover the outgoing transfer fee from the current brokerage firm. The credit will be deposited into the new account within 30 days of the receipt of evidence of charge. The credit cannot be applied to Termination or Maintenance Fees.

About Our Awards

Nerd Wallet

NerdWallet’s editorial team spends countless hours researching and comparing to highlight the best investing services, many of which are from their partners. NerdWallet considers over 15 factors for online brokers and robo-advisors, like account fees and minimums, customer support and mobile app capabilities.

Ally Invest has a marketing relationship with several different publishers, including in some cases publishers who have issued awards to Ally Invest. The marketing relationship may influence which products get reviewed and where they appear on the site, but it does not affect whether or not the reviews themselves are favorable.  Read full review .

Kiplinger

The field for this award was limited to brokers that offer stock, mutual fund, exchange-traded fund and bond trading, which included 11 firms to scrutinize this year. Each firm was tested in seven categories, including the breadth of their investment choices and the usefulness of their tools and research.

Given the move to free trading, the methodology was slightly tweaked for 2021. Fees and commissions received less weight in the calculation. In turn, the importance of brokers’ ad­visory offerings received more weight. Aside from the user-experience category, which was based on a test-drive of each broker’s website and mobile app by Kiplinger investing writers, category scores were calculated based on data provided by the brokerages, which were vetted by Kiplinger.

Here are the weights for each category: commissions and fees, 5%; investment choices, 20%; mobile app, 25%; tools and research, roughly 13% each; advisory services, 15%; and user experience, 10%. The best firm for you may depend on how you invest, how often you trade and the services outside of buying and selling you need.  Read full review .

StockBrokers.com

Ally Invest was awarded Best in Class for Banking Services and received 4.5 out of 5 stars for Commissions & Fees, Offering of Investments and Ease of Use in the StockBrokers.com 2022 Online Broker Review.  Read full review .

Invester's Business Daily

#1 Broker in Incentives/Discount/Pricing in IBD’s Best Online Broker’s Report.  Read full review .